It seems like there is some heated dissension in the g00gal camp concerning the Google +1 thingy. Apparently Steve Yegge, a renown GOOG engineer had enough of the nonsense and decided to speak his mind... but only to his +1 circle of colleagues. As it turns out, he ended up inadvertently sharing his rant with the entire friggin Internet. His post is almost 5000 words so I'm only including an excerpt. This dude blows the lid off of +1 and consequently, he wins the BHW honorary member of the month. You have got to read this; especially if you are investing heavily in +1. It's guaranteed that Yegge is not the only one at g00gal furiously disliking +1. You can read the entire rant here unless GOOG has pulled it down: https://plus.google.com/112678702228711889851/posts/eVeouesvaVX I said this in another thread that I started; g00gal is attempting to force +1 down the throats of those who use the Internet and after the hype dies down I expect +1 to die with it. JMHO. For all of you who are in madly in love with g00gal no matter what they do or say, this is for you; just get the GOOG tattoo!!!! LOL!