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Generating Traffic to Mobile Lead Forms

Discussion in 'Mobile Marketing' started by jefflakie89, Oct 6, 2015.

  1. jefflakie89

    jefflakie89 Newbie

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    So I have a few different mobile only lead gen forms, they don't have many fields so I feel they will convert rather well, especially after a bit of testing and getting it dialed in.

    In addition, I also have a few offers that are simply pay per call where just a phone number is provided. I would like to test these as well. These offers aren't on the mainstream networks so I know they are not saturated.

    Infact, I can create a landing page containing the lead form as well as the phone number as they are the same offer style.


    Anyways, I am very new to mobile advertising, so I was wondering what networks or traffic sources would be good to test something like this initially?
    My initial thoughts were to create a split testable mobile landing page for the lead form(s) to be shown on smart phone or tablets.
    Would the default place to start buying traffic & testing be good ol Adwords and Bing? I think I read somewhere facebook now has mobile as well?

    I know there are lot's of mobile traffic networks out there now, which I am not very familiar with and would like to get some action going on them as well because I'm sure the big 3 I just mentioned above are the most saturated and probably have the most hoops to jump through ;-)
    What other platforms or sources would be a good start as well?

    I have had a look at the piles of other mobile traffic platforms out there as well but they seem abit confusing to me at this point, I will get used to them once I use them but I'm only familiar with ppc and ppv right now. I could be wrong but it seems like they are designed to drive traffic to apps and installs for the most part.

    Would the above mentioned networks be good for driving traffic to a phone number only maybe a clickable number, or would It be best to build a mini mobile site/lander with some good copy, in order to drive the call. Thinking out loud the would be better I think as I can split test not only the page variables, but use the other data such as carrier, phone type etc to get really granular and super targeted should the traffic volume warrant it. I suppose if its possible I should just test both :)


    I realize there are many avenues to promote a phone number, off and online also however I would like to start online with paid traffic as geographically it's very difficult to promote a phone number offline from where I live and I would like to gather as much tracking data as possible at first so paid networks make the most sense.

    I have done a fair bit of research on ways to drive traffic to these types of mobile offers, however I can't seem to find a whole lot of information or resources most of what I have found thus far talk about the app side of the game.

    My plan is to begin with paid traffic (PPC, mobile traffic sources, media buys?) so I can test the copy and forms for optimal conversions and therefore have a half decent control to work with, then move onto other non paid channels I've yet to figure out :). Creating & ranking short commercial like videos was one thought. I am thinking perhaps using standard tactics that a local business would use for marketing with some modifications as the offers I would like to promote are national ones.

    Very sorry for the length of this post, I would appreciate any suggestions or input from members who have some experience promoting something similar, weather it went good or bad. Of course I'm not asking for anything hand fed or your secrets or anything like that, just some pointers to help me move forward and learn as much as I can. I have done lots of ppc but am just now getting into the mobile space, and feel promoting pay per call phone numbers and/or mobile only lead generation forms should do well or at least be a good place to start learning the ropes.

    Again thanks for taking the time to read this, and I sincerely appreciate any advice or input provided.


    Cheers
     
  2. BMC Media

    BMC Media Registered Member

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    I would like to run some tests with you, the network I work for have available mobile traffic.