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For Those That Follow a Churn and Burn Strategy...

Discussion in 'Black Hat SEO' started by J1218, Sep 18, 2013.

  1. J1218

    J1218 Power Member

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    This question is for anyone who just does the churn and burn strategy. You don't necessarily have to be in a competitive niche, the question applies to all keywords - even the easy ones.

    Do you guys even worry about varying the anchor text at all, or do you just hammer your money site with almost all exact match anchors?

    The reason I ask is because there's a guy in the same niche as me and it's not a very competitive niche at all. In fact, most of the sites that rank on page 1 have minimal links. But what he's doing is buying domains with the keyword in it, and then hitting them with ALL the same anchor text. Like he's not even varying it slightly. So for example if he were targeting the keyword 'Macbook Pro reviews', 100% of his anchor text would be 'Macbook Pro reviews'. He doesn't even do 'Macbook Pro' or 'Macbook reviews' or anything even slightly related (although he still ranks for all the variations).

    His links seem to all come from blog networks too with a massive footprint because they all use the same damn theme. The guy is clearly not worried about footprints at all but he's been ranking for at least a few weeks now.

    I'm about to adopt a more churn and burn style myself since Google clearly doesn't give a shit about people trying to build quality sites, and I'm trying to figure out how most people go about it.

    Thanks for any tips.
     
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  2. DBMEDIALLC

    DBMEDIALLC Junior Member

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    I don't have experience with this as I don't go for the churn and burn approach. My guess is that not varying your anchor text would be disastrous though. That's what Penguin targeted, so why not varying your anchor text would work, I wouldn't know. However, I am just curious, what gives you the impression that Google doesn't give a shit about people building quality sites? Building quality sites and not going for the overnight approach seems to be what's working and the algo updates continue to support that.
     
  3. J1218

    J1218 Power Member

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    I fully agree with varying your anchor text if you're focusing on the long term approach. However, based on what I'm seeing one of my competitors doing in my niche, his rankings seem to say otherwise as he's building hundreds or thousands of links all with 1 anchor.

    And it just seems like in today's SEO world, a quality site is just as likely to get hit by some stupid algorithm update as any other site. Along with that, the spammy sites are outranking the quality sites even though it makes no logical sense.

    Here's a perfect example from what I'm seeing in my niche:

    I have a domain that is 9+ years old, has a high DA/PA, and is a PR3. Since last year, I've been trying to build it out as an authority review site. I have around 80 posts on the site, all the reviews are well written, I add images, videos, the whole nine yards.

    Now I will add a new review, build some solid links to it, and yet I still have people outranking me with crappy EMDs or sites that have no authority, no links, no PR, and no age. Then after some time my review usually falls way off page 1 anyways while these other guys stick around.

    It literally makes ZERO sense and I've tried analyzing it from a bunch of different angles to see why I can't outrank these guys. I still can't figure it out so why should I bother? I might as well just start buying keyword domains myself for every product I want to review and try to spam my way to the top for as long as I can. At least in that scenario, when the site tanks, it's to be expected.
     
  4. ibmethatswhoib

    ibmethatswhoib Jr. VIP Jr. VIP Premium Member

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    Yes it works for churn and burn, he will get hit eventually but he doesn't care cuz he's just ranking temporarily. And yes Google doesn't give a shit about real webmasters, they're pushing more and more people to adwords and they love it.
     
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  5. Expertpeon

    Expertpeon Elite Member

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    You have absolutely no idea what you're talking about. The algo updates hit both "white hat" and "black hat" sites alike.
     
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  6. Robocops

    Robocops Newbie

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    Totally agree.

    They are punishing webmasters that have done little so they are forced into using Adwords.
    All i'm doing now is churn and burn. Fuck Google fuck Adwords

    Churn n burn rank n bank
     
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  7. Davean

    Davean Newbie

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    Your right. All Google cares about it getting more Adwords customers and their hope is to make the whole first page of Google paid
    advertisement.
     
  8. J1218

    J1218 Power Member

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    Yeah you guys are all hitting the nail on the head I think. I agree they are just trying to push people to Adwords, hence the extremely chaotic nature at which their updates roll out. That's why I feel like I shouldn't bother trying to build a site for the long term anymore at least not if it's going to rely on SEO for traffic.

    I appreciate everyone jumping in here so far, but I still haven't heard anyones take on anchor text for the churn and burn strategy. Do you just hammer a single anchor text (or maybe 2-3) or do you still diversify it a little bit? I know it's going to vary on a case-by-case basis, but I'm just curious what other people's opinion on it is.

    Thanks.
     
  9. jtdoesit

    jtdoesit Junior Member

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    I think not many people hammering their churn and burn site with one single anchor. It works but you will get hit 100%. Diversifying anchor will help you staying on top longer. My sites are still holding positions after several updates and I send hundreds upon hundreds of blog network links to them
     
  10. hekasis

    hekasis Junior Member

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    Hi, I don't have too much experience with the "churn and burn" sites. The ones I have played around with I found that it doesn't matter too much.

    I had one site rank without any exact anchor and I had another rank with 50% exact anchor. These weren't competitive niches but just test sites. And they were build on web20s.

    For you big website do you continue to build links to your pages or do you stop after some time? I have seen some good results when I continually build links to all pages on big websites and when these links don't get deleted all the time.
     
  11. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    At the end of the day, if he is ranking, and you checked what he is doing, then you have answered your own question!

    if he is ranking above you, then just build a new site, and implement his method and see for yourself if it works :)
     
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  12. dafoss

    dafoss Registered Member

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    yup. I'd do the same :)

    Churn and burn seems to still be working quite well, and that's just another example of that fact
     
  13. watsonovedades

    watsonovedades Senior Member

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    can you share churn and burn link to a strategy, i dont know what is it?
     
  14. gorang

    gorang Elite Member

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    Penguin doesn't run too often and doesn't seemingly trigger for a good while.

    So yes, don't by shy, go big, be blatant and watch as the whitehats cry because you outrank them with the same type of shit Google says should never happen.
     
  15. buttmonk

    buttmonk Jr. VIP Jr. VIP Premium Member

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    Im an interested in foing a few 'Churn and Burn' sites, as many of my affiliate sites have a recurring membership, so once you have got them signed up and paid, they usually pay each month. So just having a few weeks at number 1 would be very beneficial.

    So with the 'churn and Burn' ranking strategy, do you just blast your site with as many varied links as possible in a day? Or do you still dripfeed a large amount of links?
     
  16. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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    Because your quality website will always come 11th best to the ten spam sites ranking from 1 - 10. So why you sit there doing it the proper way, the spammers bank over and over and over again by churning out spam sites which take minutes to throw up. This is what gives the impression that Google does not give a fuck about quality sites.
     
  17. moorish

    moorish Junior Member

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    Is there a tutorial or guide on this strategy? I have been trying to build ligit and quality! But it either takes to long, doesnt work or cost to much money...
    I know how to build websites and how to do seo. I know enough about keyword research and stuff like that.
    I just dont understand the concept of churn and burn.
    Do you take a keyword that is very competive and try to rank that site for a couple of weeks or months?
    Or do you keep the same niche youa re in but build sub quality websites of lets say 4 pages rank them with blognetworks.
    And start over again when you get slapped?
    Im sorry if im high jacking your thread OP but im at a loss here....
     
  18. gorang

    gorang Elite Member

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    You go big, with fresh domains. There is a logic to it, but don't worry about what is supposed to happen according to Google. You need some budget to invest, a good few hundred dollars. If you're going to churn and burn, go aggressive and turn over sites in rapid succession in several niches, rank several for the same keyword and cover your tracks. You don't have to use the 301 method either, their are several working methods right now.

    I personally avoid spamming now, I don't like using spam to churn and burn as the effects are not nearly as good as fewer higher quality links. Its really not that difficult to churn and burn these days, Google has made it easier for fresh sites to rank very fast.

     
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  19. YouMadBro

    YouMadBro Registered Member

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    The reality is that white hat doesn't work in today's environment. I have 2 beautiful sites with great profile links, lots of social shares, facebook fan pages with 00,000s fans, free high PR links from the nice sites (Huff.Post and others) and in this last unannounced update of late August I lost 20% of my traffic. Guess who's ranking on top? The biggest bullcrap you could imagine; I'm talking of black hatted sites that truly should not be there but they are there standing strong. My sites have withoutstood some turbulent times, but as of late August the environment is a joke and I believe at least one of my sites is penalized because I got a nice juicy FREE link from a high PR site in the news field that got caught selling editorial links. I also got a nice link from a quality directory, but that's another story.

    I'm still banking with these 2 sites but at the beginning of the year I was making $50,000-70,000/month with those 2 sites and by summer I was making 40,000 with days between 1000 and 2000. After this last update I am making half of that every day because my ranking is below crap or Amazon/Youtube/E-commerce crap. I decided to go black hat after late August and I'm already banking $500 a day with two black hatted sites after 2 weeks LOL.

    Google reads these forums, and I hope they are aware that they are encouraging those folks who work hard to provide unique, valuable and awesome shareable content to flip over to the darkside, go the PPC way or quit altogether. The result? Less organic quality on Page 1 and more black hatted crap. I actually prefer building a long-term site with authority and these 2 white hat of mine will still be there, but there is no question that Google is still not catching the crap, and the worse of it is that this crap is poorly-made crap.
     
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  20. the-kashish

    the-kashish Junior Member

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    Well...Im currently writing one for the members in a private blackhat seo skype group but Im not so sure if it's such a good idea to release it publicly.
     
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