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Get peoplel to spend more time on my site?

Discussion in 'White Hat SEO' started by darklegion, Dec 24, 2008.

  1. darklegion

    darklegion Regular Member

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    I have had a blog up for almost a month now but I will probably switch it to a normal HTML/CSS website in the coming weeks because I do not update it at all.

    I run Google Analytics on my site so I can gather a ton of statistics.

    I currently have a 75% bounce rate which is terrible and to go along with it, my visitors average 1 minute spent on my site.

    What confuses me is....

    I had my site up for a month like I said, I usually brought in about 50 unique hits a day but recently as far back as four days ago, I suddenly started getting 400 unique hits that were direct traffic hits daily.

    Looking at Google Analytics the direct hit visitors only spend about 30 seconds on my site.

    My questions are:

    1. Should I just convert my site to a normal HTML/CSS site because I will only update the blog about once a year.

    2. What can you recommend I do to lower the bounce rate and improve time spent on my site?
    -- I already changed the content up a bit, I used to have paragraphs upon paragraphs but then I condensed everything into smaller and less paragraphs. I saw an increase in time spent on my site for a few days but now it is going down again.

    Any advice would be great, I do not wish to give out my domain or niche.
     
  2. billyjean65

    billyjean65 Junior Member

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    is the blogsetup on blogger or on a domain?
     
  3. creztor

    creztor Power Member

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    You said you don't update your site at all, perhaps people are wanting new content? I would also look at maybe using something that can make them interact with your site. Polls, comment boxes? Just a wild guess and you might already being doing all of this already. Obviously it depends a lot on what your site is about and why people are visiting your site and expecting. One site I run the bounce rate is high also, and the reason why is because I believe people come looking for something free but I am selling something instead.
     
  4. darklegion

    darklegion Regular Member

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    I think that is the reason...

    People are expecting to be getting something for free but upon viewing my site they see that it is a how to guide, instead of what they want right in front of them.

    The only things I did was set up a site, let it sit there for a few weeks. Went back to do a lot more SEO (more long tail targeting). Then a few days later I started getting a huge spike in traffic and it has not went down since.

    However, when I look at Google Web Tools it doesn't even have me listed as ranking for any keywords I did SEO work on.

    I am just confused about the entire thing, I have a feeling it is just a bunch of spam bots wanting to post comments but are unable to (All comments are disabled on my blog).


    I'm going to be designing/coding a site that I will not be changing at all. Hopefully this brings down the bounce rate and increases time spent but I am starting to see what I have set up bring in some results.

    The site is set up to advertise another site of mine.
     
  5. jagrmeister721

    jagrmeister721 Junior Member

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    I think you hit the nail on the head. Get ranked for the money keywords and you'll have different results- whether the content is old are not. When people come your way through Google, they often want a question answered so whether its old or new, if you have the content (or an ad that might solve their problems), you're set.
     
  6. george3000

    george3000 Newbie

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    How do your visitors leave? Do they go to your site you're advertising? Do you monetize one of these 2 sites?

    It's not really a problem if they don't stay long, try to make that site in such matter that people can only leave by clicking an ad, fill in an opt-in or by clicking the link to your main-website.
     
  7. jagrmeister721

    jagrmeister721 Junior Member

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    >How do your visitors leave?

    They may be bots. If thats the case, the real problem is traffic, not site content.
     
  8. darklegion

    darklegion Regular Member

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    People still spend little time on my site and the amount changes a lot each day.

    Some days the average time spent will be a few seconds while others it will be several minutes.

    Over 50% of my traffic comes from search results, so it is organic traffic. The other half comes from back links I have set up on other blogs that do not belong to me.

    I will be switching the site over to a HTML/CSS site and hopefully that will help out better.

    I also got a page rank of 1 in less than 2 months with the keywords I am using.

    Also those 4000 direct hits have disappeared, I now am back down to my usual 20-60 hits in a day. And about a third of those hits go to my site I am advertising so I am having some success, not as much as I want.
     
  9. kaliyuga

    kaliyuga Registered Member

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    I've had problems with lousy bounce rates, and still do on occassion.

    In my experience it's caused by 2 things:

    1. AIDA - By putting an arresting at the top of each page I reduced the bounce rate. I also found that white space - ie. a page that looks easy to read with text spaced out will have a much lower bounce rate.

    That's the main thing.

    2. "Wrong keyword or page copy for the keyword" - The second thing that helps is to look at the keywords bringing traffic. For some keywords the bounce rate will be really now. For some it'll be high.

    If your site is offering something that is not appropriate to the keyword it will have a low bounce rate.

    So for example lets say I had a "horse riding school" website and one keyword that visitors are hitting it for is "buy cheap horse saddle right now" - in that case bounce rate will near 100%.

    3. CSS/HTML stuff.

    Completely ignore that.

    Bounce rate is a conversion issue. It's about the human interaction element and humans are not finding what they want as soon as they hit your site after typing a keyword.

    It's about copy editing and page layout tweaking.

    This is not a tech issue.
     
  10. kaliyuga

    kaliyuga Registered Member

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    shoot!

    1. By putting an arresting headline at the top of each page I reduced...
     
  11. Matt Cutts

    Matt Cutts Registered Member

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    Take a look at what makes people visit your site. Are they finding the content they need. Maybe you need to generate more traffic to your site. If you have the content, make use of the right keywords that could bring high traffic rate.