Getting NEW clients via Paid Advertising or SPAM?

Discussion in 'White Hat SEO' started by Blackhat Scott, Mar 31, 2017.

?

Your most effective way of Getting NEW web/seo clients via Paid Advertising or SPAM?

  1. SPAM

    0 vote(s)
    0.0%
  2. Google Adwords

    50.0%
  3. Telemarketing (cold call)

    25.0%
  4. Direct mail

    0 vote(s)
    0.0%
  5. Blogging

    25.0%
  6. Videos

    0 vote(s)
    0.0%
  1. Blackhat Scott

    Blackhat Scott Regular Member

    Joined:
    Jan 26, 2008
    Messages:
    217
    Likes Received:
    14
    Your most effective way of Getting NEW web/seo clients is via Paid Advertising or SPAM?
     
  2. validseo

    validseo Senior Member

    Joined:
    Jul 17, 2013
    Messages:
    917
    Likes Received:
    536
    Occupation:
    Professional SEO
    Location:
    Seattle, Wa
    I recently experimented with this very thing and here is what I did and what I found.

    I created a very targeted mailing list of 400 leads. I created a beautiful email and a very compelling pitch that was highly tuned to the very targeted list. The goal of the email is to get them to watch a video about the service.
    • It took me 2 days to gather the list.
    • It took me 2 days to craft the HTML email and write and rewrite the copy.
    • Had to wait and emailed it out early Monday morning.
    • 60% Open rate (woohoo! awesome for very cold leads. speaks to the advantages of targeting and a quality email)
    • 10 Unsubscribes (1 overtly pissed off)
    • 6 Video Views
    It cost me less than $2 to get the same outcome promoting the video on facebook in less than 1/10th the time and effort... and nobody offended.

    I'll let you decide which one I think is better. :)
     
    • Thanks Thanks x 2
    Last edited: Mar 31, 2017
  3. PayPerCallGuy

    PayPerCallGuy BANNED BANNED

    Joined:
    Jan 22, 2015
    Messages:
    172
    Likes Received:
    50
    I once was giving away websites with a method learned here on bhw what my process was to contact business owners using sms, i scrapped and then sent blindly to people and well the response was good and some bad , im a spamming guy myself so what works works.
     
  4. rivered

    rivered Junior Member

    Joined:
    Mar 6, 2015
    Messages:
    130
    Likes Received:
    36
    Cold calling by far for me, even though I can't stand it.

    Nice to outsource it once you start ranking more sites.