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Funny how things turn out... When you're always "pitching" ... a cool little story.

Discussion in 'Offline Marketing' started by wasted, Aug 27, 2012.

  1. wasted

    wasted Jr. Executive VIP

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    Hey Guys,

    When you run your own business it is not a 9-5 gig, regardless of the freedom you may create for yourself you should always being looking out for that opportunity or place to deploy your pitch. Over the years I've realized that I've gotten quite good at slowly deploying a pitch during well... pretty much anything.

    Example...

    I was at a dinner party, and at this dinner party i was talking with two guys that were friends of my Wifes. The normal small talk came about, where one told me they work for a new startup software company. Obviously the words startup lit up my opportunity meter and I started to talk a lot about his software company. I learned about their business, learned what type of products they have, and learned that they understand software engineering and their website operates as a SAAS and my services as a web developer were not needed, however, where they lack is in marketing.

    This conversation led to sharing business cards, and eventually to learning the names of the "decision makers" at this company.

    I followed up and got myself a meeting with the decision maker. We talked about marketing their new online software. I explained to him how we could educate his demographic and market to them with a greater ROI. I explained to him the difference between their traditional marketing approach versus a direct marketing approach. Showed him statistics of 30% conversion compared to television ads, and showed him the potential in scalability.

    I felt like I was talking to a wall, he showed little attention to my ideas, I felt the meeting went horrible.

    On my way out, the original friend stopped me and gave me a piece of paper with a 'web idea' on it, told me he wanted me to build his website. It's funny how things work out, but the follow up, persistence, and I guess overall integrity of the situation sold this guy on his creation.

    I followed up with a 5 figure proposal for a contract that included development of both web & mobile, and we signed last week.

    I never heard back from the other company,
     
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  2. QualityContentWriter

    QualityContentWriter Junior Member

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    That's great! Proof that opportunity is always around the corner, and usually not the one you're looking at. Also, smart point on always pitching- being ready anytime, any where. A few years ago I went to this seminar where they gave free dinner and a free MP3 player to guests who'd sit through an hour long pitch, trying to sell "web business opportunities".

    To be honest, I was just there for the dinner and MP3 player, but I (discreetly) passed my card out to many of the other attendants who did purchase the "program" and let them know I could help with understanding SEO and internet marketing to get a better head start on their new venture. 15 out of 20 call backs on that one, who would have thought?!
     
  3. silentthunder

    silentthunder Jr. VIP Jr. VIP Premium Member

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    Nice story. Five figure deal ain't nothing to laugh at. Do you source it out?

    Offline is a goldmine and when you're constantly pitching the money may not always come from the direction you expected but it comes because its a numbers game.
     
  4. wasted

    wasted Jr. Executive VIP

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    Yes and No. I have a couple in-house people and about 5 people overseas, who do a mix of marketing, design, and programming. Took me a while to find that team for those that are wondering.

    In the beginning I sourced my business as well, not always with pleasurable experiences.
     
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  5. radiant13

    radiant13 Power Member

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    This strategy can also be considered as networking. You actually have to go out there and meet people and bs with them, I mean talk with them, works at venues such as chamber of commerce meet ups, etc. It's like you're advertising yourself for free but it doesn't come across as such. I can be pumping gas at the gas station and I'll ask the plumber at the next pump how's business, blah blah, get his card and follow up with a phone call. That's a warm lead you're calling not a cold one. A little brainstorming will get you more of these opportunities. Won't work for those who just want to sit in front of the puter all the time and can't get social face to face. It's called offline for a reason.
    Thanks op, for a good share.
     
  6. daserpent

    daserpent Power Member

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    I true business man never stops working :)
     
  7. Seminole

    Seminole Junior Member

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    "Every day I'm hustlin'."
     
  8. 2live4tv

    2live4tv Junior Member

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    Good story very motivating.
     
  9. r4ys--

    r4ys-- Junior Member

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    your business card = always have it with you
     
  10. SEOnetic

    SEOnetic Senior Member

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    Damn thats nice. I tried offline in my place. But online marketing is not yet the rage in here and they are all disinterested. Hope to get some clients in the future too.