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Get Real: Getting an Office is NOT Required to Start a Business!

Discussion in 'Offline Marketing' started by originalposter, Nov 19, 2013.

  1. originalposter

    originalposter Jr. VIP Jr. VIP

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    Came across a few offline posts here that mention 'getting an office' is top of the list to start a business. That might be true for some industries, but definitely not SEO/PPC/ORM. And I believe people who thinks this way are really starting out in the wrong direction. Not saying an office is not needed, but definitely shouldn't be on the top of your list when you first started out, unless you are rich.

    To me, getting an office on day 1 and tie your cashflow up is just crazy talk. You have limited funds (in most cases for startups), and you decided to put a big portion of your funds into something that isn't a big profit generator.

    With wifi / LTE / 3G everywhere, why the heck would you need an office to meet clients? In most cases, you will find yourself meeting at their office instead OR a public environment (like Starbucks) for a casual meeting.

    Oh ok, so you target BIG CORP clients? And you believe having an office looks cool. OK. Understandable. Guess what? So your rented 'an office' but in reality, you just rented a 'small room'. You mentioned how successful you are on your website, worked with X corps and XX experience, and when they came to your office, it's a small room with a desk. Let me tell you, you lose credibility immediately.

    A lot of people also don't realize that having such big overhead can be very stressful, especially when you aren't making enough but still have to pay for the office rental that you don't use often. To me, that's wasting money.

    And worst of all, being in your office alone can be very boring. That's not what most of us here opt in for. We like internet marketing because we like the freedom. We can travel anywhere and work (as long as you have your laptop + internet). So why rent a cage and lock yourself in it?
     
  2. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    You don't need an office and even if you want to use certain office facilities you can rent by the hour.

    You are right, some people don't sort out their business priorities and then 12 months later wonder why they failed.
     
  3. cevman1

    cevman1 Regular Member

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    Agreed, most people are intimidated thinking that clients would turn them down after saying "yes you can come to my home office." But like you said there are alternatives for those who worry meeting in their home office would turn a client off, and from my experience, meeting people in a public place seems to be a "go to" thing now.

    And very interesting perspective on locking yourself in a boring office, reminds me about the article where elephants are conditioned to be restrained by a small thing of rope even though they can easily break away. People are conditioning themselves to believe there is a set way of conducting your own business when there are alternatives to everything
     
  4. tompots

    tompots Elite Member Premium Member

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    I know people that are running thriving offline businesses out of there garage and basement,
    it would really all depend on what niche your in and how you plan to interact with your clients.
     
  5. RedMango

    RedMango Power Member

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    I always visit my clients anyway. It's easier. They feel comfortable in their own office. I get a break from being at home and usually me spending a little of my own time means a lot to clients.

    Most 'traditional' businesses are going under. Why have a bricks and mortar shop when you can have a website and pay 1% of the monthly charges a shop costs. It's madness.
     
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  6. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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    My office is our local Wetherspoons when I am at home.
     
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  7. thisismymp3

    thisismymp3 Power Member

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    agree, i had an office for 2 years, 1000 a month, no clients ever came to it, but that doesn't mean i didn't make money, i made but i didn't even need it as OP said you travel from client to client so wtf is the point!
     
  8. WellGrounded

    WellGrounded Registered Member

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    Yea, you don't need an office. But be sure to write off some of your rent as an expense since it acts as an office.
     
  9. blackroyale

    blackroyale Newbie

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    I think it would actually put potential clients at ease for them to know that you have a home office. It's kind of humbling and it shows them that you're a real person, and down to earth. I think it takes the pressure off both sides and it also relieves some of that expectation of a "high pressure" sale. If you can make people comfortable with you, I think you've already gotten half the sale out of the way.
     
  10. Moosey

    Moosey Senior Member

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    If you're a large enough company that employs a local staff, an office is mandatory. Yeah it's an extra cost out of the budget, but you'll notice a massive increase in work ethic when you're employees are in the same building as you. This doesn't apply to people starting off, but my intention is to bring up an advantage to having an office.
     
  11. johngray32

    johngray32 Junior Member

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    Definitely a good thing when the business is up and running and warrents it, but to get an office when you start out is a bit crazy

    Specially if you live in an area with huge rents - better to just rent business services like a good postal address - like here

    Code:
    [URL]http://www.capital-office.co.uk/[/URL]
     
  12. bertbaby

    bertbaby Elite Member

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    When I expanded my house one of my top priorities was to create a real home office. Every day I use this space for business and it's away from the main living quarters so I can work undisturbed. Renting space is a useless drain until you grow large enough to have full time employees or require some serious storage space then it makes sense.
     
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