Okay, anyone that knows anything about copywriting or writing sales pages should know about Gary Halbert right? Myself being a professional copywriter for the past 4 years I owe alot of my skills to the likes of Halbert, John Carlton, Bob Bly, Ted Nicholas and Clayton Makepeace among many others. Here's just a little I'd like to share that I learned from Halbert: One of Halberts favorite copywriting acronyms to remember was AIDA. And this stands for Attention, Interest, Desire, Action. So, lets just say you dicovered the worlds next big diet book ( FTC regs out window ). You want to get you prospects attention: " Amazing New Diet Secret Forces You To Lose 24 Pounds In 8 Weeks Effortlessly!" Now, with the new guide lines not possible but that would definitely get someones attention. Now, interest, " this amazing new diet actually works with your body to super-charge your bodys natural fat burning metabalism..." Desire: I love this part. " Picture yourself back in your old skinny jeans that you wore at one time. Can you see how happy you were can you Imagine how great you feel... well, XYZ Slim will get you there. Action: " But you have to order now because we only have so many of these diet books printed up at this price and then the price goes up... or... but, you have to order now because we only have 250 copies of the Super Slim Abs Exercise routine bonus to go along with the diet book, so, order now, Okay, I hope that has helped a few people out. I wanted to do this because I have been lurking for the longest time and felt I've learned alot from you guys so I wanted to give a little back. All the best, Brett P.S. Of course this is a condensed version of what would be a longer sales message.