1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

G Local Update "Pigeon" Targets Local SERPS = Massive Flux, 7 packs dropping out....

Discussion in 'Black Hat SEO' started by BreaknBrix, Jul 25, 2014.

  1. BreaknBrix

    BreaknBrix Power Member

    Joined:
    Mar 25, 2014
    Messages:
    751
    Likes Received:
    4,189
    Location:
    NE US
    http://searchengineland.com/google-makes-significant-changes-local-search-ranking-algorithm-197778

    Literally 2-3 days I posted how I was KILLING IT on G local by grabbing dozens of top 3 spots and brokering all the leads for commissions.

    I've been doing this for almost 3 years now but these last 6 months I hit an all time peak.

    And literally 2-3 days ago I broke a record of 24 calls in 1 day.

    Then guess what?

    Google >>>REMOVED<<< the 7 pack today for 9 out of 11 niches that I'm targeting. I don't mean it removed MY listings, I mean it removed the ENTIRE 7
    pack for roughly 120/150 keywords I'm targeting.


    I also wrote how I had "mostly stopped" doing SEO these past 6 months (for my local sites) because 7 packs had slowly became more and more prominent for more
    and more keywords.

    Then 1 day Google just REMOVES nearly all of them?

    I have to admit, but I am flustered as fuck about this. This is 1 of the biggest hits I've ever taken in my life.

    I really need to hear from local marketers..... what are you guys thinking? Is it time to start doing SEO again and target organic instead of local? Is it too early to tell?
    If you read the comments on Search Engine Land you can see a lot of people talking about how the 7 pack has just vanished and been replaced with shitty organic listings.

    Do you guys think this will be permanent? From what I'm seeing right now it looks like local marketing just changed from the 7 pack, reviews and citations back to ranking organically with backlinks.

    -BB
     
  2. Laubster

    Laubster Senior Member Premium Member

    Joined:
    May 21, 2013
    Messages:
    1,008
    Likes Received:
    377
    Occupation:
    Self employed
    Location:
    I Travel A Lot
    Home Page:
    I work with plastic surgeons and am still seeing the 7 pack. Also used to work in garage door repair and am seeing it there too. What niches you in?
     
    • Thanks Thanks x 1
  3. bigballin6161

    bigballin6161 Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 16, 2011
    Messages:
    1,084
    Likes Received:
    420
    I have seen this in my niche which is great news...I was only doing organic on mine as I dont like being in the 7 pack. We will see how long this stays though because it has been bouncing back and forth with the 7 pack. My mistake actually what has changed is that there is now 3 organics above the 7 pack which before the 7 pack was right on top.
     
    • Thanks Thanks x 1
  4. anderson313

    anderson313 Newbie

    Joined:
    Oct 15, 2010
    Messages:
    43
    Likes Received:
    9
    I have 250+ sites in the maps, so I am watching this *very* closely.

    I think the only ones I see that are gone completely are real estate and dui attorneys.

    My advice to you is...for a day or so go and try your best to get away from it. I tend to get stressed when these updates happen, but assuming you haven't gone overboard with SEO I think you will be okay.

    Questions:

    Are these lead gen sites, per say, to where they are a fake address or whatever?

    I think you will be able to rank organically just fine...because in these niches if there are no maps/7 pack/3 pack/whatever google calls it this month then consumers will be fine seeing that...and I am sure you can continue to out rank the local people there. I just hope google doesn't favor companies with huge budgets. That wouldn't make sense for them to do because those companies can afford adwords easier than the small guys.
     
    • Thanks Thanks x 1
  5. Andrew Scherer

    Andrew Scherer Jr. VIP Jr. VIP Premium Member

    Joined:
    Oct 10, 2009
    Messages:
    1,092
    Likes Received:
    452
    Location:
    Mazatlan, Mexico
    I'm surprised you haven't seen this before considering how long you've been doing it.

    It won't be permanent, expect the 7 packs to come back in a couple weeks.
     
    • Thanks Thanks x 2
  6. Laubster

    Laubster Senior Member Premium Member

    Joined:
    May 21, 2013
    Messages:
    1,008
    Likes Received:
    377
    Occupation:
    Self employed
    Location:
    I Travel A Lot
    Home Page:
    Yeah the 7 packs can't be "gone." And don't forget those listings appear front and center on mobile too, and local is only going to keep getting bigger and bigger on mobile.
     
    • Thanks Thanks x 2
  7. BreaknBrix

    BreaknBrix Power Member

    Joined:
    Mar 25, 2014
    Messages:
    751
    Likes Received:
    4,189
    Location:
    NE US
    250 sites!!! Gzus christ dude I'd have a stroke if I had to track that many sites. :)

    My sites ARE lead gen sites except they all look like real businesses (I licensed & insured 1 business then wrote in the terms of my other sites "so and so is an affiliate of xxx LLC"). My smallest site is 74 pages my biggest site is 430 pages. So they're a pretty decent size. They're all registered under real addresses (3 from my family 1 a friend) too.

    As far as niches go they are all home improvement niches. Like waterpoofing, mold, asbestos, fire and flood restoration, foundation repair, basement remodeling, etc etc.

    What is bugging me out is 80% of all the keywords in these niches displayed either a 3 pack or a 7 pack. Earlier today I manually checked about 50 different keywords in icognito and did not see as much as >>1<< G local listing. I regularly see these listings rotate in and out but I have NEVER seen ALL of them just disappear.



    I really hope you're right man.

    Like I said, I've seen 7 packs rotate in and out. But a smaller segment of my keywords I have NEVER seen them just vanish like this. They might drop / rise a position here and there but most of the time they stayed in the top 3 of G local.

    I also work directly with a broker and this is the 1st time he's woke me up at the crack of dawn screaming about how the sky is falling and he think's he's gonna lose his home. What made it worse is we had our most profitable day ever just 3 days ago. So we were both fired up as hell then this shit happens.

    I'll just have to wait it out and keep my fingers crossed. -_-

    -BB
     
    Last edited: Jul 26, 2014
  8. aka sam

    aka sam Jr. VIP Jr. VIP Premium Member

    Joined:
    Sep 15, 2011
    Messages:
    3,808
    Likes Received:
    894
    Gender:
    Male
    Occupation:
    Internet Marketer
    Location:
    Black Hat World
    Home Page:
    its really awful to know that you are not seeing those 7 packs for 250 sites. I am in India ( as far as I understand the update has been rolled out in USA as of now, so it might not make sense to you) and I am perfectly seeing those 7 packs for my local clients..
     
  9. geezer466

    geezer466 Regular Member

    Joined:
    May 5, 2009
    Messages:
    307
    Likes Received:
    59
    Am in UK and saw a lot of 'turmoil' with 7 packs start about a Month 5 weeks ago. I had a few No 1 spots and at least an entry in pretty much each kw I target. A few boxes dropped completely and there was a bit of flux around the others. On some I lost 1 spots to 3 or 4 on others I went lower and on a at least 1 I was removed completely (from the 1 spot) and rewarded with the 1 organic spot which sadly is now below the 7 pack. I was quite a bit concerned (as you do) that this would affect traffic quite a bit. Amazingly though impressions (in WMT) have stayed around the same but overall traffic has increased. Going on the boxes I saw drop off I was convinced traffic would suffer.

    Who knows maybe the G is getting better at deliver quality results?

    I only 'observe' the UK local listings and then only in my own niche (travel and hospitality). I think these changes we now seeing in the US were rolled out in the UK 4 - 5 weeks ago. Maybe as a testing ground?

    Anyone else conclude this in the UK?
     
  10. travanx

    travanx Regular Member

    Joined:
    Feb 6, 2012
    Messages:
    354
    Likes Received:
    76
    Home Page:
    In the Los Angeles area and this wiped out the keyword or City plus keyword for listings. One of the latest updates took off all the business sites from the first page under that map. So it was basically schools or job postings with real businesses in the map. Now its just schools and job postings. And I just did another search for the main keyword and the map is there. City plus keyword no map.

    I know keyword research shows job postings are what is being searched most of the time. But how else is a potential client going to find a business?
     
  11. randybishop

    randybishop Senior Member

    Joined:
    Aug 23, 2013
    Messages:
    965
    Likes Received:
    348
    Occupation:
    Keyboard Monkey
    Location:
    In the Interwebs
    I am seeing the 7-pack same as usual if I set my location, just organic if I don't set location.
    It is probably a temporary thing, don't freak out just yet. ;)

    P.S. I don't understand why more treads are are about local and mobile, I agree with Laubster...mobile and local share are getting bigger by the day.
     
  12. geezer466

    geezer466 Regular Member

    Joined:
    May 5, 2009
    Messages:
    307
    Likes Received:
    59
    Google has 90+% of the mobile market. It is not going to endanger that by providing a directory site with a list of say employment agencies in a given city when it can provide a list of 7 sites which will deliver exactly what the user is looking for.

    This is all about minimizing the number of clicks to give the user what he wants not increasing them by making them search through directory sites. Brand weighs heavily in the algo now and it is difficult for independent operators to get to page 1 organic. Local is often the only exposure they get.

    And that's before we get into the anti competition stuff in which Governments watch google very closely, given it's overwhelming market share. Some would say monopoly share.
     
  13. BreaknBrix

    BreaknBrix Power Member

    Joined:
    Mar 25, 2014
    Messages:
    751
    Likes Received:
    4,189
    Location:
    NE US
    Thanks guys,

    The bottomline and way I see it right now is 90% of my keywords are still gone. And I do not honestly see them coming back.

    I am in niches like mold remediation, asbestos removal, waterproofing, foundation repair and a bunch others. Like I was ranking #1 for "mold remediation nj", "mold removal nj" and a bunch of other related keywords in G local.

    For ALL of these niches most keywords are no longer displaying the 7 pack. SERPFOX rankings are still down -1400 positions.

    I can go back to ranking organically but it may be time to stop relying on Google for traffic. Because I was ranking organically a year ago (same thing in the top 3) until Google replaced all my organic listings with 7 packs and pushed them down to the bottom of page 1. So then I started ranking in G Local and now google removed all those 7 packs and replaced them with organic listings! WHAT fucking sense does that make? Like they show organic listings for 1 year, then G local, then back to organic listings? I can not keep going back and forth between SEO and G local or even doing both because I'm straight out sick and tired of all these bs updates.

    I AM going to work on building and ranking 1 HUGE, aged, local authority site. Just to see what effect a 1000 page, 6 year old domain will have with PBN links. But aside from that I'm gonna start testing out bing and yahoo ppc. Free Google traffic is great and I made a lot of money thanks to it but it's simply not worth this level of stress.

    -BB
     
  14. jxiong2012

    jxiong2012 Regular Member

    Joined:
    Sep 18, 2013
    Messages:
    241
    Likes Received:
    32
    Hi,

    I recently started Local SEO for one of my real estate agent friends. I've built around 150 citations using Andrew Scherer's service and added a few PBN links (own PBN, from Godaddy Auctions). It never hit the 7 pack , because the main office was on the 7pack. Now that the 7 pack has disappeared, he is ranking organically at rank 5-6. Only 2-3 PBN links, so majority of links are citations so I think this update is just temporary
     
  15. anderson313

    anderson313 Newbie

    Joined:
    Oct 15, 2010
    Messages:
    43
    Likes Received:
    9
    Fyi, google.ca you can search that to see the old results. Just thought I'd share.
     
  16. djleon111

    djleon111 Newbie

    Joined:
    Jan 25, 2013
    Messages:
    15
    Likes Received:
    0
    HELLO YO'ALL !

    what would you guys recommend if i starting from scratch right now . im in the local services ( Locksmith) ( its actually my company\service) that i provide i live in Houston,TEXAS and i want to start small mainly in my zip code and deroundings ...what would you guys recommend me to avoid from the beginning?
     
  17. BreaknBrix

    BreaknBrix Power Member

    Joined:
    Mar 25, 2014
    Messages:
    751
    Likes Received:
    4,189
    Location:
    NE US
    Hey man,

    I also own a brick & mortar with my brother and do lead generation for 3 other clients.

    As far as what to "avoid", that's just a matter of preference. What some marketers avoid other marketers are able to capitalize on (based on experience). I would personally recommend that you stay away from PPC, Valpak, Yellow Pages, Home Advisor... but I know there are marketer who can get an ROI from these places. It took me about a year just to build a reputation online (reviews) for PPC to convert. Even when it did convert the ROI never impressed me & I'm still not a fan of it.

    I consider myself somewhat of a "cheapass guerilla marketer". I'm not saying my method is best it's just what works for me.

    That method is to focus on all the cheap, low hanging fruit, and pounce on it arbitrage style. That means pouncing local directories, geo-targeted YT videos, geo-targeted facebook pages, geo-targeted pages on my site, ranking all parasite pages with GSA, nonstop reviews, spamming craigslist, map spamming, pbn links to my sites for more competitive keywords, spamming facebook groups, boosting facebook posts, spamming backpage, spam spam spam everywhere I can.

    If you're new to marketing, there's no quick way to success. Well, there is if you start out hungry like I was. Like when I started I had no idea what I was doing so I just kept making youtube videos (dozens every week) targeting every town in my state then spamming them with GSA. Then they'd rank in the top 3 of Google and that's when I realized how profitable passive traffic is. Once you tap on an untapped source the traffic can flow in for years which = massive ROI. After spam-ranking about 100 geotargeted YT videos I invested profits back into my sites, built them out huge with lots of geo-targeted pages, started ranking them, ranking my home page, getting listed everywhere, getting reviews yada yada.

    It's a lot of work. If I had to guess it took me around 300-400 hours of focused effort just to build 1 full marketing funnel for my first site. And I tried to outsource as little as possible. A lot of people say "outsource outsource outsource" but outsourcing is for pro's who know exactly where there money is going. I do outsource a lot now but when starting out you will have NO IDEA what you're paying for and thus you will lose a lot of $$$.

    If you're serious about your business I suggest you read nonstop everything you can about local seo & marketing. Both on blackhatworld and warriorforum. Fill your brain up with every method you can find. Then after a few weeks stop reading and get to work. If you work your ass off you can build nice, passive funnels that consistently generate traffic and keep your phone ringing. :)

    -BB
     
    • Thanks Thanks x 3
  18. bizhack3r

    bizhack3r Registered Member

    Joined:
    Jun 22, 2011
    Messages:
    83
    Likes Received:
    7
    Location:
    Los Angeles
    Good thing I didn't lose many listings to this update but I have noticed that the new listings I am verifying are being shown on old Google maps and not the new ones. This is because the data centers are being transferred over slowly. Also to let you guys know , Pigeon only applies to the new Google Maps interface and not the new one. Hopefully G gets their stuff together soon. Trust me this update is hurting thousands of businesses in the US, only difference is they don't know the source of their slow season.