I don't know what you guys think about this but I've observed it done by 'Wish' over the last two weeks and their app download rate has gone through the roof as I watched. They basically, advertise for super awesome offers but when u click on the link it leads you straight to the Play Store. An average guy (like me) downloads the app in order to find the product they advertised for (which in essence was just a click bait). So every now n then the app pops up new deals through which they can cash in on. Have a look at the image below and see if you can replicate the same for own e-com app. Hope somebody finds this useful...
