So I work at a SEO firm and the decision makers don't really know what they're talking about. I'm actually the design / dev guy in the building, and about a year ago SEO / Blackhat became sort of a hobby for me. I now have about 80 sites of my own, 50 of those dedicated to IM. And I'm only at like 15$ a day or so and growing. So basically I feel like i have a much better knowledge then these guys do, they have been doing the same practices to get people ranked for a couple years now, and they aren't changing their SEO blueprint at all. They still seem to think that onsite SEO is only 20% and 80% is offsite. But since Gs changes, it seems like the common consensus is content is king. So in your opinion, what is the percentage of onsite and offsite SEO? I'm thinking 60% onsite, 40% offsite. As in, onsite will get you to page 4 - 5, but offsite will get you to page one. But like i said I've only been doing this for a year, so my experience is limited, which is why I'm asking the question to you fine people. Have at it.