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Found a profitable sub-niche within my niche. Post on current domain, or start a new one?

Discussion in 'White Hat SEO' started by lolseo, Dec 9, 2013.

  1. lolseo

    lolseo Power Member

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    Hey guys here is my situation (example is fake however)

    My niche is in dog grooming. I have a site at the moment that attracts 500+ visitors a day, monetized through adsense & affiliates.

    Ive just found a sub niche within this niche, "dog collars".

    Ive found some awesome seed keywords to target for my main monetization article (it will be an affiliate review / comparison - i've almost finished the first draft of it, 3000 words+)

    I've also found a dozens of long tail, low search volume keywords and have grouped these into content categories. Each related to my main affiliate article, so i will interlink from these pages to my main monetisation article.

    Im wondering if i should go ahead and post this content on my existing site, creating a new page / category for all this niche content, or if i should set up a new domain today and put it all on there?

    The domain I have at the moment is a year old, has no PR (due to no google PR updates) but as a DA of 30, decent - strong rankings for my targeted terms, and this content does fall under my current website's niche.

    If i made a new domain however i could:
    -Get an EMD for a medium comp 1000 search term volume, which is a prefix of a 14.800 medium - high comp search term.
    That's the only advantage I see.
    -Potentially sell the site when it becomes profitable
    -Link between this new site and my current site


    Your thoughts as to what I should do?
     
  2. lolseo

    lolseo Power Member

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    Any suggestions?
     
  3. netmatrix

    netmatrix Regular Member

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    You'll rank faster if you add the content to your current site. If it's really profitable and worth your time, you can always create another website specifically targeted towards that sub niche. Then, you'll have 2 sites making money in that sub niche.
     
  4. Adam718

    Adam718 Senior Member

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    If you can get a good EMD for it, go for it, but why not do both? I understand that it may take more time, but you can rank 2 pages and either make twice the money or find out which ones easier to rank and go with that.