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From ZERO To $50,000 a Year in Passive Income Selling Books

Discussion in 'My Journey Discussions' started by NicolasWildt, Jan 28, 2019.

  1. NicolasWildt

    NicolasWildt Jr. VIP Jr. VIP

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    Hi everyone,
    it's been almost a year since I last published a post at this wonderful forum. It's time to come back and give back and hopefuly inspire some of the new guys here.

    This journey is all about my new business idea which I've been working at for more than a year now. My goal is to go from ZERO to $50,000 a year in passive income selling books.

    Truth is I am not a newbie and I am pretty successful at what I do. Currently I work as a fulltime marketer making very nice and comfortable living. Being able to work from anywhere and travel the world is one of my greatest accomplishments I'm really proud of. However, the reason behind this journey is pretty simple. I still trade my time for money. And that's something I've been doing for all the past years and I just don't want to do it anymore.

    I want to create a product which will make money on its own.
    In this case books.

    Why books? Because books are a great way to make passive income. You write them once, then go on selling forever as long as there's enough potential customers out there. And first and foremost... I love writing. It's my life dream and when you do something you love everything's just much easier.

    What I've Already Done
    Picked a niche. Built a website. Created a Facebook and Instagram page. Started writing.
    I've been promoting my content for 7 months already and acquired pretty decent following.

    Current Numbers
    Facebook - 26 830 fans
    Instagram - 2 103 followers
    Email list - 586 subscribers


    Earnings
    Haven't started monetizing it yet.
    Now I am about to release my first book.

    What You Can Expect from This Journey

    I'll explain what, how and why I do what I do in order to achieve my goal. Along the way I might talk about the methods and techniques I've learned in the last years. Although I still haven't released the book and made any money, the following and other numbers are pretty cool. I believe in my vision and hopefuly will reach the end goal as soon as possible. It will take some time, though.

    I am not sure how often I'll update this journey but I'll try at least once a week.

    Next post in this journey will explain how I've gathered almost 30 000 niche-relevant and targeted followers and how you can do it too. I'll also tell you why I did NOT monetize it sooner on purpose.

    Background Story

    I've been a member of BHW for almost 7 years now and I have to say that it absolutely changed my life. I was a school student back then in 2012 with no skills and no experience. Thanks to BHW I learned SEO and internet marketing and made some serious money which made me able to quit college. That was when my journey really started. I've met hundreds of very interesting and successful people. Travelled the world. Founded my own company. Made a lot of money and then I fuc*ed up everything and lost a lot of money and confidence because I was young and idiot. Then I became successful again although it was not easy. I won't go to fully tell the story as you can read it in my old thread from 2018 here.

    The Message of this Journey
    There's a tremendous amount of things I've learned in the last 7 years. One of the most important is this - you can achieve whatever the **** you want. Does not matter if you live in US, Europe, Africa or Antarctica. As long as you have the INTERNET and willingness to put in the work and time and you're ready to learn from mistakes... you've already won.

    If you're just starting out, you might feel overhelmed and confused because there's a lot of methods and threads out there. You might feel even a little bit lost because you don't know what is the first thing you should do. I know that because many years ago I was in the very same position I want to say that it's okay. You will try things. You will fail several times. You might even fail many times. If you're ready to fail again and again, you'll eventually become successful. Trust me.

    And I will try as much as I can to share with you some valuable knowledge so you don't have to find it on your own. I just love BHW and its community and you all gave me so much. I want to give back and therefore I will share also my biggest mistakes and fails because they're sometimes even more important than the successes.

    It's easy to succeed. What's difficult, is to come back once you fail.

    Have a great day you all!
     
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  2. thescrrr

    thescrrr Jr. VIP Jr. VIP

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    Sound like a great plan! What kind of genre do you write?
     
  3. sisusisu

    sisusisu Registered Member

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    Looking forward for the book and wish you all the best.
     
  4. NicolasWildt

    NicolasWildt Jr. VIP Jr. VIP

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    I'm in the "Relationships" niche. It's evergreen. Pretty easy to get lot of followers. I'll discuss it more in depth in following posts. Thanks for the question

    Thanks
     
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  5. Guntoro

    Guntoro Junior Member

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    You must try fb ads for targeting customer based on interest. It's very tasty. Get traffic to your Instagram account
     
  6. Tagerinsta

    Tagerinsta Junior Member

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    You inspired me to become digital nomad like you, i like about internet marketing and working online it's make better person and teach you a lot about life and success, kindly can you tell us more about how do you find clients to your marketing freelancing business, also what kind of service you provide .. ?
     
  7. Seven4

    Seven4 Jr. VIP Jr. VIP

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    Hello OP! What a great journey you have here. Looking forward to reading more.
     
  8. milluki zolydck

    milluki zolydck Registered Member

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    wow these are truly inspiring words to live by... been struggling also to make ends meet but as i can see here in BHW there are plenty of ways that you could earn and post like this motivates me a lot... i been wanting to be a digital nomad and theres no place like BHW to start learning.. i will follow your journey Goodluck...
     
  9. NicolasWildt

    NicolasWildt Jr. VIP Jr. VIP

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    UPDATE 1/30/2019

    Current Numbers
    Facebook - 27 050 fans (+ 220)
    Instagram - 2 235 followers (+ 132)
    Email list - 744 subscribers (+ 158)


    I've started to be more active on Instagram. I'm sorry I didn't pay much attention to it before because the organic reach there is great when compared to Facebook. If there's something I'd do differently a year ago I'd focus mostly on gaining followers on IG. Facebook still works, no doubt about it. Just the distribution of your content is very bad there in you case you don't want to spend money in advertising.

    I also want to focus more on my email list now. As I am about to release my book in following 2-3 months, the email list will be a key factor in success of the book launch. So I've started collecting email addresses more than ever before now. It would be nice to have few thousand email subscribers once the book is released.


    MY PRELAUNCH STRATEGY

    As you may know from the first post, I've been publishing content and gaining followers for almost a year now without monetization. Why? Well, there's one big difference between a hugely successful product launches and the others. It's the relationship between the brand and its customers. Between you, an entrepreneur, and your customers. We could also say between you, an author, and your readers. It's the same thing. The same principle.

    First, I had to form a relationship. Now I have pretty loyal following and I can start monetizing.

    One of the biggest mistakes noobs do all the time is that they're trying to succeed too fast. They're not patient. They want to make money as soon as possible and therefore they ruin their relationship with the users and audience. I used to have this approach too of course. We all do it in the beginning. Eventually everybody finds out that these get-rich-quick methods never work. And if they do, they dont last.

    However, I don't want to say you have to wait for a year. Of course not. You can sell a product and build relationships at the same time. I did it in a different way because writing a book takes a lot of time. And I didnt know what my audience likes to read. I had to discover it first. I also didn't have that much free time because I've been working a lot and this book thing is still just a side-project. (Hopefully not for long.)

    HOW I GAIN LOYAL FOLLOWERS

    There are many ways to gain followers of course. I like a very simple one. It consists of these steps:

    1. Create a short content and publish it for free on social media.
    (Think of 100-150 words long articles, excerpts and/or quotes.)
    2. Publish it as often as possible. I do it daily.
    3. Promote your content.
    (I use free methods as well as paid advertising but you don't need money to make it happen.)
    4. Analyze reactions to your content.
    5. Find the type of content which results in many reactions (likes/comments/shares).
    6. Try to repeat that type of content.
    7. Try to respond to your readers in the comments.
    8. Keep doing these steps again and again.
    9. Watch your numbers grow!

    No magic formula. Very easy. The only difficult thing is to actually do it. Every single day. But hey, it takes just 20 minutes on average. Everybody can do it.
     
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    Last edited: Jan 30, 2019
  10. mastino

    mastino Regular Member

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    Definitely following you bro, looking forward to your success.
     
  11. 1stargeneral

    1stargeneral Power Member

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    This is very interesting. I am watching this thread alread
     
  12. Top Kek

    Top Kek Newbie

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    Damn. I think with your skillset and the fact that you already made it once, you will succeed easily.
     
  13. NicolasWildt

    NicolasWildt Jr. VIP Jr. VIP

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    Thanks guys. I'll keep you updated!
     
  14. molina joseph

    molina joseph BANNED BANNED

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    really appreciated I will follow your journey Goodluck bro and thanks for giving a lot of knowledge about life and success
     
  15. NicolasWildt

    NicolasWildt Jr. VIP Jr. VIP

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    UPDATE 2/4/2019

    Current Numbers
    Facebook - 27 341 fans (+ 291)
    Instagram - 3 128 followers (+ 893)
    Email list - 913 subscribers (+ 169)


    It's been such a ride lately! I've been adding 3 pieces of content daily and it resulted in quicker gain of followers. Amazing. Almost everyday I get a message from a follower asking if there is a book to buy already. That's a great sign. It should sell well once released. Hopefully...

    I also sent my first newsletter.
    My open rate was 28.3%
    According to my experiences it's not bad.

    The best open rate I've seen in my life was about 45-50%. So my result is not that bad. My friends who use email list in their business as well have usually about 10% so I guess I should be happy for these numbers. Many people think email marketing is dead. I honestly believe email marketing is still alive and working well. Look at all these gurus - Neil Patel, Frank Kern, Brandon Burchard and others. They all use it to this very day. Emails are not as effective as they used to be but they DO still bring value to your business. Some of my friends combine emails with messenger bots and that's a good idea. I might try it in the near future. Let's see.

    P.S. If you're interested in email marketing, I recommend you to read this old but golden thread https://www.blackhatworld.com/seo/making-money-with-email-lists-my-40k-month-strategy.442600/
     
  16. anonymousrat

    anonymousrat Registered Member

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    looking forward to this journey
    wish you luck buddy
     
  17. NicolasWildt

    NicolasWildt Jr. VIP Jr. VIP

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    UPDATE 2/11/2019

    Current Numbers
    Facebook - 27 556 fans (+ 215)
    Instagram - 3 888 followers (+ 760)
    Email list - 1 060 subscribers (+ 147)


    Well, still the same hustle. Daily content. Engaging with my followers, sending a newsletter once a week and so on. I wanted to validate my idea of book to see how big potential it has so I opened a waiting list for people who would like to buy my book after its released. Surprisingly a lot of people signed up for it.

    800 people waiting for the book

    Within just a few days 800 followers (mostly those who opted in my email list) showed an interest in buying my book. I'm really curious to see if all 800 people will actually pay for it once its released. :D We'll see. Anyway the book will be sold for about 15 bucks. 800 buyers means....

    800 x $15 = $12,000

    That would be pretty nice. I honestly hope I'll sell at least 1000 copies this year. That'd be $15,000 and a huge step towards my end goal. Especially as I am currently making zero from my followers. The results will depend heavily on my ability to execute the book launch. I have to make sure I have prepared everything necessary.

    I'm very excited to see where it goes.
    The worst case scenario is that I'll sell 100-200 copies.
    I would be disappointed but it would be a great lesson for sure...

    Hope you all guys have a great Monday!
     
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  18. Wyzgy239

    Wyzgy239 Jr. VIP Jr. VIP

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    Watching your journey and wishing you the best OP.
     
  19. Kuem

    Kuem Power Member

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    Following
     
  20. NicolasWildt

    NicolasWildt Jr. VIP Jr. VIP

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    Just letting you know...
    I've talked to people from the printing company and discussed the book and other things. They made me a great deal. I'll pay only $2 a copy. That means if I wanted to print 1000 copies in total, the expenses would be $2,000. Selling price of my book will be $15 per copy.

    1000 x $15 = $15,000
    - $2,000 in expenses
    = $13,000 in profit
    (potentially)


    That's pretty cool! I did not expect the printing to be this cheap.
    Now imagine if I made also a digital version of the book! I could possibly make even more money.
    However, I want the first book to be available in print only because of exclusivity.
     
    Last edited: Feb 14, 2019