H there, this is my most heavy SEO problem I have and I am working since 2 years on it and now I decided to ask you for help. I have an white hat ecommerce with very exclusive products. There is nearly no competition expect one other online shop that focuses on exact the same brand. His domain is 10 years old ours five. He did only white hat things and I know from an ex employee that the links he built have been always just to homepage. We both get deeplinks in a natural way from communities and so on but his business name has more reputation since he is longer in business as we. Now everytime we buy a new brand and publish it, he is first and we are second. I hate it to be always the second. Any advice how to overcome his massive authority?