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[golden] - saturate a city of 60k residents with 250,000 flyers

Discussion in 'Offline Marketing' started by ViewJump, Sep 26, 2013.

  1. ViewJump

    ViewJump Newbie

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    Whats up everyone. I have been studying the offline marketing niche for a while and have always pondered off the wall ideas that I've never seen executed or attempted, rather. I am interested to know how YOU would try to generate revenue if you were to distribute 250,000 flyers to a small-medium sized city of 60k residents.

    What would you promote?
    How would you distribute?
    Is it a good idea?

    Lets share!

    Cost of design, print, delivery etc. for 250,000 flyers: $2k
    You can reduce this cost with a sponsorship on the back

    Thanks and I look forward to your feedback
     
  2. Tealover

    Tealover Junior Member

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    Free iphone cpa!
     
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  3. Reyone

    Reyone Elite Member

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    Really? So you are going to send an offer targeting newborns, kids up to 12 yrs old as well as 85+ yr old people?

    One of the main principles in marketing is called "SEGMENTATION" ... You cannot fucking deal with a whole bunch of absolutely different people in the same manner, think before you act please... 250k flyers would cost you a fucking ton...
     
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  4. ashishthakkar

    ashishthakkar Junior Member

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    This is what i am interested in.
    The cost of flyer will depend on the print, paper and quality.
    I can design the graphics so i am interested in the printing part.

    It is a good idea though because offline mail is more welcome than online mail nowadays.
     
  5. ViewJump

    ViewJump Newbie

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    Thank you for your feedback! What if I told you the cost is free. What's the game plan, Rey? Would you attempt it and, if so, how could you best monetize it?
     
  6. Reyone

    Reyone Elite Member

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    Man, unless you have a BIG budget do not even think of attempting this... When I was running my offline MKT company we used to distribute 10k flyers on a weekly basis per targeted area, with the aim of converting 200-500.

    You do not have the least clue about what it takes to distribute flyers... if you mail them you will FAIL, nobody will read a flyer... trust me, we had a graphic designer who worked at pixar and we even had shaped designs to make it 10 times more attractive. If you deliver flyers, do it face to face, for which you will need a team... let me tell you one thing about this, it is one of the most horrific things to do, if you dont have budget, you will end up paying minimum wage per hour which will bring you to a situation in which people will eventually not give a fuck. If you up your budget you will be able to hire group managers for which you have to train and shit.

    All in all, not to discourage you, but I've been in the offline mkt world for a while and let me tell you this, it is 100000 harder than anything you can imagine right now.
     
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  7. ViewJump

    ViewJump Newbie

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    Very cool. I want to be clear: This is not offline mail. It is commercial advertising in the form of flyers being distributed around town at various establishments, on vehicles, doors, etc.
    There are several companies that offer low cost printing for promotional flyers. Will PM you a link
     
  8. ViewJump

    ViewJump Newbie

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    I am capable of executing this. I am here to gather ideas on how it can be monetized
     
  9. ronywilliam

    ronywilliam Senior Member

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    You forgot distribution cost. If printing is $2k .. distribution would atleast be $5-7k ... bringing total to ~$10k

    That means each person of that 60k people would have to make you $0.16 to just cover you costs.

    You are better off buying targeted clicks on google than trying to make $0.16 of of untargetted people getting flyers they dont wanna read IMO.
     
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  10. ashishthakkar

    ashishthakkar Junior Member

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    Maybe you are thinking as a company and not as an individual.

    Let us say a company would pay for a high quality paper, graphics designer, more colors and graphics, post mail etc to get this thing done.

    Now as an individual i would use my graphics designing skills, use a low quality (low not cheap looking) paper with not that many colors and hire a newspaper man to stick my flyer in between the papers.

    Notice the difference?

    Would that work then?

    What do you think?


    Thanks and regards,
    THAKKAR
     
  11. divok

    divok Senior Member

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    Don't do this.
    First try to determine the demography of people who would buy what you are promoting.
    then try to determine where those people could be found and when.
    put flyers their or give face2face
     
  12. Panther28

    Panther28 Elite Member

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    promote your "lucrative home based flyer business" new agents wanted.
     
  13. Reyone

    Reyone Elite Member

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    Ok, lets say you got all that covered. It would definately cost you around the $8k.
    If you are planning to send an "offer" you are going to fail.

    As I have said before, you are targetting an entire population which should NEVER be targetted in the same manner.

    The best way to monetize flyering campaigns is to have an offline business, meaning a store, a club or whatever it is. You use the flyer to increase brand awareness and perhaps to capture a few clients, but you do not start a campaign with the aim of making conversions solely.

    Anyways, I've already said a lot in this thread, last thing im gonna say is that you should not look for ideas, you should have a budget and then analyze the market in which you are, see what is missing and with the budget search for the items which will appeal to them.

    Best of luck, im out.
     
  14. seocrab

    seocrab Senior Member

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    It seems very odd to me that you would decide to mass leaflet a town BEFORE deciding upon what you're promoting. You need to work the other way around: have your product/service, determine your market, and then find the best way of reaching them. Unless of course, you are trying to promote a printing service on here...
     
  15. ViewJump

    ViewJump Newbie

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    Lets say its November 1st, approaching the holiday season. You have 5k flyers to distribute on cars at all the shopping centers. What's the game plan... any ideas?
     
  16. seocrab

    seocrab Senior Member

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    Nobody wants to buy your flyers on here. Try promoting your flyer printing service using...wait for it...flyers!
     
  17. ViewJump

    ViewJump Newbie

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    Thanks. I created this thread to open discussion about the potential and to gather ideas that may work. I do not have a specific product in mind. For instance, I could create the following campaign:

    "Text "keyword" to "number" for your chance to win a $500 gas giftcard ("City" residents only). Contest expires on "date."

    At that point, each person who enters would be opted into a mobile club, which I could promote to in the future. It's a rough idea and I do not see myself pursing a campaign of that nature, but perhaps some others on here may have a more refined approach that could yield good revenue.
     
    Last edited: Sep 26, 2013
  18. ViewJump

    ViewJump Newbie

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    seocrab you do not belong on this forum. It is very immature for you to make assumptions and defame me. I do not have a flyer or printing service.
     
    Last edited: Sep 26, 2013
  19. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    It depends on your city, their unique interests, etc. There are some generic things you could do with flyers, but basing it off your particular cities interest will yield a much greater result than a generic idea that applies to any city. Be creative, this isn't rocket science. :)
     
  20. SocialMediaManager

    SocialMediaManager Elite Member

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    Distribution will cost you more than printing