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Game on! Joining the dark side of negative SEO

Discussion in 'Black Hat SEO' started by d1129, Oct 22, 2012.

  1. d1129

    d1129 Registered Member

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    Ok, so I was hit by a negative SEO campaign a little while back. I wasn't making much money from the site, but I had put a lot of work into it. I ignored it at the time, as it didn't have any real impact on my day to day earnings because I have a lot of other things going on and figured I'd deal with it later.

    Well, now it's later. The niche my site is in is pretty obscure. I managed a few top spots for various keywords. Most of the other ranking sites were authority sites for this niche and had been around for years. None of them appear to do any real SEO (or are damn good at hiding their footprints) and I have had contact with a few of them in the past, so I eliminated them from my list of suspects. About a two weeks after I was blasted into oblivion a new site showed up for many of my previous keywords and here's where it gets interesting.

    I was digging through the new site and came across a link to a web2.0 page. Well, that account has about 10 pages, all of them have 2 or 3 outbound links to various sites. The linked sites cover a lot of different niches, from local florists to affiliate products. Now most of the spam links that hit my site were shitty blog comments on about 7 domains posted on 5 seperate days. So I went back and checked those comments and sure enough on the same days, same time as the spam comments to my site are other comments to sites in the same niche as the ones linked to on the web2.0. So I'm pretty sure I found the asshole doing it.

    Here's the best part, by blasting my site like that they basically just handed me a great list list of aa sites to use against them, the only difference is that they were only able to get one of my sites because I'm not an idiot and don't link all of my sites together. So, I'm going to take all their shit down.

    Yes, in case anyone is wondering, I am a vengeful mother fucker. I have never crossed anyone or done anything unprovoked, but when someone crosses me I come back 10 times harder.

    My delimma is that quite a few of their sites are local businesses. I'm sure they run a shit little SEO company. Part of me wants to take those sites down with the rest, but I do feel bad about fucking with a local business like that, but on the other hand I know I could put this scumbag out of business. I am going to hold off on them for now.

    I'm going to start with 1 site and see how it goes. I will post the progress here and what I did as I get that info.
     
  2. sasuke120

    sasuke120 Regular Member

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    Give him what he deserves
     
  3. Stupid Smurf

    Stupid Smurf Regular Member

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    Yeah, don't go after his clients who are most likely innocent and don't know anything about SEO, so hired this guy. Or the guy could have contacted them, you could contact them and let them know what this guy does and try to steal his clients. That's better revenge; help out these local business, profit yourself, and hurt this guy's business.
     
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  4. mettanv

    mettanv Newbie

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    Sometimes you gotta do what you gotta do. Go & give him what he deserves.
     
  5. d1129

    d1129 Registered Member

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    That's what I'm leaning towards, well not the stealing clients part, I don't do seo for others, but may just contact them and let them know about this bastard.
     
  6. mettanv

    mettanv Newbie

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    Google has officially released the new Disavow Links Tools to webmasters around the world. It was first mentioned at SMX in July and Matt Cutts has now officially announced the tool at PubCon.

    What Is Google Disavow?
    Essentially you upload a list of backlinks and tell Google to ignore them when it is ranking your site.

    Here is the official explanation:
    "If you believe your site's ranking is being harmed by low-quality links you do not control, you can ask Google not to take them into account when assessing your site."
    If you read that and think that is the holy grail solution to fix all of your current ranking issues - stop right now and think about this properly.

    Fixing A Problem Google Created
    First of all the only reason we need the Disavow tool is solve a problem that Google created. Historically Google just used to ignore what the algorithm considered to be a low quality link. In fact in 2009 Google even went as far to say not to worry about low quality links.

    Since then they have changed their mind on low quality links and instead of ignoring them like they used to, they now use them as negative votes against a sites ranking.

    Negative SEO Is Born
    This shift in the algorithm is what has allowed negative SEO to be so successful and easy to do. Negative SEO has caused Google a huge problem as they gave SEO's the ability to destroy competitors businesses.

    In less than 10 minutes and a few clicks of a mouse an experienced SEO can cause lasting wide reaching damage to practically any site they choose.

    This is what led Google to create the Disavow tool.

    Crowd Sourced Web Spam Team
    Essentially the Google Disavow tool is nothing more than a glorified crowd sourcing project. Why try to identify low quality links via algorithmic signals when you can get an army of millions of webmasters around the world to do it for you?

    And what better way to motivate that army than by telling them if they do all this work it will help them?

    Why It Is Bad For SEO
    This is nothing more than a bulk snitching tool dressed up as a solution to a problem it doesn't actually solve. Google will be using the data it collects from this tool to clean up the web, discount bad links and hand out penalties left, right & centre.

    The problem is there are so many SEO's that don't really know what they are doing. They are not really sure what is wrong or why they have being penalised. It's these kind of webmasters that will flock to the Disavow tool in the thousands reporting every link they ever bought or built to Google even when it's not a low quality link.

    It could be they are facing an onsite penalty such as Panda or the recent low quality EMD update - but they actually end up reporting a bunch of links that are actually helping them. Google will suddenly have huge volumes of data on what real people consider to be low quality links - it would be naive to think they wouldn't take action with that amount of data in hand.

    A Real Example
    Let's say you used a link building service that delivered great results - you diversified the anchor text well and saw positive movement in the SERPS, fantastic.

    Another customer of that service did the same thing but didn't diversify anchor text correctly and then got a Penguin based penalty. That customer will then go and report all of the links they got from the service provider as low quality links and to ignore them.

    But you also have the same ‘low quality' links pointing at your site...

    See the problem here?

    It's also likely that they would report links they have built/ordered from other services during that period as well in an attempt to undo the damage putting even more webmasters at risk.

    Grass En Masse
    The data Google collects from this tool only serves to hurt SEO's.

    You might find some of your most valuable backlinks have being discounted because someone else has incorrectly reported them as low quality.

    You only have to spend 5 minutes on DP to realise how scary giving other people that kind of power actually is. Didn't Google learn anything from the negative SEO mess they created?

    Does It Solve The Problem?
    The whole point of the Disavow tool is to help protect against negative SEO attacks etc

    But does it actually solve the problem?

    No is the answer
    Legitimate websites owners now have the added responsibility of monitoring and cleaning up their link profile - something that used to be done at the algorithm level.

    The Disavow tool won't protect people against penalties - most webmasters don't anticipate a penalty and are only aware of problems when they are penalised. By that point it's too late, the site has already tanked out of the rankings and the damage is done.

    You then have to spend the next few months cleaning things up, often due to no fault of your own. So does the tool protect against negative SEO attacks? Not even a little bit - all it does is help in cleaning up the aftermath of an attack.

    Food For Thought
    I can create millions of low quality link per day at the click of a button - Do you think a webmaster with the Disavow tool could keep up with that volume?

    I doubt it.

    They would have to spend all day every day going through the links and by the time they've done that.... I've built a million more while I was asleep.

    So what is the point?
    Reading Between The Lines

    What all of this actually tells me is that Google are having a hard time keeping up with modern day link spam. It has got to the point now where some link building tactics are so advanced that Google just cannot identify the spam via an algorithm anymore and need to crowd source the discovery and identification of link spam.

    It's ironic because Google put a lot of effort into fear mongering and claiming their algorithms are more sophisticated than they actually are. Then in the next breath they drop their pants & wave the white flag by releasing the Disavow tool.

    Credit Where It Is Due
    Google created this tool to solve a problem they created that they cannot solve algorithmically.

    They clearly lack the ability to identify and discount ‘low quality' links at the algorithm level so have dressed up the disavow tool in a way that enslaves an army of unknowing grasses.

    Credit where it is due! That is a superb piece of marketing right there, there is one problem though...

    The New Age of Negative SEO
    What provides additional comical value is that you can use Disavow tool - you know the one to protect against negative SEO attacks, to launch negative SEO attacks against your competitors. What happens if a site gets multiple reports against it via the Disavow tool? Does Google downgrade that sites authority? What's stopping me from logging multiple complaints against the same site?

    It wouldn't be that difficult to do.

    You could use trackback spam to get your link onto the competitor's site and then report it as a low quality link.

    Do that 100 times with 100 different webmaster tool accounts & sites and you're laughing! Heck I could even automate the entire process end to end with a series of web 2.0 sites, Scrapebox and Webmaster Tools accounts.

    Not that the Disavow tool even protects against the initial attack anyway, you can still take a site out with negative SEO just as easily now as you could before. Now we just have another tool in the negative SEO arsenal, thanks Google!

    Welcome to the new age of Negative SEO.

    Don't Be A Mong
    So in summary, don't be a mong by using the Disavow tool.

    Leave the monging to Google, they are doing a fantastic job at that on their own.

    (Source : matthewwoodward.co.uk)
     
  7. Cas87

    Cas87 Regular Member

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    This isn't "joining the dark side of negative SEO"

    This is simply taking revenge on the **** with a tiny **** who did this to you first.

    Which gives you a moral pass to do this anyway... have fun!


    Also don't hesitate to take down the sites who have done business with him.... they will then give him abuse for not being at the top anymore and cause him a big headache, ultimately taking their business elsewhere... This is just Collateral Damage
     
    Last edited: Oct 22, 2012
  8. mettanv

    mettanv Newbie

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    You could use trackback spam to get your link onto the competitor's site and then report it as a low quality link.
     
  9. davie9x

    davie9x Regular Member

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    U can put 301 redirect from your site to his and spam junky backlinks on him as well to take more magic. :)
     
  10. HighRiskJohn

    HighRiskJohn Junior Member

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    I was just having this conversation with someone else this morning. What I want to know is, would it be better to blast out 10,000+ crappy spam posts or hit them with porn backlinks? I have a potential client that is having other people highjack their site and trademark terms to direct potential clients to a competitors site. I was offering to do a full rep repair/management for their site, but I wanted to know if I should go after the leachers and either blast a ton of spam links at them or if I should blast a ton of porn links to them. What would work better?
     
  11. CosmicSoundz

    CosmicSoundz BANNED BANNED

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    Mettanv, You my friend are an idiot.
     
  12. mettanv

    mettanv Newbie

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    How come? What did I do wrong? I was only trying to help OP on getting his revenge.
     
  13. mettanv

    mettanv Newbie

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    On the bright side, you didn't just called me an idiot. You said "my friend" so maybe you're just teasing with me. haha
     
  14. youssef93

    youssef93 Senior Member

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    Well I don't really know why everyone is encouraging you that much. I wouldn't do that. That's just not me. But aside from any philosophical or moral talk, I can't really blame you for feeling what you feel and wanting to do what you want to do. But ask yourself, and then what? Sure you can spend time trying to take him down then monitoring his sites making sure he actually goes down, you'll then have a good laugh, then what?

    You'll just look back, count the number of hours you've wasted while you could have spent them making $$$$$$. So if you think about it that way, he's actually making you lose more money by provoking you to go after him.

    But again, I'm not really against having your revenge AS LONG AS you're sure that he's the one who did it.
     
  15. Fashionable

    Fashionable Registered Member

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    Do the porn and the spam links.. If you really don't like him submit a load of awful reviews onto sites such as Alexa - not sure if there's a bot about to do this sort of thing (If there is I imagine it's designed for positive site reviews though!)

    38k Whois in backlinks one day anybody?

    blackhatworld./blackhat-seo/black-hat-seo-tools/420957-free-38k-backlink-list.html

    (Link missing the com)
     
  16. Lawlerskates

    Lawlerskates Junior Member

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    Maybe you're missing the point. If you're targeting a keyword and there's only one or two sites competing against you directly, it's easier and cheaper to hurt their SEO than help your own. Now you're the king of the keyword and you're making more $$$$. Get it?