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For people who own SEO Agencies or work for one.

Discussion in 'Black Hat SEO' started by spectrejoe, Feb 22, 2017.

  1. spectrejoe

    spectrejoe Jr. VIP Jr. VIP

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    Surely you've had clients that their website was so unoptimized that they didn't even target any keyword at all, how do you decide which keyword to target?

    Having a real hard time picking the right keywords to target for this one client, his website sells in several dozens of different places & I can't go for the big keywords (niche + State) since that would be too hard and not worth my time.
     
  2. davids355

    davids355 Jr. VIP Jr. VIP

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    I start off doing a lot of research - brain storming all of the keywords related to their niche, products and services they sell etc. Then I look for their top 10 competitors. Then I used ahrefs and semrush to find all of the keywords that their competitors are ranking for / trying to rank for (and also advertising on adwords for). I check each page on their site as well to see IF they are optimized for a particular set of keywords.

    Afterwards I use that list to find search volume, competition of each keyword and then I pick keyword - page combinations for all pages on the site based on traffic volumes, rankability and so on.
     
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  3. sub001

    sub001 Regular Member

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    There are 3 ways to approach it, IMO:

    1. Top-down. Identify the niche, outline the keyword map and start optimizing. This will take the most effort and money to see results, but is the most comprehensive approach and signals you are a big player (not always an advantage).

    2. Bottom-up. Identify the best-converting "money" keywords. These will likely be long-tail and (hopefully) easier to rank for than the big niche keywords. Create/optimize individual page(s) for individual "money" keywords. Work in silos to build up for sub-niche(s) and, finally, for the big niche. This approach will eventually get you to the same position as #1 approach, but is more stealth-mode (also not always an advantage).

    3. Quick wins. Identify keywords you are already ranking for and optimize those page to rank higher. Then start doing #1 or #2 above.
     
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  4. blackbeans

    blackbeans Jr. VIP Jr. VIP

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    The clients usually have a clear idea regarding who their EXISTING customers are

    Projecting from this starting point should be fairly easy and straightforward

    Look for less competitive keywords that have the same INTENT PROFILE as their existing customers

    Get that low hanging fruit and scale up from there
     
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  5. Spintent

    Spintent Junior Member

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    Ask your client who he primarily want to target. This will narrow things down for you.
     
  6. kasher9

    kasher9 Jr. VIP Jr. VIP

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    Invest in Spyfu or Spyfi or some other keyword spy tool. Find top 10 competitors, take their keywords.
     
  7. starki

    starki Power Member

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    For local searches, there often isn't really much choice. If "niche + state" isn't an option, maybe "niche + city" or even "niche + city district". Another option is maybe "niche specific longtail + state" or "niche specific longtail + city". So, instead of "dentist los angeles" maybe "dental implants huntington park".

    Depends a lot on the client, too. Irrespective of search volume or what would be advisable, some clients are resistant to advice. They have terms in mind and want to rank for them. Tell them there is zero volume, they still want them (awesome, little work, happy client). Tell them they'd have to spend 10x of what they are willing to spend, they still want them (bad, if budget and expectations don't fit together, I tend to and suggest Adwords instead. This way they get at least a bit of traffic for their beloved trophy term and we can charge them anyway. Don't sweat, the "Google Partner" certification for search is really easy to master. Small local campaigns with a few keywords are easy to setup, like 15 minutes in total. As a certified Google Partner, you'll get 10 $200 vouchers each month, so you could offer something like "Pay $200 for Adwords setup and get a $200 Adwords coupon". Add some small recurring monthly fee for service/management, like two hours. All you have to do is check if the campaign is still live and running like it should be and most clients will never request changes or use those two included hours, but pay for them anyway. )
     
  8. spectrejoe

    spectrejoe Jr. VIP Jr. VIP

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    Oh wow, I'm definitely gonna try this
     
  9. Nick Flame

    Nick Flame Executive VIP Premium Member

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    Another idea is to look at their competitors - or ask they who they consider their successful competitors to be - and reverse engineer what keywords they use and are trying to rank for.