Hi fellow Blackhatters. I am quite new to the IM/SEO scene and I wanted some insight on what could be causing a sudden boom on adword impressions.
I have been working with on an offline brick & mortar company's SEO for the past 6 months. Their daily impressions on adwords for 2 keywords would go anywhere from 20-40 a day during this 6 month period not counting the times we have been click-bombed by the competition (lame - I know) but this week I noticed that impressions would go up by the hundreds within minutes.
Noticing obviously that this was killing our CTR (1000's of impressions and 0 clicks) I deactivated the adds we had running and noticed they were targeting 2 certain keywords. I do not know the nature of these clicks and the keywords are very specific to a small town so I do not understand the reason behind searching thousands of times the same exact keyword on a daily basis. Obviously this is some kind of bot but what are they accomplishing? are they clicking their own adds? are they clicking on their own url on the natural search?
I am greatly baffled by this - Any help on why and how they are accomplishing this is greatly appreciated as this is my customers 80% of income and my only source of income right now....
Thanks in advance!
I have been working with on an offline brick & mortar company's SEO for the past 6 months. Their daily impressions on adwords for 2 keywords would go anywhere from 20-40 a day during this 6 month period not counting the times we have been click-bombed by the competition (lame - I know) but this week I noticed that impressions would go up by the hundreds within minutes.
Noticing obviously that this was killing our CTR (1000's of impressions and 0 clicks) I deactivated the adds we had running and noticed they were targeting 2 certain keywords. I do not know the nature of these clicks and the keywords are very specific to a small town so I do not understand the reason behind searching thousands of times the same exact keyword on a daily basis. Obviously this is some kind of bot but what are they accomplishing? are they clicking their own adds? are they clicking on their own url on the natural search?
I am greatly baffled by this - Any help on why and how they are accomplishing this is greatly appreciated as this is my customers 80% of income and my only source of income right now....
Thanks in advance!