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For SEO split a big site into 2?

Discussion in 'White Hat SEO' started by aamcle, Jun 21, 2012.

  1. aamcle

    aamcle Registered Member

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    Somebody I know has asked me for a bit of advice as he's feeling let down by the SEO company he is currently employing, I know a lot of members here have huge amounts of experience so I'm hoping to pick your brains.

    The SOE company have done something I feel is err "odd" to say the least, they have split his stuff into two websites.

    1, hisname.co.uk
    2, hisname.wordpress.com (not used as a blog)

    it's not two separate businesses nor two entirely separate areas of trade, he's a very talented photographer, site 1 concentrates on people and site 2 on building/architecture and so on.

    Now I'd have gone for one site with separate sections for the various categories to let me cross sell more easily and probably integrated a blog assuming he's going to post to it. One site would also give me a higher page count, greater domain age and I'd only doing one set of work.

    I don't think WP looks "professional" in this context and I'm very sure I cant see any advantage in splitting what could be a big authority site unless somebodies idea of SEO is limited to WP plugins!

    Please enlighten me is there an advantage in running the two sites?

    Many Thanks aamcle
     
  2. ActionTaker

    ActionTaker Power Member

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    The wordpress subdomain has some authority but as it's within one trade, there's absolutely no logic behind this.. Adding to it, that you do not control the .wordpress.com one.. It can be terminated any day for any reason and you're left having put a lot of power and work into it for nothing.
     
  3. aamcle

    aamcle Registered Member

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    I couldn't see any good reason to do it especially as domain 1 has some age to it and the WP domain is just a couple of months old.

    ATB aamcl
     
  4. artizhay

    artizhay BANNED BANNED

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    It can work if you develop a bunch of those little sites. If it's only 2 sites, you may as well combine it into one.

    The tactic worked very well for a company called Wayfair, who made hundreds of sites for each specific type of household item they sold. Even they eventually combined it into one site though.

    When content helps site quality and authority, I'm not sure why splitting the content would be seen as an effective strategy. I can see how it may be easier to manage for the SEO company, perhaps, when you can focus all architecture keywords on one site and people keywords on another.

    However, that's not what's best for the client, and it's not so hard to build a multi-page section for each area of business within the same site and build corresponding links to the inner pages. Plus the client will benefit from cross-sales.

    Who's to say that a customer who wants an architecture photo won't also want a family photo down the road? Surely not the SEO company. By splitting the services up, the architecture clients are never exposed to the other aspects of the photography business, and vice versa.