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Fyre Festival called a ‘get-rich-quick scam’ in $100 million suit

Discussion in 'BlackHat Lounge' started by Asif WILSON Khan, May 2, 2017.

  1. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    Fyre Festival co-founders Ja Rule and Billy McFarland have been hit with a $100 million lawsuit that calls the debacle a “get-rich-quick scam from the very beginning,” court papers claim.

    The disastrous Bahamas extravaganza lacked adequate food, water, shelter and medical care, creating a “dangerous and panicked situation among attendees” — who plunked down between $1,200 and $100,000 for tickets, according to the class-action suit filed Sunday in California federal court.

    “Festival-goers survived on bare rations, little more than bread and a slice of cheese, and tried to escape the elements in the only shelters provided by defendants: small clusters of ‘FEMA tents,’ exposed on a sand bar, that were soaked and battered by wind rain,” the suit says, comparing the failed festival to “The Hunger Games” or “Lord of the Flies” as opposed to celeb-studded Coachella.

    A source said on Monday that McFarland and the Queens-born Ja Rule, a k a Jeffrey Atkins, still owe hundreds of thousands of dollars — including customs fees for exporting items, like the staging, back to the US — and has not paid most vendors for their services.

    “There are mammoth bills,” the source said. “Hundreds of thousands of bills, from everyone who was running the charter flights to the laborers and security.”

    Despite knowing they were “dangerous under-equipped” and that the festival “posed a serious danger,” McFarland and Rule, whose real name is Jeffrey Atkins, allegedly still continued to promote the event and sell tickets — even billing it as being held on a private island once owned by drug kingpin Pablo Escobar, the suit claims.

    “The island isn’t private, as there is a Sandals resort down the road, and Pablo Escobar never owned the island,” the complaint says.

    The suit also accuses McFarland and Rule of personally reaching out to A-listers in advance — Kendall Jenner, Emily Ratajkowski and Bella Hadid were among the promoters — to warn them not to attend.

    Fyre Festival was only canceled on the morning of the first day “after thousands of attendees had already arrived and were stranded, without food, water, or shelter,” the suit says.

    Instead of “world-class cuisine” promised, attendees allegedly received sad-looking cheese sandwiches and side salads packed in Styrofoam boxes, according to photos depicted in the lawsuit. Luxury villas were replaced with shoddy “FEMA tents” and festival staff were MIA.

    Participants were also largely without cash to get around the island because the festival was promoted as a “cashless” event that allowed funds to be loaded onto wristbands instead.

    The lawsuit was filed by Mark Geragos on behalf of plaintiff Daniel Jung, of Los Angeles, who bought a ticket package and airfare for $2,000.

    Geragos’ former clients include Michael Jackson, Chris Brown and Winona Ryder.

    The suit seeks damages in excess of $100,000 because plaintiffs’ “damages in being lured to a deserted island and left to fend for themselves — a situation tantamount to false imprisonment — exceed the face value of their ticket packages by many orders of magnitude.”

    In an interview with The Post last Friday, McFarland blamed the chaotic festival conditions on a freak storm — and insisted there was “plenty of food and water” on site.

    “We sent guest pictures of the tents and told them if they weren’t happy we would refund them,” McFarland said.

    Rule tweeted an apology, saying he was “relieved to share that all guest [sic] are safe, and have been sent the form to apply for a refund. Our deepest apologies.”

    The rapper also insisted Fyre Festival was “NOT A SCAM as everyone is reporting.”

    Neither McFarland nor a Fyre rep immediately returned messages seeking comment. A rep for Ja Rule could not be reached.

    Meanwhile, Hadid distanced herself from the scandal.

    “Even though this was not my project what so ever, nor was I informed about the production or process of the festival in any shape or form, I do know that it has always been out of great intent and they truly wanted all of us to have the time of our lives,” the model wrote in a Twitter post. “I feel so sorry and badly because this is something I couldn’t stand by…”


    SOURCE: https://pagesix.com/2017/05/01/fyre-festival-called-a-get-rich-quick-scam-in-100-million-suit/
     
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  2. DEFINE

    DEFINE Regular Member

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    New pictures, new experiences are showing these days and of course, more lawsuits. I'm looking forward to seeing what will happen.
     
  3. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    Sounds like it was organised by Ceosam. Eat like a king.....Cheese Butties.
     
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  4. back2form

    back2form Jr. VIP Jr. VIP

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    FYI, OP hasn't posted any New pictures, Only a 2000+ words article :D
     
  5. Society Girl

    Society Girl Moderator Staff Member Moderator Jr. VIP

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    Saw this. I reckon they knew what they were doing. Charge a bomb, do as cheaply as possible and hope for the best.
     
  6. kontentguy

    kontentguy Regular Member UnGagged Attendee

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    First off, let's give credit for some clever marketing & PR - it seems like they were successful in selling tickets and getting ppl hyped up
     
  7. DEFINE

    DEFINE Regular Member

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    Here is some for you.

    [​IMG]

    [​IMG]


    [​IMG]

    [​IMG]

    [​IMG]
     
  8. Gereral_Zod

    Gereral_Zod Registered Member

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    Apparently they paid one of the Kardashian herd $250K for ONE Instagram post promoting the bloody event!

    Way I see it is, they hemorrhaged all their cash into marketing and promotion, had nothing left to finance the actual event, too late to cancel the party.

    I wonder which events management company they used?
     
  9. HoNeYBiRD

    HoNeYBiRD Jr. VIP Jr. VIP

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  10. kontentguy

    kontentguy Regular Member UnGagged Attendee

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    i dont believe they paid 250k for 1 post!! maybe for her and all the other instagram models combined

    they say there is no such thing as bad pr
    and whos to say thats wrong even here
    if they make another fyre festival next yr - as of now we'll all be aware of it at least :)
     
  11. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    Follow up on Campaign regarding Influencer Marketing http://www.campaignlive.com/article/influencer-marketing-created-disaster-bahamas/1433042

    How influencer marketing created a disaster in the Bahamas
    Read more at http://www.campaignlive.com/article...-disaster-bahamas/1433042#emd24zGqfKmkHcSD.99

    The Fyre Festival was billed as a luxury Coachella, but famous Instagrammers ended up promoting a nightmare event, writes the president of Pure Growth Consulting.
    Read more at http://www.campaignlive.com/article...-disaster-bahamas/1433042#emd24zGqfKmkHcSD.99

    The Fyre Festival was billed as the "new Coachella." Set on the island of Exuma in the Bahamas, the music event, scheduled to feature performances from artists such as Blink 182, Disclosure, Migos and Ja Rule, was promised to be a luxury affair. That fantasy instantly evaporated as attendees shared images of emergency tents, piles of garbage, inedible food and roaming feral dogs. As more and more information about the poor conditions were shared, the question everyone was asking was, how did this happen? And, in addition to the organizers, are the celebrity influencers such as Kendall Jenner, Bella Hadid and Emily Ratajkowski also to blame?

    Influencer marketing was the primary tool used by promoters to sell the event to the public and it led fans to not only a disappointing experience, but also a dangerous one. The organizers' pitch deck revealed that the partners, Billy McFarland, the 26-year-old co-founder and CEO of Magnises, an on-demand luxury concierge service based in New York, and rap singer Ja Rule, used approximately 400 influencers, cringingly labeled as the "The Fyre Squad" to market the event. Instagram powerhouses were paid in hard cash and perks to reach their millions of followers. Vice estimated they likely paid Jenner nearly $250,000 for one post and $20,000 or more to other influencers.

    McFarland and Ja Rule will be fielding law suits for years, but what about the influencers? What's their responsibility, if at all, to their followers? The Federal Trade Commission, which in part regulates advertising to protect and educate consumers, is increasingly cracking down on influencer marketing, hitting marketers with fines for misleading advertising, but influencers are also required to disclose their participation and, in the case of Frye, many did not. They not only failed to make their advertising association clear and sold a fatally flawed event to their fans, but many didn't even acknowledge the debacle. As more information about the festival came out, several influencers quickly deleted their previous posts tied to the event and many failed to even issue an apology, like Hadid sort of did, for their involvement.

    The Frye Festival is an extreme, worst-case scenario highlighting all that can go wrong with influencer marketing. Besides taking the obvious step to vet the legitimacy of any event or product they were promoting, influencers could have done a better job at controlling the damage once it was done. Influencers, and the brands that hire them, have to be transparent or will pay with their reputations and their wallets. They need to take responsibility for the weight of their personal brands and the impact their influence can have on their followers. It could easily help everyone avoid disaster.
    Read more at http://www.campaignlive.com/article...-disaster-bahamas/1433042#emd24zGqfKmkHcSD.99

    Source: http://www.campaignlive.com/article/influencer-marketing-created-disaster-bahamas/1433042
     
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  12. yuuzokun

    yuuzokun Jr. VIP Jr. VIP

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    served by the one and only Jennifer .