ExtraWinner
Elite Member
- Jun 18, 2010
- 2,336
- 3,478
Hi All!
I am getting many questions about how I get my consulting leads, and offline customers without moving my ass from couch.
I decided to share one of my gold nuggets with you.
This method can generate you tons of business, lots of publicity, and cost anywhere from $369 to ~$1.000
This method will work best for small countries non-english with high national proud.
So this will have poor results in US, Canada, UK, IE and possibly AU (I would still go after it in New Zealand).
You can still try in those countries, but expect very limited results.
So after introduction and limitations - lets hit the juicy method.
When you are going through papers with maximum 2 million readers base you will see that their information provided in there is... lets say lower quality than big names. When you will go through 2-3 papers like that you will notice, that most news are very similar to each other, and they are different because of content.
So what is that about?
Well its simple - those smaller websites/papers/media that cannot afford their own news base will use news agencies in order to feed for news coverage.
The one that is best for our purpose is Associated Press.
Lets see what Wikipedia says about it:
So they cover outstanding 6,701 media creations + unknown number of websites and content generators.
So this is totaling to tens of thousands media properties ready to post articles/news that they are interested in.
But why this articles are different in each newspaper?
Simply - each article will be moderated and re-written, so it looks like unique:
OK, now to the exact method:
In order to manipulate news coverage you will need your article posted in Associated Press. Many Press Release companies charge $2K per release including AP. But thats not good enough, we need premium distributor able to push AP news releases without moderation by AP people.
Here comes:
Check last package - next day release, ASSOCIATED PRESS release, news papers coverage, SEO links, pictures + video allowed.
Isn't that sweet?
To make it even sweeter, lets check who will receive your article in rss feed:
OK, but not all will publish your news of course, not even 10%.
There is a trick to make this working, and to getting most out of it.
We have two methods - White Hat, and Black Hat.
White Hat:
Create article using proper niche.
You need Press Release that looks real - look around papers how other small companies get there.
Your company needs to be innovative, unique, and better than current market.
Creating article for SEO company would look like:
-SEO market is in decline because of world crisis (people love to read how bad it is in crisis)
-Series of bankrupcies are making this market dead end for old companies (find 1-2 bankrupcies in last 2 years and put this as example)
-Current leaders struggling to make living (try to find some info about big companies decreasing revenue etc)
-How innovators are creating whole market from the scratch (here is where your company comes - put interview with yourself about how you try to avoid problems, and post follow up about how companies like you are future leaders in SEO and internet marketing).
If you are from - lets say - Austria, you can post as conclusion - "Austrian companies seems to found a place for existence and are trying to take over the world market. Will the amazing quality and innovation created by media houses like YourLink.com be enough to take over the leaders?"
Black Hat:
Create a fake website - buy domain with minimum of 2 years private whois, and create there website for institute of technology or similar. So if you go for SEO business, create Research Facility for Web Search Engines Nevada. (always put education body in different country than you are in).
Create this really simple (as those companies have) website. Put some text, map, rip off some college videos about basketball etc - make it look real.
Best use Wordpress for it, and post some news (rip them off from different sites) and like a 1st news on the website put information about research held: Most Innovative SEO Company.
Now put 3-4 information about the winners.
1st - put information about, in this example, US based SEO companies. Pick the winner, and then put under this International SEO companies, and put yourself #1 and company from list above as #2.
Post explanation that your company deserved it thanks to amazing input in SEO etc etc - but dont make this advertising post. Keep it simple, this is just fake proof for news agencies that you really got it.
Once all this mascaraed is over, lets move to writing your Press Release.
Create Press Release saying (if you are lets say Slovakian company) Small Slovakian company beats global leaders to accomplished 1st Place Award for most innovative company in the world!
Then post realistic information about competition, who you are, fake interview, few bad information (why your market is too small to let you grow as you want, what this means for Slovakian economy etc).
OFC say in article how hard it is, and that your company re-invest 100% of its revenue to fight off bad and ugly SEO corporations (people love to support David in fight against Goliath).
Suggestions:
NEVER put anchor in your Press Release, use regular link. Anchor suggest, that its fake article.
Never advertise your business - make it realistic, write even 1-2 bad things about it, so people will believe this release is real.
If you are doing this in small country - put your countries name in title. So if you are from Portugal put "Portuguese company ignores the crisis to take over best world company award".
Your countries companies will have feed set to detect all press releases with your countries names in it, like "Portugal" and "Portuguese". So you are sure to hit their editors.
Because newspapers over the world see revenue falling because of crisis, they don't have enough editorial staff to check articles - as long as it looks real, it will get published.
ALWAYS write articles in English - the news papers in your country will translate them + you can get coverage in other countries as well.
Always have on your website possibility to change language from national to English - be prepared for few international leads!
Have proper hosting - news in website or paper can cause your hosting company to fail on delivering.
So now you know why so many crappy news are showing in papers about unknown companies ruling over the world.
Good luck to all!
I am getting many questions about how I get my consulting leads, and offline customers without moving my ass from couch.
I decided to share one of my gold nuggets with you.
This method can generate you tons of business, lots of publicity, and cost anywhere from $369 to ~$1.000
This method will work best for small countries non-english with high national proud.
So this will have poor results in US, Canada, UK, IE and possibly AU (I would still go after it in New Zealand).
You can still try in those countries, but expect very limited results.
So after introduction and limitations - lets hit the juicy method.
When you are going through papers with maximum 2 million readers base you will see that their information provided in there is... lets say lower quality than big names. When you will go through 2-3 papers like that you will notice, that most news are very similar to each other, and they are different because of content.
So what is that about?
Well its simple - those smaller websites/papers/media that cannot afford their own news base will use news agencies in order to feed for news coverage.
The one that is best for our purpose is Associated Press.
Lets see what Wikipedia says about it:
So they cover outstanding 6,701 media creations + unknown number of websites and content generators.
So this is totaling to tens of thousands media properties ready to post articles/news that they are interested in.
But why this articles are different in each newspaper?
Simply - each article will be moderated and re-written, so it looks like unique:
OK, now to the exact method:
In order to manipulate news coverage you will need your article posted in Associated Press. Many Press Release companies charge $2K per release including AP. But thats not good enough, we need premium distributor able to push AP news releases without moderation by AP people.
Here comes:
Check last package - next day release, ASSOCIATED PRESS release, news papers coverage, SEO links, pictures + video allowed.
Isn't that sweet?
To make it even sweeter, lets check who will receive your article in rss feed:
OK, but not all will publish your news of course, not even 10%.
There is a trick to make this working, and to getting most out of it.
We have two methods - White Hat, and Black Hat.
White Hat:
Create article using proper niche.
You need Press Release that looks real - look around papers how other small companies get there.
Your company needs to be innovative, unique, and better than current market.
Creating article for SEO company would look like:
-SEO market is in decline because of world crisis (people love to read how bad it is in crisis)
-Series of bankrupcies are making this market dead end for old companies (find 1-2 bankrupcies in last 2 years and put this as example)
-Current leaders struggling to make living (try to find some info about big companies decreasing revenue etc)
-How innovators are creating whole market from the scratch (here is where your company comes - put interview with yourself about how you try to avoid problems, and post follow up about how companies like you are future leaders in SEO and internet marketing).
If you are from - lets say - Austria, you can post as conclusion - "Austrian companies seems to found a place for existence and are trying to take over the world market. Will the amazing quality and innovation created by media houses like YourLink.com be enough to take over the leaders?"
Black Hat:
Create a fake website - buy domain with minimum of 2 years private whois, and create there website for institute of technology or similar. So if you go for SEO business, create Research Facility for Web Search Engines Nevada. (always put education body in different country than you are in).
Create this really simple (as those companies have) website. Put some text, map, rip off some college videos about basketball etc - make it look real.
Best use Wordpress for it, and post some news (rip them off from different sites) and like a 1st news on the website put information about research held: Most Innovative SEO Company.
Now put 3-4 information about the winners.
1st - put information about, in this example, US based SEO companies. Pick the winner, and then put under this International SEO companies, and put yourself #1 and company from list above as #2.
Post explanation that your company deserved it thanks to amazing input in SEO etc etc - but dont make this advertising post. Keep it simple, this is just fake proof for news agencies that you really got it.
Once all this mascaraed is over, lets move to writing your Press Release.
Create Press Release saying (if you are lets say Slovakian company) Small Slovakian company beats global leaders to accomplished 1st Place Award for most innovative company in the world!
Then post realistic information about competition, who you are, fake interview, few bad information (why your market is too small to let you grow as you want, what this means for Slovakian economy etc).
OFC say in article how hard it is, and that your company re-invest 100% of its revenue to fight off bad and ugly SEO corporations (people love to support David in fight against Goliath).
Suggestions:
NEVER put anchor in your Press Release, use regular link. Anchor suggest, that its fake article.
Never advertise your business - make it realistic, write even 1-2 bad things about it, so people will believe this release is real.
If you are doing this in small country - put your countries name in title. So if you are from Portugal put "Portuguese company ignores the crisis to take over best world company award".
Your countries companies will have feed set to detect all press releases with your countries names in it, like "Portugal" and "Portuguese". So you are sure to hit their editors.
Because newspapers over the world see revenue falling because of crisis, they don't have enough editorial staff to check articles - as long as it looks real, it will get published.
ALWAYS write articles in English - the news papers in your country will translate them + you can get coverage in other countries as well.
Always have on your website possibility to change language from national to English - be prepared for few international leads!
Have proper hosting - news in website or paper can cause your hosting company to fail on delivering.
So now you know why so many crappy news are showing in papers about unknown companies ruling over the world.
Good luck to all!
