- Jun 23, 2015
- 2,592
- 861
- Set up Google Alerts for competitors’ products.
- Identify discussions mentioning these products.
- Leave comments following a specific framework: “Any reason why not using X instead of Y (competitor’s product)? X addresses Z and S, offering a superior solution.”
- Prompt curiosity and drive searches for the alternative.
- Enhance SEO, word-of-mouth marketing, and acquire backlinks.
JB