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Good books to learn PPC form?

Discussion in 'General PPC Discussion' started by c0rv3tt3, Jun 3, 2010.

  1. c0rv3tt3

    c0rv3tt3 Newbie

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    What are your recommendations? I figured I should do some research so I don't go broke with no returns:eek:
     
  2. jay2success

    jay2success Registered Member

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    The most complete course on PPC is PPC Formula 1 & 2.
    It's very big learning material, it's shared here on download section, just search, download and apply it.
    Hope this helps.
     
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  3. c0rv3tt3

    c0rv3tt3 Newbie

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    Thanks for the suggestion.
    I was wondering if PPC formula 1 is good to learn from? I noticed its from 2007. Do you think much has changed with cpa/PPC from 2007-2010?
     
  4. Posiedon

    Posiedon Registered Member

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    Id suggest reading both, I think you'll be surprsed by the amount of useful information in them both.
     
  5. c0rv3tt3

    c0rv3tt3 Newbie

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    I managed to find the videos for the first one. I've been looking for the 2.0 and haven't had any luck. A lot of dead links everywhere. How big is the difference between 1.0 and 2.0?
     
  6. redtide1969

    redtide1969 BANNED BANNED Jr. VIP Premium Member

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    Just a few suggestions since your new to the PPC game. Go in with enough of a budget to bid high from the start, it makes all the difference with how strong your campaigns will be. When I first started I tried to always keep my bids as low as possible so it ended up costing me thousands in the longrun. Profitability only came when I bit the bullet and set minimum bids high from the start.

    After a few weeks start to lower your bids in $0.10 increments and confirm that you're able to maintain the same ad positions.

    Good luck
     
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  7. c0rv3tt3

    c0rv3tt3 Newbie

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    I've heard this before but I don't really understand it since i am clueless on the whole PPC thing. Why does it help to bid high and then go low? Does yahoo, bing or google automatically reduce your cost if you go too high?