Gateway or Download? Help me decide!

I am getting ready for the next ufc fight. I am top ranked for some very good keywords.

On UFc 103 fight night my site got a few thousand visitors. It had a gateway which earned me about $250 that day with inceitivized offers.

Now I am wondering if I should setup another gateway for UFC 104, or should I try some software from Clickbank which are supposed to let you watch all sort of satelite TV events on your PC.

Any suggestions or comments?

Gateway 100%. You have the choice between 1 sale and $20-$30 or 30 people completing a survey for free. I personally find it a LOT easier to promote offers through a gateway rather than asking the visitor to get their wallet out.

You could always give the video away for free and have an optin page or viral inviter and then on the second page link to a pay-per-download site and earn that way + get leads for the next one.