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[Follow Along] 0 - $1k/mo. in 60 Days With a Local Lead Gen Site

Discussion in 'My Journey Discussions' started by Local Lead Gen, Jul 11, 2016.

  1. Local Lead Gen

    Local Lead Gen Newbie

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    This post will document my journey to create a $1,000/mo. recurring revenue business with a local lead generation website.

    My plan is to build a niche lead generation website and rank it for localized keywords with local SEO tactics and strategies.

    Once the website starts to produce leads I will then sell those leads to service businesses within the niche in the local area.

    I'm using this forum to record my progress, and to keep myself accountable. I hope you gain something from my journey!

    Goal: $0 - $1k/mo. in 60 days

    Dates: Build Site & Rank - Monday 7/11/2016 - 8/8/2016,
    Sell Leads and Generate Revenue - 8/8/2016 - 9/9/2016

    Steps:

    A) Build and Rank

    1) Foundation (Select niche, select city, keyword research, buy domain, setup hosting
    and CMS)

    2) Build website

    3) Google My Business Optimization

    4) On-Page Optimization of Website

    5) Local SEO Schema Markup

    6) Build Citations

    7) Competitive Analysis

    8) Build Quality Links

    9) Build Social Media Properties (if necessary)

    B) Sell leads to a local business

    1) Give them out for free first (manually)

    2) Get a local business under contract

    3) Setup call tracking

    Thanks for reading and I look forward to you joining me on this journey!
     
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  2. Local Lead Gen

    Local Lead Gen Newbie

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    UPDATE:

    Selected a niche: I figured that I would either pick a niche with a long sales cycle (e.g. roof installation) or a short one (e.g. water damage). Even though leads for longer sales cycles would be more valuable and net more per lead, I want to get this first site off the ground and generating profitable leads as quickly as possible so I picked a niche with a short sales cycle. Customers in this niche are less sensitive to pricing, and just want a result fast.

    City: The city I targeted has ~150,000 people. I want to be a big fish in a small pond so instead of targeting huge cities like NY or LA, I decided to pick a smaller city so that I can deal with less competition.

    Keyword research: To find the keywords that I need to target I took a look at the competition by typing the city's main keywords ([city] + [niche], [niche] in [city], etc.) into Google and using SEMRush to find out the keywords that the top 3 listings were ranking for. I took this list and threw it into the Google Keyword Planner to check out the Avg. monthly search volume (exact). The group of keywords had a few hundred searches per month total and the CPC's were high ($15 - $25+) so I knew that people were paying good money to advertise in this area. This is true for neighboring cities as well (which I will also be targeting) so hopefully I can grab a large slice of the pie (~1,000 searches per month). Also, for all the keywords I threw into Google there were at least 7 advertisers on each page so I know that people are actively bidding on these keywords (competition = $$$). Also, for some of the keywords, there are only two results in the Google local search results. This looks like a good opportunity to get in the three pack and try and grab the top spot.

    Competition: The top three sites have very few backlinks (11, 1, 0) so I'm hoping that I can grab the top spot. Also, for some of the keywords, there are only two results in the Google local search results. This looks like a good opportunity to get in the Google three pack and try to grab the top spot.

    Domain: Grabbed a .com that had the niche and the city in it. I didn't think too much about this. However, it isn't an exact match domain.

    Hosting: I read that site speed is huge in the local game so I upped my hosting package a bit. Not sure if this is necessary but only a couple bucks more per month. If it leads to just conversion, it will have more than paid for itself.

    CMS: I'm using WordPress and a theme that I've seen some other local lead gen sites using. I just want it to be lightweight, clean, appealing, allow the user to clearly see my site's offer + USP, and be mobile friendly.

    I'm really not trying to overthink this. I don't want to spend two weeks searching for "the perfect keyword". I would rather move quickly, learn from my mistakes, adjust, and become profitable as fast as possible. My goal is to rank #1 in the local 3-pack but I'm also looking to dominate the organic results too.

    I'll keep ya updated.
     
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  3. Walash

    Walash Regular Member

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    Good luck on your journey. Subbed.
     
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  4. Local Lead Gen

    Local Lead Gen Newbie

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    UPDATE:

    Logo: Created a simple logo using Canva and Pixlr. I wanted the logo to be aesthetically pleasing, simple, and direct.

    Phone Number: I had a Trac Phone laying around so I activated it and assigned a phone number that had the same area code as the town that my site is going to serve. I bought the phone on Amazon a couple months back for $7. I bought a 30 minute, 30-day plan for $9.99. With tax, it ended up being around $12. I've heard of people running into issues using VoIP numbers so I wanted to make sure that I had a solid cell number. Ultimately, I will switch to a call tracking platform. But, I'm not going to shell out any more cash than I have to before I have a paying customer. Once someone agrees to buy my leads, then I'll set up call tracking. I want to move quickly and keep things as simple as possible in the beginning. I'm just focused on getting my first paying customer right now. I want to get from point A (no customers) to point B (first paying customer) as quickly as possible.

    Address: I found a virtual mailbox service in the same town as my website. It took some digging to find an affordable option in my desired town. Most virtual mailbox services have their addresses in large cities. You can get a UPS box pretty much anywhere but I didn't want to spend over $100 to get it. I found an affordable (~$15/mo.) option and this service will provide me with a street address (not a P.O. Box) and they will scan my mail and email it to me when it is received. I need this address when Google sends their verification postcard to confirm my address. I had to fill out a USPS Form 1583, submit a couple forms of ID, get the form notarized, and send it back into the virtual mailbox company to be verified. Once I'm verified (should take ~1 business day) I'll be able to use my new address. I was able to skip notary fees by getting it done at my bank.

    Looking forward to keeping this thing rolling.

    Stay tuned.
     
  5. share4win

    share4win Power Member

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    Very solid plan and hope Will get more information related to local sites through this journey. Congratulations for your success bro!
     
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  6. mackiavelli

    mackiavelli Newbie

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    Im very interested in your journey. When my actual project will be finished I'm planning to do very similiar project than yours.
     
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  7. whit3

    whit3 Newbie

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    no updates?
     
  8. nysportsworld

    nysportsworld Registered Member

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    virtual address will not fly with google