Step 1: Preparing Your Photos Although a very basic introductory video, it's important not skip any of these steps if you want to achieve the best results when optimizing your GMB photos. The video is about 10 minutes long and shows you some methods we use to get the type of photos we need and what to do to them before you upload them to a Google My Business Listing. Key Takeaways and Action Points Acquire 20 - 30 photos using these steps we show you. Edit photos as needed Name them using LSI keywords Complete the important properties sections Step 2: Turn Photos into Rich Media Citations This next video is about 15 minutes long and is filled with some of the best advice we can give when it comes to getting fast ranking increases very quickly for a GMB listing. Do this right and your listing will rise in the Maps rankings, skip this step and you loose out on an invaluable GMB SEO tactic. Key Takeaways and Action Points Geo-Tag every photo and set it to public Add your citation information and social links Share every photo and add more brand information Step 3: Photo Ninja Tactics This next video runs about 20 minutes and we take you deep inside our vault of tricks and tips on how to use your new rich media citations for the best effect when it comes to local maps and GMB optimization. If you use these tactics you will be creating a source of quality social backlinks for your GMB listing that will help it rank higher and faster. Key Takeaways and Action Points Embed your photos that pull in the map marker Use the photo URL to syndicate on social media and IFTTT networks Think outside of the box when using these photos - Twitter, Pinterest, Flickr, Image Sharing Sites, IFTTT Networks can all be a viable source to publish your rich media citations. And once published you can stack tiered links behind the post URLs.