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[GET] My First Media Buy Campaign – $4,130 in Sales

Discussion in 'Media Buying' started by ouchthathurts, Jan 24, 2013.

  1. ouchthathurts

    ouchthathurts Regular Member

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    Hello BHW members,

    I decided to create this thread to help those who are on the wall in regards to promoting products using media buys ? it can be daunting depositing $500 with no experience. Please note I am not an expert and I am constantly learning new things everyday

    This was my first journey into media buys which started in October last year. We will be looking at the website sitescout.com which allows you to bid on AD impressions in real time

    I first started by creating my account, depositing $500 then searching the traffic inventory for ideas

    sitescout inventory.jpg

    As you can see there are billions of impressions available, an impression is when your banner is displayed to a unique visitor ? there are 1533 websites and mobile apps available and more are added every day!

    Since I was new to media buys I went with the cheapest websites available so I could get my feet wet, I clicked on ?custom filters? and sorted them by ?Anime? which on average has a CPM of around $0.10 and even as low as $0.03

    My next task was working out what anime fans would be interested in, I would select a website then enter the URL into both alexa.com and quantcast.com to get an idea of the demographic then try work out what the best product to promote would be.

    Use websites like mixrank.com and whatrunswhere.com to check what other advertisers are promoting on your selected URL (not all websites will have data on these sites) I would also use offervault.com to try find a product to match the URL.

    I originally selected a product on Clickbank which was a guide on ?how to draw manga? I thought this was perfect for my market but unfortunately the vendors landing page was not that great so even though my banners were getting a CTR at around 0.60% / 0.40% I made 0 sales and actually spent a few $100 jumping from site to site trying to get a sale.

    The important part of advertising clickbank products I learnt is tracking how many visitors hit your products order page, I learnt quickly that if you sent a few hundred targeted visits and no one hits the order page ? drop it.

    You could try building a squeeze page and mailing the product but I would not recommend this unless you have experience in mailing and split testing squeeze pages. I did try this and failed, you can see one of my squeeze pages here

    In the end I went back to selecting a better product, by this time I had actually spent around $300 with 0 sales, I shrugged this loss of because I learnt a lot and knew when I deposited the original $500 the chance of me actually making any sort of profit was slim to none.

    I finally settled on a dating advice product with a monthly rebill ? I figured a good percentage of anime/manga fans would be interested in a guide on how to talk to women and get dates (no offence intended to the manga fans out there!)

    I selected several anime websites with high impressions and low CPM bids and uploaded the vendors banners with my fingers crossed. Unfortunately the CTR of the banners provided by the vendor were not that great, so I had to jump on photoshop and create my own.

    Below I have posted a few of my banners ? please note the revenue is not exact, when I first started these media buys I did not fully look into placing a ?conversion pixel? on the products ?thank you? page ? this is extremely important and must not be overlooked. I would not start a campaign without this being in place ? you will lose money!


    banner stats.jpg

    As you can see they are all simple and straight to the point, the anime girls attract the visitor straight away and they naturally read the text.

    I ran this campaign from October till the start of January ? Unfortunately it stopped converting well enough. (Hence why I am sharing this - again the revenue is not correct because of me not setting up the conversion pixel)

    campaign stats.jpg

    A few things I done to improve my conversion ratio was create an excel document with the sales and click data, then tweak the campaign to only target the US states that bought the product, and only run the campaign during the highest CTR times. This did boost my sales back up for a week or two and shows how important tracking and tweaking is.

    Below you can see my overall sales on clickbank

    clickbank sales.jpg

    Overall I have spent $2,282 advertising and earned $4,130 in sales which gives me an ROI of 81.0% profit $1,848.

    The money is constantly going up thanks to the product having a rebill ? Over the last 3 months I have learnt a great deal and more importantly I have learnt from my mistakes.

    A few of them were


    • Not installing a conversion pixel
    • Letting poor CTR banners run far too long
    • Not dropping poor performing sites
    • Running ads during the wrong times
    • Setting my CPM big too high without knowing if it would even sell

    Feel free to ask me any questions, I will try my best to answer them when I have time

    Good luck :)
     
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  2. The SEO

    The SEO Jr. VIP Jr. VIP Premium Member

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  3. Eagle Eye

    Eagle Eye Senior Member

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    Some good tips there bro. Thanks a lot rep+
     
  4. Bob_the_Builder

    Bob_the_Builder Jr. VIP Jr. VIP Premium Member

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    Great stuff you have. Keep rockin!
     
  5. PrinceVisi

    PrinceVisi Elite Member

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    Great Info here! Thanks for sharing it ;)
     
  6. Untouchable

    Untouchable Supreme Member

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    I tried PPC with Bing ads and got some great returns.
    I still dont have the funds to start of on site scout.
    I wish i could get deeper into the Media buying world.
     
  7. Mr Stark

    Mr Stark Regular Member

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    Good info, thanks for sharing :) Did you use any landing pages and was that rebill product from clickbank too?
     
  8. Eagle Eye

    Eagle Eye Senior Member

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    not sure if you read the OP's post but those questions are all answered in it
     
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  9. AnotherOne

    AnotherOne Senior Member

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    Congratulations! :) Did you tried your luck on a niche other than Anime?

    and that Manga video on your squeeze page was superb
     
  10. Mr Stark

    Mr Stark Regular Member

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    I must've skipped that clickbank earnings screenshot..
     
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  11. Glenn BH

    Glenn BH Regular Member

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    Some great info, rep given :)
     
  12. danko6

    danko6 Regular Member

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    Congratulations man congratulations :) !
     
  13. timothywcrane

    timothywcrane Power Member

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    I really enjoyed reading the Op. I liked it not only for the nuts and bolts information it provided,but the fact that it gave pointers to things that anyone in IM must know. While media buying was the focus, it touched on the fact that conversion statistics, every step back to the first consumer click have an effect on profit, even more so than the "method" you use to solicit traffic. It told much more about the real IM world than any "Secret Ebook" on WF, and wasn't even ostentatious enough to include the normal dribble about the information being a coveted trade secret that to divulge need to at one time fee of $197... but today you can get for only $27... no $7.

    WSO $27.... no $7
    Proxy membership and automation tools $300 and $60/mth
    The perfect method - Give me all you got!

    Truth and Common Sense ... PRICELESS

    Rep and thanks given, you deserve it.
     
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  14. MrDoru

    MrDoru Regular Member

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    tell me if i missed something...

    go to sitescout
    deposit funds
    look for sites to get an idea of what the audience is.
    research the sites (quantcast and alexa) to see demographics info.
    search for a good offer on clickbank (preferably with recurring billing so you get more income over time)
    create simple yet effective banners.
    split test and optimize until you reach profitability and beyond.

    if so please let me know.

    also
    did you try promoting cpa offers with media buys traffic?
     
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  15. ouchthathurts

    ouchthathurts Regular Member

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    That's correct, its free to sign up so you do not need to deposit funds to view their inventory. I did try a few CPA offers but you will need to find one with a really good payout to stay in profit.

    Here's a webiner worth watching that shows how you can build a profitable campaign using mixrank and sitescout. I managed a few sales using this technique but could not keep it profitable

     
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    Last edited by a moderator: May 18, 2016
  16. TFGreen

    TFGreen Junior Member

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    Some more great info. Keep it up
     
  17. accelerator_dd

    accelerator_dd Jr. VIP Jr. VIP Premium Member

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    Have u considered building your own product? info product just to test the waters. Even if the ROI from the initial sales is not great, you keep the emails and everything for future ventures.
     
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  18. Zorse

    Zorse Newbie

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    Thanks for posting! I'm going to be trying out SiteScout soon as well. For anyone who can't afford to deposit $500, you can try out BuySellAds first, since they don't require a deposit. Also, I don't recommend you do any media buying without first being successful with another paid traffic type such as PPC, because it's much easier to fail with media buying.
     
  19. lakim0

    lakim0 BANNED BANNED

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    OP, great share + rep and thanks from me.

    What do you think about selling your own product or collecting email lists with this kind of traffic?
     
  20. mikemeth

    mikemeth Power Member

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    Great thread, helps a lot as I'm soon getting into media buys testing.