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Give example what EPC and CR exactly means?

Discussion in 'CPA' started by todor, May 30, 2011.

  1. todor

    todor Regular Member

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    I know that EPC = Earnings per click and CR = Conversion Rate, but...

    For example if I look at an offer of Peerfly:
    Value = $1.30; EPC = $0.19; CR = 12.72%

    Would it be correct if we say:
    - if send 1000 emails, I'll get 127.2 clicks on average (12.72%)
    - 127.2 clicks x 0.19$ = 24.17$
    - 1000 sent e-mails = 24.17$

    Or It's wrong?
     
  2. mightybh

    mightybh Jr. VIP Jr. VIP Premium Member

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    If your EPC is $0.10 and offer pays $1 this means that on average you will convert every 10 clicks. You are right. However keep in mind that everyone's EPC will be different. What you see are usually network stats. If somebody drives tons of low quality traffic to an offer it will decrease it's EPC even though it might still work great for people using PPC or email. Use it as a rough guide.