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Geolocal pages for my family construction contracting site

Discussion in 'Local SEO' started by sully1975, Nov 9, 2014.

  1. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

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    Attempting to grab all the bordering towns and cities with geospecific pages for our electrical business. Would it be better to get a Smithville Electrical page done first then return to split it out to a Smithville Residential Electrical and Commercial Page? Or should I try to finish one town inside and out for all terms that I can think of? Is it better to make an appearance for as many towns as possible and then refine it out or dominate one town at a time

    I am trying to keep super local as I only have a handful of people and trucks working for me and don';t want to drive past 12 miles really. I only ask as my time is limited trying to work,manage, bill, collect, etc....

    Any links or pointers would be super appreciated.

    Thanks again.
     
  2. Techxan

    Techxan Elite Member

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    Just do standard local SEO, and mention the service area, You will rank inside a 30 mile radius without much difficulty.
     
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  3. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

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    Would you suggest town/cities with zipcodes? Does that make any better of a pull? Would a header for County above it be worth a wee bit more?

    Example:

    Our service area
    Camden County NJ
    Camden City
    Camden 08101, 08102, 08103, 08104, 08105
     
  4. IMOutlaw

    IMOutlaw Newbie

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    Here is what I do:

    1) Optimize title & description with your main city, county, and even zip code of your most important target market. Title tag like: "Trucking Business Service in Austin, TX | Trucks in Travis County, 78746

    2) In description tag include a few of the larger surrounding areas in there as well - "We service the Austin, TX as well as surrounding areas including Cedar Park, Round Rock, Georgetown, Pflugerville, and more." - Just an example.

    3) Then in the page content on the home page I would include a mention of each of the surrounding areas you want to target, along with all of the zip codes: 78746, 78704, 78733, etc.

    This is usually enough for me, especially if it is low-moderate competition.

    If very competitive, I usually will develop additional websites like AustinTruckingPros, CedarParkTruckingPros, GeorgetownTruckingPros - Then target in addition to my main website.

    I use both of these strategies for my business, clients, and sites I rent out. All work. These days I tend to stay away from the Geotargeted pages - website/cedar-park, website/round-rock - Unless it is for a client that legitimately has multiple locations with mentions in other places where I can link to that page. Otherwise, I usually stay away from it because these pages get thin and typically dilute my home page content.

    Hope this helps!

    Best,

    J
     
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  5. SkylerJarman

    SkylerJarman Jr. VIP Jr. VIP Premium Member

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    I agree, It depends on if you have actual brick and mortar verifications. I as well use such method for my clients, depending on what the circumstance is.

    When it comes to local SEO you have to ask yourself, what is the most beneficial area to be focusing on?
    You can find such information doing some research in local keywords, This is a great post if you are unfamiliar with keyword research http://moz.com/blog/using-the-new-adwords-keyword-planner-for-local-seo-keyword-research

    Something that always helps me, I break everything down still keeping the entire project in the back of my mind, trying to view it one little step at a time.
    I start with sitting down and making myself a TO DO list. When doing multiple things such as researching keywords for multiple cities or whatever it is that you are doing. It is very easy to get distracted and waste time. Resulting in discouragement and eventually failure. Monetize your time, choose what areas are going to bring the most potential leads that are the closest hitting the best possible keywords. Stick with it, it is very hard to not want to jump around.


    Depending on how much money you are trying to spend depends on whether or not you should use Geo targeted pages.
    You can get away with having one site and multiple pages but it can cause cluster and confusion. It is the cheap route of going about things.

    Having Multiple sites with only 1 Phone number on that website is much safer and easier to rank. You would be paying for domain names and content, don't stress graphics you can have a website design changed around for very cheap.
    Multiple Websites allows you to do a lot more things in a much bigger aspect. Reaping the benefits.

    To answer your question, Yes. Include the zip code.

    Possibly valuable information, A bit out of date.
    http://moz.com/blog/local-landing-pages-guide
     
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  6. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

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    Thanks for the help.

    I asked a question like this over at Warrior Forum and someone said I am treading to close to Gateway pages. How can I avoid that, if it is a real problem, and still make progress?