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Go Big in Email Marketing or simply.. Go Home - Email Marketing Part 1

Discussion in 'Making Money' started by oranges2, May 18, 2014.

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What is your Greatest Challenge with Email Marketing?

  1. List Building

    50.0%
  2. Drafting Email Content

    25.0%
  3. Getting Email Software Solution

    25.0%
  4. Others

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  1. oranges2

    oranges2 Newbie

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    Can I legally send Mass emails? is a rather more than common question and the simple answer is "YES, But to only those who requested it"

    I know you are wondering.. How about if I got some scraped emails or some bought lists. What should I do with it?
    The answer to this question lies in using a SNIPER technique that am just about to show you (Even Big Corporates use it). Keep reading.

    Most Internet marketer newbies make the ONE and same same mistake of buying an email list and start sending them emails with some dim hope that they will make money. This is not about making money first, it is about making some good friends along the way who cannot wait to see your
    emails hit their inbox.

    These are the kind of email subject lines that will kill your campaigns from day 1 :)

    "1 More Spot Remaining .... Grab it NOW..." - Showing urgency to a stranger (This is outright spam)
    "Buy 1 .. Get 3 FREE" - Seriously? I dont even know you
    "Who else wants to lose 7 pounds in 1 day?" - Are you kidding me? I know "NADA" about you. How can I believe you
    " Get my course for half price"

    From these subject lines you can clearly see that this person is trying to sell us something.

    As opposed to the kind of mistakes that most newbies make, I have come up with a solid plan that has been working for me like gangbusters.

    In fact I was a little skeptical in putting this information in the public domain, all the same we are all here to make a living and nothing is SECRET in the online world.

    Here we go:

    1. Get that list and Work on your Brain.

    First, Make sure that you inculcate the mind of creating a relationship with your audience first (Think about more friends first.. sales will follow you)
    You will want to start by Building a TARGETED LIST from the Bunch of CRAP list you just scraped or bought(This is the Core of the SNIPER Method).
    If you are not ready to build a list, then forget it. (Believe me you can build a list at a rate of 100+ leads per day if you do this correctly - That is a cool 20k+ list in one month). Tell me how much you can bank from a 20k super targeted list you took time to nurture?

    Without a targeted list, your email marketing campaign will be an exercise in futility. Without a targeted list, you are sure to waste your time, money, vps, ips and I bet this has happened to almost everyone who spent a ton on buying some email list online. Bought a vps server, bought ips and went to set things up before they started mailing and finally suspended.

    In Summary:
    • Make sure you have an email list ready to work with (doesn't matter whether it is scrapped, bought etc). Try and make sure it is of high quality as much as possible.
    • You also need to set your mind in the making friends mindset. Stop thinking of money.. money .. money.. You will obviously look desperate in the eyes of your potential member list.
    • Try and also determine the freshness of the list and identify the niche of your list. General emails are really hard to Target. Lets say "its a list of businesses in California"
    • Regional lists will do much better to their generic counterparts.
    • Mix up your email lists to contain addresses from several ISPs. This will help with your senderscore.
    • Gather as much personalization info like names, niche etc. (Optional but helps a ton)
    • There are softwares that can help you with this. All the same, use your brain more.

    2. Setup a Bulk Mailing VPS on Linux (Let windows rest).

    There has been a lot of talk on this subject and I will show you the best way to go about this.
    First, start by buying a vps from a reputable vps seller (Don't just go with any vps provider who claims to offer bulk mail vps).
    Finding good vps is the most challenging part in setup. - I recommend you start preparing a database of vps providers you will be working with (Build a solid relationship with them overtime so they can be free to swap things up for you - like ips etc)
    Again, I would recommend you work with a professional on this as there are lots of companies out there who will sell you vps boxes with a bunch of crap ips that have been blacklisted.

    Suppose you dont know what companies to work with, feel free to hit me up and I will help out. (Can't put the reputable companies out here for obvious reasons).
    Next, you need to install Interspire email marketer + PMTA (For IP rotation) on the vps

    Personally, I like playing safe and ONLY do 50k - 100k email sends Per day on EACH vps box to stay under the radar.
    If you are going to do around 50k, you may need (8+ ips to start with). The number of ips increases if you are to send out more emails.
    (These are the numbers I work with although its possible to build reputation on a couple ips - not my way)

    The vps you are setting up will need to have the following setup as well DKIM, SPF, Domain keys, bounce processing, RDNS and other nitty gritties.
    If you dont know how to setup servers. Simply go hire someobody for not more than $400 per box on a freelance site. (If you can't afford them let me know and will SETUP one for you at a small fee)

    Alternatively, to reduce your overhead costs in this kind of business. I highly vouch for taking a course in email server setups (Believe me.. It will pay back for itself Super FAST.) I remember some good action students of mine I trained a couple years back heeded my advice and you can guess what they are still doing todate. You ain't losing a shoe in learning a skill that can generate back 10k+ Per month out of a GOOD LIST.

    You MUST do it correctly here so that you have a solid platform ready to bring you leads. This bulk mailing vps will be the "errand man" who will bring you customers. TREAT it with lots of care and we dont just use it for spamming.

    Basically, this vps is our vehicle that will be driving us to the strangers FRONT door and make friends with them. But How? keep reading

    3. Fire up your White Tools.

    Now that we are done with the setup for the "little greyish" part we are now ready to setup a legit autoresponder (can be aweber, getresponse, madmimi).
    Write some emails you intend to keep sending them. Prepare emails enough to be sent out for a period of 7 days immediately after the user is signed up in the autoresponder.
    You also need to design a sweet looking landing page (I recommend you get a cheap shared host for this). Connect the landing page to capture visitor emails to the autoresponder system.

    Once you are done with this stage (Takes barely a couple hours if you know what you are doing), we need to now get rolling.

    4. Start the White washing process

    This stage sounds more like a cleanup process as we will need to filter the kind of leads we want from the CRAP list.
    Now that both our vps and autoresponder is ready to go. Tingle the prospect's ears. We will be doing this through the SNIPER method technique.

    Load your "CRAPPY list" onto the vps - I call it crap since its not targeted at all.

    Next, Start Sending out an emails with subject lines close to the following:

    "Hi" - Quite general and simply works
    "Hello #firstname" - If you have the names, you can personalize the subject for more responses.
    "Appreciating you" - Use this if you know something a little to generic about the list. e.g. if its a Doctor's list (Thank them for their kind of work)
    "Let me ask you?"
    "Happy Fathers day " - Holidays are a o good way to use as an opener.
    "I think I like you.. oops" - suppose its a dating niche kind of list
    "Who are you?" - Shock them in a bid to know more. Don't wait for them to ask you this question first. (use this carefully)

    Here are some funny and short ones.

    "Pandora needs to think outside the box"
    "Allow myself to introduce myself"
    "Let me train your brain how to make money"
    "If you like me, you will like this"
    "Please dont call this a fake promise"

    The thing is to be as brief as much as possible here considering the person does not know you. Do the same thing with the content section.
    Here is an example (No Links in first email PLEASE.. Lest you Ruin it all):

    ###Emails swipe for building a loan list###
    Hi

    can I ask you a couple questions about your business?
    I have a financial proposal to make. You will sure love it.

    Thanks

    Willy S.
    Your Domain name Or Doing Business As Name.

    ###


    Sample 2:
    ##Our aim here is to get the person to respond. This will help you understand their interest/Demographics##

    who are you?

    Seriously, I would love to know more about your business.
    It sounds intersting. Would you mind telling me about {service x}

    Don't be offended please. Am so curious.

    ###


    Once you have their response come in, you need to setup an autoreply message like.

    ###

    I sincerely thank you for taking time to respond to a stranger.
    So glad we made friends TODAY.

    I hope someday we can do coffee when I hit california.

    BTW, thanks and welcome to my online office here - {put a link to that landing page}

    ###

    You should also be able to see the open rates in interspire.
    Next you will to setup an AUTOsend email to all the email openers. This will be a follow up message based on email open triggers that goes into
    reminding them how much you would love to strenghten your relationship.

    ##Email goes like this##
    Honestly, how can i help your business.
    Am sorry I didnt tell you more about me.

    Blahh... Blahh. Blah.. (Say all the blahs about yourself - Sound like a DONOR or Sponsor or Helper or something that will save them)
    Leave them another {link to your landing page}

    ###


    Note, the above email has been super targeted and ONLY Sent to the persons that opened our emails. This email is only SENT once and for all.
    Anybody who does not respond. We simply forget about them or invite them in another campaign.

    By this time you should be able to find some leads in your autoresponder system(aweber, getresponse or constantcontact) and the email swipes you drafted also ready to go. (Let me know if you lack swipes, will give some freely)

    The emails sent for the 7 day period will be about creating relationships and not money ... We want to build a long time list that can sustain
    an open rate of about 40%-50%. (Yes, this is possible... You need to master the art) - Think friendships first ... not money.
    The average industry open rates is 20% but in this case we are working on solid relationships first. (You will see slightly different results if you go trying the churn and burn method)

    TIP: Such open rates are best achieved if you have a blog.

    At this point, you are well on your way to making hundreds of dollars in a monthly basis if not daily.
    I wish I would tell on how to write high sales-closing emails too but maybe some day. Maybe just ask me and I will get you a sample freely.

    WARNING:
    ********
    • Dont keep emailing those who NEVER opened your emails or dont respond. They just dont like you and its best not to bother them again or else
    • they will report you as a spammer.
    • Make sure VPS is setup correctly.
    • Dont use the interspire system to buid your list. The inbox rates wont be as good compared to the other 3rd party services (Thats why we are building a list there)
    • If you are doing like 100k per day, you may need to replace boxes monthly (Of course by this time you have money)
    • Make the unsubscribe link very clear in your emails. stop hiding it.
    • Dont sound like a desperate horny guy.

    Here is the GOOD NEWS:
    **********************
    • You can later on dump your bulk mailing vps and focus on your email list built on autoresponder (Of course you can use vps to keep growing the list)
    • No need to worry about VPS BANS etc or IPs being blacklisted as your list is safe with you.
    • You are in serious and Legit business just like any other person
    • No need to worry about going to JAIL - You asked for their permission right?
    • More friends in your life who will do anything you ask of them in just a single email.
    • When you start doing email sends , it can become addictive and you will love the feel of shooting several emails out while you are asleep besides finding you made a few sales here n there.:)

    5. Start making money
    This is the time to blend up your email marketing campaign with some promo emails in between. Use a ration of 3:1 i.e. 3 relationship emails vs 1 promo email so that you list will remain to love you for a long long time...

    Now Go and start FISHING... You are my Disciples. I also know out of 12 friends I made with this post only a few will take action.

    Feel free to hit me up if you lack on resources to get started (I love action takers..)

    Wishing you all Success ahead!!:p
     
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  2. jahaz

    jahaz Regular Member

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    Interesting read. I am skeptical about converting people from cold emails, but if it is working for you would you be interesting in selling a service? I have a niche that I am trying to build a relationships, so I can create the right product for them.
     
  3. linuxsmtp

    linuxsmtp Regular Member

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    make it sure your vps is good, warm up your ips and so on.
     
  4. oranges2

    oranges2 Newbie

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    Thanks Jahaz.

    Cold emails work although it takes a little more time to keep it warm enough to start banking.
    It works well especially if you have some demographic data about the list e.g. what they do, location etc.

    I have made some good friends todate :)

    Sure, you can hit me up on pm with the niche details. I will then figure out something for you.
     
  5. oranges2

    oranges2 Newbie

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    Sure. the setup plays a big role here. Its exactly where most people screw things up.

     
  6. techblog

    techblog Jr. VIP Jr. VIP

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    good share!

    Thats what I tell my client, spamming never works! Build a relationship, if you just want to mail to get money from them, you are doing nothing new, everyone can smell that..but instead you generate Empathy and build a connect...you just click and then you build a trust along them...


    I have been doing this for almost 5 years , will add to this thread when I get time!

    Its not only about just VPS or IPS ... its more than that!
     
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  7. m3an1432

    m3an1432 Newbie

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    It sound Good enough, I will try it, currently I am building a Mailing server on my own
     
  8. oranges2

    oranges2 Newbie

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    Building the server is just the starting point. You also need to think about the email swipes, autoresponder, optimization etc
    Maybe I talk about how to go about some of these along the way.

     
  9. mozgoweb

    mozgoweb Newbie

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    Selling doesn't work from the first email. For me sell process takes 6-7 steps and it doesn't start from selling right away.
     
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  10. XINICKIX

    XINICKIX Registered Member

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    I find this post to be straight up golden to me. I'm going to be building a list very very soon. I will definitely be implementing this method.
     
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  11. oranges2

    oranges2 Newbie

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    On spot. That's why you need to get your email swipes early enough and thoughtfully drafted.
    Once you have warmed them up a bit (No links in email content when starting), you need to sell the prospects on the click first. This will help in getting them signup in time to your auto responder (They officially consent to you mailing them).

    The inbox rates will be way much much better on the destination auto-responder thus giving us a solid foundation for the business.
     
  12. oranges2

    oranges2 Newbie

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    Glad it was helpful to you. Now you can Go Start Fishing.:)

     
  13. Teotech

    Teotech Jr. VIP Jr. VIP Premium Member

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    Very nice guide for newbies at email marketing.

    Email marketing is alive and will never die.

    Teo
     
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  14. darksypher

    darksypher Junior Member

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    I am suprised so many people think email marketing is dead when it is clearly thriving thanks for this great information I appricate you taking your time to compile it all into one thread!
     
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  15. aldoraine

    aldoraine Regular Member

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    Great post. I always thought buying scraped email lists was crap. You have my wheels turning now.

    Out of 50k emails you send out, how many optins do you average?
     
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  16. krishparmar83

    krishparmar83 Regular Member

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    very nice guide for email marketing, I found collecting opt in list using bulk emailing works very well. if you spend around 2-3 hours on youtube and google you will learn how easy it is to set up mailing servers on vps or dedicated server., it takes less then 30 minutes to set up 1 server.
     
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  17. oranges2

    oranges2 Newbie

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    Sure Email marketing is one of the easiest ways for newbies to get started as well. (You need to know what you are doing)
    Its one of the oldest forms of marketing still alive to-date.

     
  18. oranges2

    oranges2 Newbie

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    Hi Aldoraine

    Sure, get your wheels spinning now :)
    The results vary depending on the type of email list you have.
    Some just have crappy lists that will never convert, some relatively good whilst some are epic:)

    When scraping for example. Try as much as possible to be super targeted. This will increase the chances of making your list responsive.

    Actually, there are several ways of finding email lists. Scraping is just one of them
    I have seen 100+ opt-ins per day out of a measly 30k fresh list. Want to know the trick? You must know what your list really wants
    and put it right under their nose. Make them feel like they would be "outdated" or "foolish" to ignore what you have.

    You have to win them on the click even before making any sale. Relationships first remember?

    Don't forget there are super fast methods to build a list e.g. coregs

     
  19. oranges2

    oranges2 Newbie

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    Email marketing is NOT dead. Although more rules have come in just like in SEO, it is nothing compared to the pandas, penguins and turtles:p you will come across in the SEO world.

    Thanks to 2014 we are now going mobile. Make sure your email is as mobile responsive as possible.

     
    Last edited: May 21, 2014
  20. mugenpower

    mugenpower Newbie

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    Great article, could you PM me with the VPS info? thanks