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Godaddy buys Afternic

Discussion in 'BlackHat Lounge' started by UrsuAke, Sep 20, 2013.

  1. UrsuAke

    UrsuAke Power Member

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    I just got a newsletter from Afternic in which it states that Godaddy just bought them off. I've heard rumors about this acquisition a few months ago so that was to be expected. The email I got:

    September 19, 2013

    Dear ...,

    We have some exciting news to share with you. Afternic has agreed to be acquired by GoDaddy. This will be made public later today but as a valued member of Afternic we wanted you to hear it from us first. This has some powerful benefits for you and our industry.

    First, Afternic will continue to operate under the Afternic brand. Your account services will remain in place to support you. Your business terms with Afternic will remain the same and you will continue to manage your account directly from the Afternic.com control panel.

    Second, GoDaddy will be joining Afternic?s Fast Transfer network, meaning your domains will be available on a Fast Transfer basis to GoDaddy?s massive audience of customers seeking a domain. Fast Transfer domains enjoy by far the highest sales velocity so this should translate into incremental revenue for you.

    Most important, GoDaddy is making this move as an endorsement of Afternic as the industry standard by which cross-registrar fulfillment of aftermarket transactions can occur. Afternic will operate as an industry utility. The adoption of?and investment in?this technology ensure that that the domain industry can reduce friction and increase velocity of aftermarket domain sales.

    We believe these changes will benefit our industry as we move towards an increasingly distributed and unified domain aftermarket and are excited to work with you to realize this vision.

    We?ve included some questions and answers about the transaction. We invite you to contact your Afternic representative with any other questions you may have.

    Warm regards,
    Bla bla Lady.