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Footer links for a network of websites, a good idea?

Discussion in 'Black Hat SEO' started by powpew, Sep 13, 2012.

  1. powpew

    powpew Regular Member

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    I have landed a SEO client few days ago. They have 8 regional websites offering the same product. After thorough discussions with one of the business managers, I was told they want me to place reciprocal keyword anchored links in the footer section of all their websites.

    - All their websites are under 1 year maturity
    - All of them are PR0 but some of them are ranking on the first page for their desired keywords.

    Although I will elaborate entirely different link-building plans for each one the websites, I still have doubts about doing what they ask me. Based on your experience, should I:

    1) Place the links before the linkbuilding commences ?
    2) Place the links only after their desired keyword positions are attained and consolidated over time (I have a 6-month deal with them) ?
    3) Never place the links in the footer ?
     
  2. agente808

    agente808 Regular Member

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    Sitewide footer links are a bit of a problem, especially for new / weak backlink-profile sites.
    Having an interlinked network of websites isn't against the rules, but I'd limit it to the home page and maybe an "about our network" page.

    If the purpose is to circulate traffic between the websites, and not to use as an actual backlink, then you should be able to use a javascript navegation widget with no problems.

    If they want those links because they think they are valuable backlinks, and they insist, just make sure you create the backlinks with the website's names as the anchor text and not keywords.

    do this - this way, you can see the effect on the SERPs and make a decision about the links based on reality and not theory
     
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    Last edited: Sep 13, 2012
  3. powpew

    powpew Regular Member

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    Thank you for the input! I have been siding with option 2 from the very beginning and trying to defend it, but they are very persistent with their wishes, which made me question my initial stance on the matter.

    You threw an interesting idea, limiting the links to the home page only. Don't know how to do it yet, but will definitely Google it.

    Cheers
     
  4. souldetective

    souldetective Regular Member

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    Donot place links in footer or blogroll, or atleast use link diversity. penguin will swallow your website in minutes
     
  5. ber789

    ber789 Junior Member

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    Footer links alone should not be harmful provided the sites are related and you are not using exact match anchors. I assume they are probably on the same host and IP so they probably will have zero impact good or bad but may be helpful for users. Just make sure you use the site names as anchor and not your target keywords. I would explain to the client that this probably will not have any bearing on their rankings and to do this tactic with the user in mind not the SE's.