1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Gary Halbert- Greatest Copywriter Of All Time?

Discussion in 'BlackHat Lounge' started by Action Copy, Mar 12, 2010.

  1. Action Copy

    Action Copy Newbie

    Joined:
    Feb 27, 2010
    Messages:
    3
    Likes Received:
    3
    Occupation:
    Copywriter
    Location:
    Toronto
    Okay, anyone that knows anything about copywriting or writing sales pages should know about Gary Halbert right?

    Myself being a professional copywriter for the past 4 years I owe alot of my skills to the likes of Halbert, John Carlton, Bob Bly, Ted Nicholas and Clayton Makepeace among many others.​



    Here's just a little I'd like to share that I learned from Halbert:​

    One of Halberts favorite copywriting acronyms to remember was AIDA. And this stands for Attention, Interest, Desire, Action.​

    So, lets just say you dicovered the worlds next big diet book ( FTC regs out window ).​

    You want to get you prospects attention:​

    " Amazing New Diet Secret Forces You
    To Lose 24 Pounds In 8 Weeks
    Effortlessly!"​

    Now, with the new guide lines not possible but that would definitely get someones attention.​

    Now, interest, " this amazing new diet actually works with your body to super-charge your bodys natural fat burning metabalism..."​

    Desire: I love this part. " Picture yourself back in your old skinny jeans that you wore at one time. Can you see how happy you were can you Imagine how great you feel... well, XYZ Slim will get you there.​

    Action: " But you have to order now because we only have so many of these diet books printed up at this price and then the price goes up... or... but, you have to order now because we only have 250 copies of the Super Slim Abs Exercise routine bonus to go along with the diet book, so, order now,​

    Okay, I hope that has helped a few people out. I wanted to do this because I have been lurking for the longest time and felt I've learned alot from you guys so I wanted to give a little back.​

    All the best,​

    Brett

    P.S. Of course this is a condensed version of what would be a longer sales message. ​
     
    • Thanks Thanks x 2
    Last edited: Mar 12, 2010
  2. seanjohn

    seanjohn Regular Member

    Joined:
    Feb 25, 2009
    Messages:
    204
    Likes Received:
    301
    Anyone who is making a killing (we're talking millions per year) on the internet always refers to how they developed their copywriting skills from Halbert and Carlton.

    I'm studying these guys as much as I can.
     
  3. Action Copy

    Action Copy Newbie

    Joined:
    Feb 27, 2010
    Messages:
    3
    Likes Received:
    3
    Occupation:
    Copywriter
    Location:
    Toronto
    Ya, Frank kern will even admit to Carlton how he copied or was " Inspired " by much of John's materials on his way up to his big launches.

    Alot of the big names admit to not being able to craft a real compelling sales page until they discovered Carltons stuff.

    He's a legend.

    Brett

    P.S. Wish I could've seen him with Halbert doing the " Hot Seats "
     
    • Thanks Thanks x 1
  4. hun73r

    hun73r Junior Member

    Joined:
    Apr 21, 2009
    Messages:
    113
    Likes Received:
    16
    Halbert was a bad ass no doubt. He was really one of the first that started getting into the psychology of what would make someone want to read your stuff all the way through, and then what would make them pull out their wallet.

    I remember he used get in the mindframe of saying 'what if someone put a gun to your head' and you had to right the most compelling and urgent copy that would get your prospect to buy right this second. That is the level or urgency Halbert worked on.

    I worked for a company that hired him and we hired Carlton and a lot of those guys. They have ups and downs. He wasn't a rainmaker every time out, It's all about testing in the end. But he was a charchter - some of his halbertletters are hilarious and did write some inventive and good stuff. He lived and died like a rockstar. Sometimes flush with cash, sometimes broke but he did really create a lot of the techniques and knowledgebase we all draw from in direct marketing. From him came the likes of Dan Kennedy and his progeny (jeff paul and joe polish), Jay abraham, ted nicholas and so many others.

    He worked closely with Carlton and so John has a lot of those same psychology triggers. Halbert was great for sure.
     
  5. Action Copy

    Action Copy Newbie

    Joined:
    Feb 27, 2010
    Messages:
    3
    Likes Received:
    3
    Occupation:
    Copywriter
    Location:
    Toronto
    Ya, I agree Gary was such a character. And yes it was amazing how he could make and lose millions so quickly.

    There was so much information Gary knew. I must have watched his " Root Canal " Seminar 7 times.

    " The Boron Letters " became my nightly reading. All of his tapes and cds and dvds contained alot of the same info, but it was being absorbed even more in your brain.

    One of the greatest pieces of information that Gary passed on... and I did this many times ( it takes hours ) ... is writing out winning salesletters in your own hand writing.

    I did it... Gary said it is getting a Neurological imprint on a cellular level, so, your getting the flow and sense of a winning sales message.

    I would really suggest you do it, if your at all interested in writing your own sales pieces. It really pays off in the long run to helping you write cash producing sales copy.

    All the best,

    Brett
     
  6. blackma

    blackma Power Member

    Joined:
    Jul 9, 2009
    Messages:
    795
    Likes Received:
    860
    Occupation:
    Blackhat Marketer (Full Time)
    Location:
    yendyS
    Home Page:
    I did hear that a particular sales letter of his was mailed 600,000,000 times and he formed a 30 million USD a year business based on that sales letter. The business ran for years and years.

    The sales letter was as follows:

    Dear Mr. Macdonald,

    Did you know that your family name was recorded with a coat-of-arms in ancient heraldic archives more than seven centuries ago?
    My husband and I discovered this while doing some research for some friends of ours who have the same last name as you do. We've had an artist recreate the coat-of-arms exactly as described in the ancient records. This drawing, along with other information about the name, has been printed up into an attractive one-page report.
    The bottom half of the report tells the story of the very old and distinguished family name of Macdonald. It tells what the name means, its origin, the original family motto, its place in history and about famous people who share it. The top half has a large, beautiful reproduction of an artist's drawing of the earliest known coat-of-arms for the name of Macdonald. This entire report is documented, authentic and printed on parchment-like paper suitable for framing.
    The report so delighted our friends that we have had a few extra copies made in order to share this information with other people of the same name.
    Framed, these reports make distinctive wall decorations and they are great gifts for relatives. It should be remembered that we have not traced anyone's individual family tree but have researched back through several centuries to find out about the earliest people named Macdonald.
    All we are asking for them is enough to cover the added expenses of having the extra copies printed and mailed. (See below.) If you are interested, please let us know right away as our supply is pretty slim. Just verify that we have your correct name and address and send the correct amount in cash or check for the number of reports you want. We'll send them promptly by return mail.
    Sincerely,
    {signature: Nancy L. Halbert.}
    P.S. If you are ordering only one report, send two dollars ($2.00). Additional reports ordered at the same time and sent to the same address are one dollar each. Please make checks payable to me, Nancy L. Halbert.




    Amazing stuff huh?
     
  7. Action Copy

    Action Copy Newbie

    Joined:
    Feb 27, 2010
    Messages:
    3
    Likes Received:
    3
    Occupation:
    Copywriter
    Location:
    Toronto
    Hey Blackma,

    That is right.

    That is one of my favourite Halbert stories to hear. I have a old Cassette Seminar I bought from him.

    And he talks about the rise of that company and he eventually had to rent the whole 2nd floor of the bank just to process all the checks... and had 40 women working for him and a young high schooler, Dan Kennedy.

    What a character Halbert was, so many stories. Someone could film a movie.

    Best.

    Brett
     
    Last edited: Mar 13, 2010
  8. Matt123

    Matt123 Junior Member

    Joined:
    Mar 3, 2010
    Messages:
    120
    Likes Received:
    46
    Occupation:
    Being the Man all day long :)
    Location:
    The edge of genius
    Home Page:
    The man was a true legend..............

    just goes to show you what working out side of the box will do for you.
    I love how now you see more people making a butt ton of money with out collage or anything. I my self have been inspired by the greats and i love what i do now. It pays the bills and then some. Its a great feeling when you think of a new way to market a product or make a ton of affiliate money in no time before anyone else. I wouldn't trade it for anything. Thanks Halbert your the man
     
  9. Action Copy

    Action Copy Newbie

    Joined:
    Feb 27, 2010
    Messages:
    3
    Likes Received:
    3
    Occupation:
    Copywriter
    Location:
    Toronto
    I get a kick out of hearing the stories when he use to take Bond Halbert out of school because Gary was going to see Jay Abraham or another top marketer.

    And Gary would say something along the lines that Bond could learn that school work tomorrow... but what Bond would learn by just hanging around with Gary, Jay Abraham and who ever else was going to be there would be price less.

    Brett
     
  10. megaplex

    megaplex Regular Member

    Joined:
    Oct 19, 2008
    Messages:
    404
    Likes Received:
    81
    Occupation:
    Apprentice Muppet
    Location:
    Australia
    Home Page:
    Kern was red handed caught out by Carlton ripping off sales copy and idea's, which gave John the idea for the Licence to steal Seminar.
     
  11. Action Copy

    Action Copy Newbie

    Joined:
    Feb 27, 2010
    Messages:
    3
    Likes Received:
    3
    Occupation:
    Copywriter
    Location:
    Toronto
    If you've ever had the chance to meet Gary at one of his seminars or even talk to him on the phone it's pretty amazing. Just to see how his mind works.

    Or, if you have any of his seminars Fusion Seminar or Root Canal Seminar the copywriting and marketing info he knows is truly amazing.
     
  12. The Scarlet Pimp

    The Scarlet Pimp Jr. VIP Jr. VIP Premium Member

    Joined:
    Apr 2, 2008
    Messages:
    788
    Likes Received:
    3,120
    Occupation:
    Chair moistener.
    Location:
    Cyberspace
    did halbert ever do any tv ads?
     
  13. Action Copy

    Action Copy Newbie

    Joined:
    Feb 27, 2010
    Messages:
    3
    Likes Received:
    3
    Occupation:
    Copywriter
    Location:
    Toronto
    Halbert and John Carlton were one of the first to do Infomercials.
     
  14. doingbig

    doingbig Newbie

    Joined:
    Dec 11, 2008
    Messages:
    31
    Likes Received:
    10
    I bought the book "Maximum Money In Minimum Time" by Gary Halbert back in the early 90's. At that time I had several display and classified ads running in National Enquirer, Globe, Sun, etc plus I was mailing 200k+ pieces of mail a week.

    The book wasn't cheap but it was thick and filled with great content. No fluff. It had helped me out considerably. Wish I could find it now. He was definitely a genius.

    Any of Gary's stuff imo is considered a "Goldmine".
     
  15. doingbig

    doingbig Newbie

    Joined:
    Dec 11, 2008
    Messages:
    31
    Likes Received:
    10
    oops, got click happy and accidently duplicated.
     
    Last edited: Apr 11, 2010
  16. Action Copy

    Action Copy Newbie

    Joined:
    Feb 27, 2010
    Messages:
    3
    Likes Received:
    3
    Occupation:
    Copywriter
    Location:
    Toronto
    200k a week that's pretty big.

    I assume it was all " A Pile " mail :D. If you're looking for Mamimum Money In Minimum Time you can get it at ... http://www.twipress.com/classics.htm