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(GET) Heuristic Analysis Flowchart v1.0, Get Inside the Heads of Your Target Market

Discussion in 'BlackHat Lounge' started by Noah Hawryshko, Nov 13, 2016.

  1. Noah Hawryshko

    Noah Hawryshko Senior Member

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    Heuristic Analysis Flowchart v1.0
    Hi again BlackHatWorld,

    Yesterday night I threw together a heuristic tool for the purpose of doing 2 things:

    1. Defining the optimal target market of a given product or service.
    2. Marketing optimally to the defined target market of a given product or service.

    If you've never heard of heuristics before, it's basically the process of more deeply understanding, discovering, or conceptualizing a given thing. I'm not sure that a "Heuristic Flowchart" is actually a thing, but I didn't know what else to call this. The purpose of this tool is to "think outside the box" and discover beneficial unused or yet to be thought of methods or rules to apply when it comes to targeting and marketing to a given target market. To do this the tool asks a bunch of questions related to targeting and marketing in general, then gives follow up questions to those ones that help a person expand their thoughts and ideas of what their target market looks like, and how to most effectively market to them.

    Keep in mind that the purpose of heuristics is NOT to get a person to think of ideas they require additional information to understand. It's to get a person to systematically think through the information they already know, and help them optimize their understanding of that information to lead to new ideas, strategies, and insights. Because of this, the tool will repeat itself in certain places, especially in follow up questions, but this is a good thing. The goal of the follow up questions is to pose a question to a person that is directly relevant to their current train of thought. Asking a person a given follow up question when they're in one part of the chart may yield a completely different beneficial insight or idea than if they're asked the same question in a different spot.


    The Chart:

    Here is the chart. It's not completely finished yet, but this is what I have so far:

    What are ways this product or service could be used?

    ||||||||(1) What kind of people could use this product or service this way?
    ||||||||||||||||(2) What kind of other people are similar or closely associated with these people?
    ||||||||||||||||||||||||(3) What kind of uses could these similar people have for this product or service?

    What kind of people would buy this product or service?

    ||||||||(1a) What other traits come to mind when you think of these traits?
    ||||||||(1b) What other traits are directly related to these traits?
    ||||||||(1c) How do people with these traits think?
    ||||||||||||||||(2a) What influences them emotionally?
    ||||||||||||||||(2b) What do they care about?
    ||||||||||||||||(2c) What bothers them?
    ||||||||||||||||||||||||(3) Are they, in general, an easily targetable consumer for thinking the way they do?
    ||||||||||||||||||||||||||||||||(4) If they are an easily targetable consumer, what is it that makes them an easily targetable consumer?
    ||||||||||||||||||||||||||||||||||||||||
    ||||||||(1) What are ways this product or service could be used by those people?
    ||||||||||||||||(2) What are other products or services that people use in this way?
    ||||||||||||||||||||||||(3) What products and services are related to those products and services?
    ||||||||||||||||||||||||||||||||(4) What do the target markets for those products and services look like? Do they relate in any way to this product or service?

    ||||||||(1) Are there any subsets of people within that target market that would not buy this product or service? What rule or strategy could you come up with to make sure that you exclude that subset from your overall target market?
    ||||||||||||||||(2) What are some common characteristics of these subsets of people within your target market that would not want to buy this product or service?
    ||||||||||||||||||||||||(3) What rule or strategy you could use to make sure you exclude those subsets of people from your overall target market?
    ||||||||||||||||||||||||||||||||(4a) Is this rule or strategy applicable to any other subsets of your target market that would not buy this product or service which you haven't thought of yet?
    ||||||||||||||||||||||||||||||||(4b) How sure are you that implementing this rule or strategy to exclude those sets of people within your target market that would not want to buy this product or service would not exclude a sub-subset that might want to buy your product or service?
    ||||||||||||||||||||||||||||||||||||||||(5) (3) and (4b) loop back into one another infinitely.

    Where has this product been advertised by others?

    ||||||||(1a) What are sources or outlets are related to these advertisers that may relate in some way to this product or service?
    ||||||||(1b) What are similar advertisers to the advertiser advertising this product or service?
    ||||||||||||||||(2) What are similar sources or outlets related to these similar advertisers that may relate in some way to this product or service?

    Where has this product been advertised by competitors?

    ||||||||(1a) What are sources or outlets are related to these advertisers that may relate in some way to this product or service?
    ||||||||(1b) What are similar advertisers to the competitor advertising this product or service?
    ||||||||||||||||(2) Could this information help you find other competitors selling a product or service like yours?
    ||||||||||||||||||||||||(3) If so, how could you use this information to gain the edge on your competitor?

    What kind of people were these other advertisers targeting?

    ||||||||(1a) If the people they are targeting seem like good people to target, what common quality do they have that makes them a good target market?
    ||||||||(1b) If the people they are targeting do not seem like good people to target, what common quality do they have that makes them a bad target market?
    ||||||||(1c) If the people they are targeting are good, but could be better, what rule or strategy would you add to their targeting process to better target the people they're targeting?
    ||||||||(1d) If the people they are targeting are bad, but could be worse, what extra rule or strategy would you make sure not to add to their targeting process so they don't target people even worse than the ones they're already targeting?
    ||||||||(1e) If the people they are targeting are good, but could be better if they didn't target based off of a certain rule or strategy they're using, what rule or strategy would you take away from their targeting process to make it better?
    ||||||||

    What other products are similar to this product or service?
    ||||||||(1) What are ways that those products or services are used?
    ||||||||(1) What kind of people are advertising those products or services?

    If you could give away this product or service to anyone in an unlimited quantity, what sort of people would enjoy it the most?
    ||||||||
    If you could give away this product or service to anyone in an unlimited quantity, what sort of people would have the least use for it?

    What sort of people would enjoy this product or service the most if you surprised them with it on their birthday?

    ||||||||(1) Are any of your coworkers among the people you thought of?
    ||||||||(1) Are any of your friends among the people you thought of?
    ||||||||(1) Are any of your family members among the people you thought of?
    ||||||||(1) Are any of your inspirational figureheads, idols, or role models among the people you thought of?
    ||||||||(1) Are any people you've had a falling out with among the people you thought of?
    ||||||||||||||||(2a) What traits do these people have in common with one another?
    ||||||||||||||||||||||||(3b) What other traits come to mind when you think of these traits?
    ||||||||||||||||||||||||(3c) What other traits are directly related to these traits?
    ||||||||||||||||||||||||(3d) How do people with these traits think?
    ||||||||||||||||||||||||||||||||(4a) What influences them emotionally?
    ||||||||||||||||||||||||||||||||(4b) What do they care about?
    ||||||||||||||||||||||||||||||||(4c) What bothers them?
    ||||||||||||||||||||||||||||||||||||||||(5) Are they, in general, an easily targetable consumer for thinking the way they do?
    ||||||||||||||||||||||||||||||||||||||||||||||||(6) If they are an easily targetable consumer, what is it that makes them an easily targetable consumer?
    ||||||||||||||||||||||||||||||||||||||||||||||||||||||||(7a) What are some ways you could take advantage of these things that make them an easily targetable consumer?
    ||||||||||||||||||||||||||||||||||||||||||||||||||||||||(7b) What bigger target market holds these same characteristics that make them easily targetable?
    ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||(8) How can you market to these easily targetable people in the most effective fashion?
    ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
    ||||||||||||||||(2e) What other products or services would people with these traits enjoy the most?
    ||||||||||||||||||||||||(3a) Are any of these products or services related to your product or service?
    ||||||||||||||||||||||||(3b) Do you think that any of the consumers of that product or service have anything in common with the consumers of your product or service?


    How much does this product or service cost?

    ||||||||(1) Which people would have money for this product or service?
    ||||||||||||||||(2a) Which sorts of people that have the money for this product or service would want to spend money on this product or service?
    ||||||||||||||||
    ||||||||||||||||(2b) Which sorts of people that don't have the money for this product or service would want to aquire this product or service?
    ||||||||||||||||||||||||(3) What sorts of things can these people offer you instead of money? Is there a way to effectively profit off of or market to these people?
    ||||||||||||||||||||||||||||||||(4) If so, how?

    Where is this product or service available relative to it's target market?
    ||||||||(1) Is there a market for this product or service outside of it's geographical availability?
    ||||||||||||||||(2) If so, is there a way to market a product similar to this product or service in that geographical market?

    Along with money, what else does a person need to aquire this product or service?

    What personality or lifestyle traits would a person who would want this product or service posess?

    ||||||||(1a) Are the people who would want to buy this product or service associated with a particular religious or metaphysical viewpoint?
    ||||||||(1b) Are the people who would want to buy this product or service associated with a particular political viewpoint?
    ||||||||(1c) Are the people who would want to buy this product or service associated with a particular non-profit organization?
    ||||||||(1d) Are the people who would want to buy this product or service associated with a particular common experience related to the product or service?
    ||||||||(1e) Are the people who would want to buy this product or service associated with a particular view of sexuality or gender?
    ||||||||(1f) Are the people who would want to buy this product or service associated with a particular view of medicine, health, nature, spirituality, order, disorder, or miscellanous woo?
    ||||||||(1g) Are the people who would want to buy this product or service associated with a particular opinion regarding conspiracy theories related to the product or service?
    ||||||||||||||||(2) If so, which conspiracy theories?
    ||||||||||||||||||||||||(3) How can you use this knowledge of their opinion to more effectively market to these people?

    ||||||||(1h) Would a person who would be statistically more likely to buy this product or service be a of certain martial status?
    ||||||||(1f) Are the people who would want to buy this product or service associated with a particular unmentioned personality or lifestyle trait related to the product or service?
    ||||||||||||||||(2) If so, which ones?
    ||||||||||||||||||||||||(3) How can you use this knowledge of their opinion to more effectively market to these people?

    What kind of emotions might people who would want to buy this product or service experience?
    ||||||||(1a) Are they feeling insecure or overley secure?
    ||||||||||||||||(2) Is this happening due to the nature of the target market, due to their affiliation with a general product or service, or due to another factor?
    ||||||||||||||||||||||||(3a) What are they insecure about?
    ||||||||||||||||||||||||||||||||(4a) Would their insecurity in this area make it easier or harder to market this particular product or service to them?
    ||||||||||||||||||||||||||||||||||||||||(5a) If it makes it easier, how could you reinforce or affirm their insecurities during the purchase process to make them more likely to purchase your product or service?
    ||||||||||||||||||||||||||||||||||||||||||||||||(6) Would it be better to do this outright or subtley?

    ||||||||||||||||||||||||||||||||||||||||(5b) If it makes it harder, how can you manipulate or diminish their insecurities during the purchase process to make them more likely to purchase your product or service?
    ||||||||||||||||||||||||||||||||||||||||||||||||(6) Would it be better to do this outright or subtley?

    ||||||||||||||||||||||||||||||||(4b) How could you take advantage of this knowledge to better market your product or service to them?
    ||||||||||||||||||||||||||||||||(4c) What are some strategies you can apply to every target market where security or insecurity is a factor, regardless of product?

    ||||||||(1b) Are they feeling overley egotistic or conceited?
    ||||||||||||||||(2) Is this happening due to the nature of the target market, due to their affiliation with a general product or service, or due to another factor?
    ||||||||||||||||||||||||(3) Why would they be egotistic or conceited?
    ||||||||||||||||||||||||||||||||(4a) Would their egotism for this reason make it easier or harder to market this particular product or service to them?
    ||||||||||||||||||||||||||||||||||||||||(5a) If it makes it easier, how could you reinforce or affirm their egotism during the purchase process to make them more likely to purchase your product or service?
    ||||||||||||||||||||||||||||||||||||||||||||||||(6) Would it be better to do this outright or subtley?

    ||||||||||||||||||||||||||||||||||||||||(5b) If it makes it harder, how can you manipulate or diminish their sense of egotism during the purchase process to make them more likely to purchase your product or service?
    ||||||||||||||||||||||||||||||||||||||||||||||||(6) Would it be better to do this outright or subtley?||||||||

    ||||||||(1c) Are they feeling scared?
    ||||||||||||||||(2) How can you leverage the fact that the consumer is feeling scared in ways similar to the flowcharts outlined in (1a) and (1b)?

    ||||||||(1d) Are they feeling purposeless?
    ||||||||||||||||(2) How can you leverage the feeling of purposeless in ways similar to the flowcharts outlined in (1a) and (1b)?

    ||||||||(1e) Are they feeling nostalgic? QUICK NOTE: Adults playing Pokemon Go because they played Pokemon when they were kids is a GREAT example of this. Nostalgic consumers will go crazy for the right product or service. That's why the "Free PokeCoins" niche blew up.
    ||||||||||||||||(2) How can you leverage the trait of feeling purposeless in ways similar to the flowcharts outlined in (1a) and (1b)?

    ||||||||(1f) Do they hate any thing, group of things, people, or group of people related in any way to the product or it's niche market?
    ||||||||||||||||(2) How can you leverage this information in ways similar to the flowcharts outlined in (1a) and (1b)?

    ||||||||(1g) Do they find their identity or self-worth in anything related to the product or it's niche market?
    ||||||||||||||||(2) How can you leverage this identification of self-worth in ways similar to the flowcharts outlined in (1a) and (1b)?

    ||||||||(1h) Are they feeling lonely?
    ||||||||||||||||(2) How can you leverage this feeling of loneliness in ways similar to the flowcharts outlined in (1a) and (1b)?

    Do people who would want to purchase this product or service value any particular thing in this product or service that would lead them to buy it, rather than the product or service of a competitor?
    ||||||||(1) How can you leverage and emphasize this added consumer value to sell your product or service to these people more effectively?

    Is there an added feature or attribute of a competitor's product or service that's nonexistent in your product or service that would make consumers want to purchase that competitor's product or service instead?
    ||||||||(1) If so, what smokescreens, diversions, and elaborately worded modifications can you make to your sales pitch to attempt to best distract the consumer from the superior product or service?

    What sorts of universal traits would a person who would be statistically more likely to buy this product or service possess?

    ||||||||(1a) Would a person who is male rather than female, or vice-versa, be more likely to buy this product or service?
    ||||||||||||||||(2) If so, why?
    ||||||||||||||||||||||||(3) What steps would you take to more effectively market to this gender, rather than the other one?

    ||||||||(1b) Would a person who is younger rather than older, or vice-versa, be more likely to buy this product or service?
    ||||||||||||||||(2a) If so, exactly how young can that person be before they'd statistically express a disinterest in this product or service?
    ||||||||||||||||(2b) If so, exactly how old can that person be before they'd statistically express a disinterest in this product or service?
    ||||||||||||||||||||||||(3) Given (2a) and (2b), what is the ideal age range to target for this product or service?

    ||||||||(1c) Would a person who would want to buy this product or service be prone to "impulse buys"?
    ||||||||||||||||(2d) If so, how would this new information lead you to change your marketing strategy, advertisements, lead-in, or any other aspects of your marketing method?

    ||||||||(1d) Would a person who would be statistically more likely to buy this product or service be of a certain ethicnity?

    ||||||||(1e) Would a person who would statistically more likely buy this product or service be of a certain sexuality?

    ||||||||(1f) Would a person who would be statistically more likely to buy this product or service identify as a certain gender?

    ||||||||(1g) Would a person who would be statistically more likely to buy this product or service have a disability?

    ||||||||(1h) Would a person who would be statistically more likely to buy this product or service live within a certain geographical region?

    ||||||||(1i) Would a person who would be statistically more likely to buy this product or service be associated with a particular culture or zeitgeist?
     
    Last edited: Nov 13, 2016
  2. Herthman

    Herthman Newbie

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    Awesome! Awesome! I will be adding a lot of these to my discovery process when on-boarding clients. Thank you!