Good book on SEO>?

What is a good book on SEO , just to introduce myself to the basic and concepts?! Thanks

Bro.. BHW is the best book..
Keep on reading the threads and post your queries..

This is the best way according to me..
Regards.

I'm a big fan of the For Dummies series of books and there's one for SEO appropriately called "Search Engine Optimization For Dummies"

Really seems to cover the subject nicely. At 380 pages it's a bit of a lengthy read but well worth it.