Hey all, I learned SEO when my dad went and bought an e-commerce store and quit his job. He had no idea what he was doing. I had no idea what I was doing. So I just figured it out as we went along. For the past 6 or 7 years the e-commerce website has provided my parents' entire income. They have a few employees who help manage things and ship orders. They only had a couple hundred links, but the keywords weren't very competitive and actually had some pretty good traffic. The product is really hard to find and create, so they did OK. Then Penguin 2 happened. They dropped from #1 to #3, and their sales dropped a bunch. They got a link warning from Google, and my parents started stressing. My dad watched way too many Matt Cutts videos, and decided he needed to disavow some links. Not knowing what he was doing, he disavowed about half of the links the site had. The site dropped to #13. I haven't done much with SEO (I've been into spamming social networks and craigslist), but I need to figure it out in time to save my parents' livelihood. It all has to be very safe and white-hat, but I'm going to see what I can do with no cash out of pocket and in my spare time to help them out and save their company. Let me know if you have any tips or advice other than what I'm reading on this forum (I've done soooo much lurking). Here goes nothing.