FTC Demands Search Engines Separate Paid Advertisements From Search Results

Discussion in 'Black Hat SEO' started by FinalBoss, Jun 28, 2013.

  1. FinalBoss

    FinalBoss Registered Member

    Oct 6, 2012
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    Has anyone seen this?

    FTC Consumer Protection Staff Updates Agency's Guidance to Search Engine Industry on the Need to Distinguish Between Advertisements and Search Results

    In an ongoing effort to ensure that its guidance for online advertisers stays current with changes in digital media, the Federal Trade Commission?s consumer protection staff sent letters to search engine companies to update guidance published in 2002 on distinguishing paid search results and other forms of advertising from natural search results. The letters note that in recent years, paid search results have become less distinguishable as advertising, and the FTC is urging the search industry to make sure the distinction is clear.