Have a valuable sports domain. NBA basketball niche, EMD 50k a month average searches, 90.5k searches a month during basketball season. I know people are going to say build the site then flip but I don't have the money needed to make this kind of site, this big as it would need to be. Talking a lot of money to make it nice. Do I build/buy a large FB and Twitter following then flip it or should I just flip the domain no work involved. If someone put the work in (or money) this could be a million dollar site. Membership fee's, subscriptions, ticket affiliate offers, betting lines area, major NBA news, live games, team stats, etc I don't have that kind of money though. Probably free NBA tickets for life and locker room/press passes. Appraisal is only at 16.8k checking online not professionally. This site could be amazing, wouldn't want to lose this domain for only 16k as I really think it's one of the most marketable and if someone had the money to build a quality site.....Cha-ching. Should I try to flip the domain alone or build (once again buy) a social media following, post for awhile then flip? Will being on FB and Twitter increase value at all?