- Jun 19, 2019
- Reaction score
When first reading about the 7878-method, I was intrigued and dying to learn more about this method. So I started reading tons of posts here on BHW that were related to Online Reputation Management.I wanted a way into this space, but basically, I don't know anything about SEO, nor do I know how to program.
So after a few creative brainstorming sessions, my brother and I put something together which eventually earns us $600,00/m.
FYI, Online Reputation Management at its core is developing a great perception of the business you're working with. Basically, this means, generating a lot of authentic reviews on a consistent basis, while answering those reviews. The niche we went after was restaurants, more specifically, sushi restaurants. Why sushi restaurants? We felt the average sushi restaurant was already trying out different marketing agencies/strategies, it wasn't that hard to convince them to give our service 'a shot' as well.
For this, you'll need 3 things: A website builder (Wordpress, Carrd, Brizy...), A cellphone & a bit of 'sales-courage'.
We will only focus on Review Generation. Apparently, 80% of people that WOULD place a review, don't. This is because they either don't think about leaving one, or the 'hassle' is a bit too much. So let's make it easy for them.
Here's how it goes:
1) Go to any of these site builders mentioned above, I used Carrd cus it was simply the cheapest. Create a landing page on which the customer of the restaurant will land. Ours looked something like this:
Tips and tricks for this section:
- Basically, the picture says "Would you recommend us to a friend? Yes/No". When they press "Yes", they will be brought to the customer's Google My Business page to leave a review. When pressing "No", they will go to a form where they can leave their bad experience, which sends the information over to the restaurant. In short, negative feedback is kind of filtered in this process.
- For these landing pages, I did not buy a domain, so it was simply xxxxx.carrd(dot)co. It took me about 5 minutes to duplicate the landing page, change the logo, button colors, connect it to their inbox etc.
- If you want, you can have a little signup page before this to capture their email and name. This is handy for email marketing later on, however, you'll see the number of reviews posted dropping.
2) Now that this little funnel is created. We need a way for the end-user to see this page. We did this by combining the online world with the physical world. We used a website like Vistaprint to create businesscard-format designs with QR-codes, which restaurant owners could give their clients. Sometimes they handed them out manually, sometimes they did attach them to delivery backs. Here's an example.
Tips and tricks for this section:
- The card simply says: "Scan & leave a review."
- The QR-code is linked to the landing page we created in the first part.
- This is actual footage of a client we ordered from haha. It was a great feeling!
3) Sales + presentation
This is probably the least fun part for many, but it is the most important one. My brother and I only choose 1 day a week to call prospects for a couple of hours and schedule meetings. I don't know our exact closing rate. But obviously, you'll get uninterested people that will decline your offer. As hard as it sucks, we need to move on and dial the next prospect.
To find prospects we simply went to google, typed in 'restaurants nearby', called them one by one, and wrote down which ones we called. My brother and I aren't really that organized, so sometimes we accidentally called the same prospect in less than 20 minutes. Oops, that was awkward...
When we eventually booked a meeting with someone, we simply showed them a PowerPoint presentation explaining why reviews are so important and what the SEO benefits are. (All this information can be found on Google).
Also, if someone was still a bit hesitant to sign our contract and do business with us, we gave them a free 1-week trial with a couple of business cards. (In this time you COULD buy fake reviews here on BHW). + we only let them commit to our services for 3 months upfront, not a whole year like some companies do.
4) Last part. Automate your GMB responses to new reviews. [ADVANCED]
Alright, for those of you who would like to automate review responses (Great for SEO & recurring/new customers).
Here's how I set it up on Integromat, I won't explain every single step, but for those of you that know Integromat, you'll figure it out.
5) Little sidenotes
- Our longest client stayed for exactly 1 year. (Paying us +/- $149/m) That's +/- $1.800,00 for a simple Landing page + 500 business cards each month (which only costs +/- $40/500). He went from 21 reviews to 132 & from 4.1 to 4.7 stars. - Value given I believe.
- We worked per area, to easily convince our prospects.
- We are giving this method away as others can benefit from this little side-hustle as well. We are currently working on something else.