So basically here in Canada, police officers are paid $90k a year Canadian, which is $67k USD, a decent chunk of change considering they pay for all schooling, give an awesome pension, etc. The application process is something like 500 people apply, 100 are interviewed and 12 are hired. Making it to the interview process is more selective than University of Michigan admissions, and he always does. You've got to have everything in line. I told him, why don't you put some positive stuff on your Google search results? My first idea was to go to Fiverr, get a press release written about his community involvement, and then distribute it to 20 press release sites. So when they dig deep into Google with massive 5-word long tails, they'll find positive stuff. On the application process, they ask for your Facebook, Twitter, Instagram, Skype whatever you have, give them your handle. They search you very fluently. Any thoughts?