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G penalty for not updating site with new content?

Discussion in 'Black Hat SEO' started by Ranko Jones, Nov 5, 2011.

  1. Ranko Jones

    Ranko Jones BANNED BANNED

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    Can anyone confirm deny this from their findings?

    We have been seeing consistent drops after a cpl of weeks after strong starts on new sites and thinking this might be the issue.
     
  2. Cnotey

    Cnotey Power Member

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    I can't see how not updating your content would penalize you. I even recall reading something about changes in boilerplate material being bad for your site. From what I've read, you should only be updating your content if other people in your niche are doing the same.
     
  3. Abstroose

    Abstroose Elite Member

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    My primary white hat site (4 years, PR5, all unique content by native English) dropped from #3 to #11 a couple of weeks ago. Only thing I can put my thumb on is the fact I didn't update it in about 6 months.
     
  4. supahsmooth

    supahsmooth Junior Member

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    Well I suspect there is some sort of penalty for it but I do not have real proof of it. I see my biggest website drop after 2 weeks and when I add 800 words of fresh content i jumps back and even slightly higer.

    Cheers
     
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  5. theadultsplayground

    theadultsplayground BANNED BANNED

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    I'm not sure I would call it a penalty but yes Google is going t show the "freshest" content first.

    http://searchengineland.com/google-search-algorithm-change-for-freshness-to-impact-35-of-searches-99856
     
  6. tonoman

    tonoman Newbie

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    I'm sorry guys, but it's true. For lots of searches, fresher content is what's going to matter due to new changes in the G algorithm.
    Read more here: http://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html
     
  7. jb2008

    jb2008 Senior Member

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    I've noticed this too. I mean f*cking hell, as if panda wasn't enough. So you create a quality site, only to get outranked by a newer lesser quality page because it's slightly 'fresher'? I can understand certain searches for example football results or similar but for 35% of all queries? It's unfeasible to update a page which already has all the necessary information on it, we would just be bullshitting.
     
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  8. sean14592

    sean14592 Newbie

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    I've always been a strong believer that Google do peanalize you for not updating your websites content, I once owned a website at no2, within a month of not updating it had dropped off the first page.
     
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  9. GiftGuru

    GiftGuru Supreme Member

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    If you have quality AND freshness you will get rewarded......Big G has thousands of factors all calculated into the algorithm....

    They are just making it harder to pass through CRAP on the internet. It's a good thing
     
  10. Cnotey

    Cnotey Power Member

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    Well, speaking from experience. I have a website that has been #1 for two years, and I haven't updated content once. But it's a professional service website. Like I said, I think it depends on what niche you are in.

    Even this helps with my case, direct quote form the linked article above.

    "Different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers."
     
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  11. SuperLinks

    SuperLinks Elite Member

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    I really wonder if this is for ALL niches though. According to what I've read the rollout really only affects keywords that must have recent posts versus older posts.

    For example, Top Chef, Football searches, etc. Things that have a LOT of updates going on at that moment. Obviously freshness is key here.

    Now, if you have a website about the Gettysburg address your keywords and website won't be affected by this rollout since the overall volume of searches generally stays the same and that query doesn't really need "freshness"

    What is being affected though are real-time keywords, and likely "triggered" by massive searches at the same time. At which point Google then utilizes RSS feeds to produce those "freshness" results. To me it's basically a refreshed real-time search that Google used to have for results.

    Here are some ways to check for freshness:
    • Monitor Google's trends, Twitter trends, etc for your site IF it deals with popular, real time search queries. Such as sports, celebrities, movies, television, etc.
    • Setup Google alerts to monitor, again, pay close attention to Google trends
     
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  12. vitosss

    vitosss Junior Member

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    My website droped from rank 8 to 22 :(
     
  13. jbsales

    jbsales Registered Member

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    Yes I myself have noticed this going on with a lot of my sites. Site that were ranking #1 for their keyword drop to #11. This site is over 2 years old, but i haven't updated it in over 9 months.

    I've added some fresh content and added more backlinks. This should bring them right back up.
     
  14. keytenx

    keytenx Supreme Member

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    it is not a penalty i think. it is merely due to their latest update which gives more priority to those fresh contents. thus making those "idle" sites dropped their rankings.
     
  15. dtang4

    dtang4 Regular Member

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    Could it be your competition has upped their SEO?

    I have a site that I hadn't updated for 3+ months (quite possibly much longer), but it contains to gain more and more traffic from Google... so I don't think you (typically) will be punished for lack of new content.
     
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  16. xxf8xx

    xxf8xx Supreme Member

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    Time for operation get rid of MNS sites and build on my authority site!
     
  17. oktxc

    oktxc Newbie

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    Agreed. Not so much a penalty, but "fresher" sites, all other things being equal, are moving up. And it does depend somewhat on the niche as well it seems.
     
  18. graceworld

    graceworld Newbie

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    I guess Google is trying to make sure the users get the up-to-date information.
     
  19. webmast

    webmast Regular Member

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    I have websites ranking N1 and not being updated since ages. In this case I think it has to do with backlinking - if you build backlinks constantly you don't have to worry updating your site. The niche doesn't require up-to-day information.
     
  20. xboxps3wow

    xboxps3wow Power Member

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    if your competition is adding more current content, they will outrank you because of that.