This question is for anyone who just does the churn and burn strategy. You don't necessarily have to be in a competitive niche, the question applies to all keywords - even the easy ones. Do you guys even worry about varying the anchor text at all, or do you just hammer your money site with almost all exact match anchors? The reason I ask is because there's a guy in the same niche as me and it's not a very competitive niche at all. In fact, most of the sites that rank on page 1 have minimal links. But what he's doing is buying domains with the keyword in it, and then hitting them with ALL the same anchor text. Like he's not even varying it slightly. So for example if he were targeting the keyword 'Macbook Pro reviews', 100% of his anchor text would be 'Macbook Pro reviews'. He doesn't even do 'Macbook Pro' or 'Macbook reviews' or anything even slightly related (although he still ranks for all the variations). His links seem to all come from blog networks too with a massive footprint because they all use the same damn theme. The guy is clearly not worried about footprints at all but he's been ranking for at least a few weeks now. I'm about to adopt a more churn and burn style myself since Google clearly doesn't give a shit about people trying to build quality sites, and I'm trying to figure out how most people go about it. Thanks for any tips.