Gambling, casino, sportsbets site - how to promote?

Blondberry

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Hi!
First things first, I'm sorry if this isn't the right thread, didn't know where to post it.
So here's the problem.
I work with a client of mine, who has new website which has casino, sport bets, eurojackpot, etc..

How could I promote this site?
Social media networks first. How to get a lot of FB likes? Must be over 18, I know.
FB ads won't run because of that spend limit? I can try, but risk my account getting closed.
Are there any techniques to gain (more or less) active followers?

What about Twitter, how do I approach this? And Instagram?
Asking about basics too, I'm no programmer, most work I've done consisted of WH, I'm new to the dark side. :D (where are my cookies? :P)

We're thinking about AdWords too, but has some restrictions as well. Will try it someday.

Are there any other ways to get lot of people on that website? That is the goal of course. :)

I'll be very thankful for some help.
If you have any experience on marketing in this niche, PLEASE CONTACT ME IN DM!
 
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