[FREE GUIDE] How me and my brother earn $600/m as Students - With EXAMPLES.

PrincZ

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that's very well done. thank u for sharing. time for u to scale and hit big!
 

Zwielicht

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Basically, the picture says "Would you recommend us to a friend? Yes/No". When they press "Yes", they will be brought to the customer's Google My Business page to leave a review. When pressing "No", they will go to a form where they can leave their bad experience, which sends the information over to the restaurant. In short, negative feedback is kind of filtered in this process.
This is a great guide, and this part especially goes over a very important aspect in ORM: unhappy customers need a place to be heard, ideally not on your GMB reviews page, so giving them a space for them to provide feedback will reduce the chances of them publicly complaining.

Nice share, @Jeff Vh. :)
 

OduorJCO

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When first reading about the 7878-method, I was intrigued and dying to learn more about this method. So I started reading tons of posts here on BHW that were related to Online Reputation Management.​

I wanted a way into this space, but basically, I don't know anything about SEO, nor do I know how to program.

So after a few creative brainstorming sessions, my brother and I put something together which eventually earns us $600,00/m. :)

FYI, Online Reputation Management at its core is developing a great perception of the business you're working with. Basically, this means, generating a lot of authentic reviews on a consistent basis, while answering those reviews. The niche we went after was restaurants, more specifically, sushi restaurants. Why sushi restaurants? We felt the average sushi restaurant was already trying out different marketing agencies/strategies, it wasn't that hard to convince them to give our service 'a shot' as well.

For this, you'll need 3 things: A website builder (Wordpress, Carrd, Brizy...), A cellphone & a bit of 'sales-courage'.

We will only focus on Review Generation. Apparently, 80% of people that WOULD place a review, don't. This is because they either don't think about leaving one, or the 'hassle' is a bit too much. So let's make it easy for them.

Here's how it goes:​


1) Go to any of these site builders mentioned above, I used Carrd cus it was simply the cheapest. Create a landing page on which the customer of the restaurant will land. Ours looked something like this:

View attachment 188898

Tips and tricks for this section:​

  • Basically, the picture says "Would you recommend us to a friend? Yes/No". When they press "Yes", they will be brought to the customer's Google My Business page to leave a review. When pressing "No", they will go to a form where they can leave their bad experience, which sends the information over to the restaurant. In short, negative feedback is kind of filtered in this process.
  • For these landing pages, I did not buy a domain, so it was simply xxxxx.carrd(dot)co. It took me about 5 minutes to duplicate the landing page, change the logo, button colors, connect it to their inbox etc.
  • If you want, you can have a little signup page before this to capture their email and name. This is handy for email marketing later on, however, you'll see the number of reviews posted dropping.


2) Now that this little funnel is created. We need a way for the end-user to see this page. We did this by combining the online world with the physical world. We used a website like Vistaprint to create businesscard-format designs with QR-codes, which restaurant owners could give their clients. Sometimes they handed them out manually, sometimes they did attach them to delivery backs. Here's an example.

View attachment 188899

Tips and tricks for this section:​

  • The card simply says: "Scan & leave a review."
  • The QR-code is linked to the landing page we created in the first part.
  • This is actual footage of a client we ordered from haha. It was a great feeling! :D

3) Sales + presentation

This is probably the least fun part for many, but it is the most important one. My brother and I only choose 1 day a week to call prospects for a couple of hours and schedule meetings. I don't know our exact closing rate. But obviously, you'll get uninterested people that will decline your offer. As hard as it sucks, we need to move on and dial the next prospect.

To find prospects we simply went to google, typed in 'restaurants nearby', called them one by one, and wrote down which ones we called. My brother and I aren't really that organized, so sometimes we accidentally called the same prospect in less than 20 minutes. Oops, that was awkward... :D

When we eventually booked a meeting with someone, we simply showed them a PowerPoint presentation explaining why reviews are so important and what the SEO benefits are. (All this information can be found on Google).

Also, if someone was still a bit hesitant to sign our contract and do business with us, we gave them a free 1-week trial with a couple of business cards. (In this time you COULD buy fake reviews here on BHW). + we only let them commit to our services for 3 months upfront, not a whole year like some companies do.


4) Last part. Automate your GMB responses to new reviews. [ADVANCED]

Alright, for those of you who would like to automate review responses (Great for SEO & recurring/new customers).

Here's how I set it up on Integromat, I won't explain every single step, but for those of you that know Integromat, you'll figure it out.

View attachment 188901


5) Little sidenotes

  • Our longest client stayed for exactly 1 year. (Paying us +/- $149/m) That's +/- $1.800,00 for a simple Landing page + 500 business cards each month (which only costs +/- $40/500). :p He went from 21 reviews to 132 & from 4.1 to 4.7 stars. - Value given I believe.
  • We worked per area, to easily convince our prospects.
  • We are giving this method away as others can benefit from this little side-hustle as well. We are currently working on something else.
This is very realistic!
 

Makeorbreak

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Thanks! :)

Regarding your question, we only had one complaint of not looking established. This was when our site was not yet indexed on Google, so he did have a fair point tho.

All the other times, no one mentioned anything about it. We always try to dress up nicely & act professionally with a good-looking PowerPoint.

Also, as mentioned in the post, we gave them a free 1-week trial if they weren't convinced yet, in addition to a contract in which they only had to commit 3 months upfront. So nothing much to lose here for them IF things would have gone south.
Can you show/tell us what the contract looked like
 

Jeff Vh

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that's very well done. thank u for sharing. time for u to scale and hit big!
This is very realistic!
This is a great guide, and this part especially goes over a very important aspect in ORM: unhappy customers need a place to be heard, ideally not on your GMB reviews page, so giving them a space for them to provide feedback will reduce the chances of them publicly complaining.

Nice share, @Jeff Vh. :)
Thanks for the kind words! :)


Can you show/tell us what the contract looked like
Uhm he was a young guy. I believe +/- 23 years old & his restaurant wasn’t located in a big city.

Not sure what else I can tell about him haha
 

royalGnocchi

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Good luck to you both and thanks for sharing this story. Great to read how ideas come to life.
 

kekopp

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Nice method. You have given me a couple of ideas. Thank you very much!
 

roundcurtain

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When first reading about the 7878-method, I was intrigued and dying to learn more about this method. So I started reading tons of posts here on BHW that were related to Online Reputation Management.​

I wanted a way into this space, but basically, I don't know anything about SEO, nor do I know how to program.

So after a few creative brainstorming sessions, my brother and I put something together which eventually earns us $600,00/m. :)

FYI, Online Reputation Management at its core is developing a great perception of the business you're working with. Basically, this means, generating a lot of authentic reviews on a consistent basis, while answering those reviews. The niche we went after was restaurants, more specifically, sushi restaurants. Why sushi restaurants? We felt the average sushi restaurant was already trying out different marketing agencies/strategies, it wasn't that hard to convince them to give our service 'a shot' as well.

For this, you'll need 3 things: A website builder (Wordpress, Carrd, Brizy...), A cellphone & a bit of 'sales-courage'.

We will only focus on Review Generation. Apparently, 80% of people that WOULD place a review, don't. This is because they either don't think about leaving one, or the 'hassle' is a bit too much. So let's make it easy for them.

Here's how it goes:​


1) Go to any of these site builders mentioned above, I used Carrd cus it was simply the cheapest. Create a landing page on which the customer of the restaurant will land. Ours looked something like this:

View attachment 188898

Tips and tricks for this section:​

  • Basically, the picture says "Would you recommend us to a friend? Yes/No". When they press "Yes", they will be brought to the customer's Google My Business page to leave a review. When pressing "No", they will go to a form where they can leave their bad experience, which sends the information over to the restaurant. In short, negative feedback is kind of filtered in this process.
  • For these landing pages, I did not buy a domain, so it was simply xxxxx.carrd(dot)co. It took me about 5 minutes to duplicate the landing page, change the logo, button colors, connect it to their inbox etc.
  • If you want, you can have a little signup page before this to capture their email and name. This is handy for email marketing later on, however, you'll see the number of reviews posted dropping.


2) Now that this little funnel is created. We need a way for the end-user to see this page. We did this by combining the online world with the physical world. We used a website like Vistaprint to create businesscard-format designs with QR-codes, which restaurant owners could give their clients. Sometimes they handed them out manually, sometimes they did attach them to delivery backs. Here's an example.

View attachment 188899

Tips and tricks for this section:​

  • The card simply says: "Scan & leave a review."
  • The QR-code is linked to the landing page we created in the first part.
  • This is actual footage of a client we ordered from haha. It was a great feeling! :D

3) Sales + presentation

This is probably the least fun part for many, but it is the most important one. My brother and I only choose 1 day a week to call prospects for a couple of hours and schedule meetings. I don't know our exact closing rate. But obviously, you'll get uninterested people that will decline your offer. As hard as it sucks, we need to move on and dial the next prospect.

To find prospects we simply went to google, typed in 'restaurants nearby', called them one by one, and wrote down which ones we called. My brother and I aren't really that organized, so sometimes we accidentally called the same prospect in less than 20 minutes. Oops, that was awkward... :D

When we eventually booked a meeting with someone, we simply showed them a PowerPoint presentation explaining why reviews are so important and what the SEO benefits are. (All this information can be found on Google).

Also, if someone was still a bit hesitant to sign our contract and do business with us, we gave them a free 1-week trial with a couple of business cards. (In this time you COULD buy fake reviews here on BHW). + we only let them commit to our services for 3 months upfront, not a whole year like some companies do.


4) Last part. Automate your GMB responses to new reviews. [ADVANCED]

Alright, for those of you who would like to automate review responses (Great for SEO & recurring/new customers).

Here's how I set it up on Integromat, I won't explain every single step, but for those of you that know Integromat, you'll figure it out.

View attachment 188901


5) Little sidenotes

  • Our longest client stayed for exactly 1 year. (Paying us +/- $149/m) That's +/- $1.800,00 for a simple Landing page + 500 business cards each month (which only costs +/- $40/500). :p He went from 21 reviews to 132 & from 4.1 to 4.7 stars. - Value given I believe.
  • We worked per area, to easily convince our prospects.
  • We are giving this method away as others can benefit from this little side-hustle as well. We are currently working on something else.

Thhis is a really good guide, thanks I am going to give this a try.
 

scanningthru

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Thanks for the kind words! :)

Uhm he was a young guy. I believe +/- 23 years old & his restaurant wasn’t located in a big city.

Not sure what else I can tell about him haha
He was asking about the contract not contact lol.
 

Jeff Vh

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Ozzyzig

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Excellent share, and it does work extremely well.
I did this several years ago for one restaurant and made a nice bit of passive income from it. I ended up getting a promotion at work, so ended up letting the method slide.
I did make a site from scratch though and added links to all the different review platforms that the restaurant was listed on.

That way, they'd be guaranteed a review, instead of just putting up a TripAdvisor link etc.




I'm actually in the process of designing several business card templates so that they can be easily tweaked based on the company in question.


I truly believe that if you were targetting an Italian restaurant in say the Upper East Side of New York and guaranteed to them that you only have one type of restaurant on your books per area, that they'd snap up the deal.

Also, a nice addition could be to add a short link on the card. This would mean that those that don't have a smart phone (it happens) can leave a review when they're on their computer instead.
 

Jeff Vh

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Excellent share, and it does work extremely well.
I did this several years ago for one restaurant and made a nice bit of passive income from it. I ended up getting a promotion at work, so ended up letting the method slide.
I did make a site from scratch though and added links to all the different review platforms that the restaurant was listed on.

That way, they'd be guaranteed a review, instead of just putting up a TripAdvisor link etc.




I'm actually in the process of designing several business card templates so that they can be easily tweaked based on the company in question.


I truly believe that if you were targetting an Italian restaurant in say the Upper East Side of New York and guaranteed to them that you only have one type of restaurant on your books per area, that they'd snap up the deal.

Also, a nice addition could be to add a short link on the card. This would mean that those that don't have a smart phone (it happens) can leave a review when they're on their computer instead.
Thanks for the kind words and for telling us about your own experience doing this.

If I may ask, how do/did you deliver those business cards to your clients?

Currently we deliver them ourselves, but this is a rather boring way of doing so. Which should be automated.

If you rather discuss more about this in private, my conversations are open! :)
 

Ozzyzig

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Thanks for the kind words and for telling us about your own experience doing this.

If I may ask, how do/did you deliver those business cards to your clients?

Currently we deliver them ourselves, but this is a rather boring way of doing so. Which should be automated.

If you rather discuss more about this in private, my conversations are open! :)
You're welcome.

When I did it before, I asked Vistaprint to deliver it to the restaurant directly, but asked them not to include the invoice with it. They were pretty decent about that and say yes.
 

djmedina

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Did you performed some type of SEO strategy for the profile customer on Google My Bussiness?
 

Jeff Vh

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Did you performed some type of SEO strategy for the profile customer on Google My Bussiness?
More reviews help you rank higher on Google.

And we also connected our account to their GMB, so we could complete and fully setup their GMB, which is also better in the eyes of Google.
 

scanningthru

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And we also connected our account to their GMB, so we could complete and fully setup their GMB, which is also better in the eyes of Google.
Do you mean you became a manager for their listing and then just optimized it?
 
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