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FlipKart.com Makes $100 Million Sales in a Day

Discussion in 'BlackHat Lounge' started by howard_hughes, Oct 7, 2014.

  1. howard_hughes

    howard_hughes Elite Member

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    Indian ecommerce site flipkart.com (flipkart is bigger than Amazon in India) makes $100 Million Sales in a Day. Quite a Huge Achievement.
    This company is based in Bangalore, India

    Kind of Good news for the Ecommerce scene in India.. What do you guys think?
     
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  2. Apricot

    Apricot Administrator Staff Member Moderator

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    VERY impressive. Maybe they will expand and provide some much needed jobs!
     
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  3. BigMoneyyy

    BigMoneyyy Power Member

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    I never heard about this site before. $100 million sale daily is really impressive.
     
  4. abhi007

    abhi007 Jr. VIP Jr. VIP

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    I think it's bcoz of the HUGE discount they provided right???
     
  5. ahiddenman

    ahiddenman Elite Member

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  6. warner410

    warner410 Regular Member

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    and lost a million customers...

    The sale had lot of issues like servers crashing, constantly changing prices, fake discounts (discounts on inflated prices), shopping cart errors, 404s and all sorts of other page errors, orders not being placed after payments, confirmed orders getting cancelled for no reasons and so on.

    The sale was badly organized and they destroyed a lot of goodwill.
     
  7. ahiddenman

    ahiddenman Elite Member

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    Amazon make £100,000 per minute in some countries (Especially over the holidays), which means £144 million per day.

    They will never come close to Amazons process, they have many faults in the business.
     
  8. abhi007

    abhi007 Jr. VIP Jr. VIP

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    absolutely they cant match Amazon's money power and userbase....simply too hot to handle :)
     
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  9. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

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    They are doing it in wrong way. Soon they will face some big problems.
     
  10. XxUnivaxX

    XxUnivaxX Jr. VIP Jr. VIP

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  11. Saviour

    Saviour Junior Member

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    It was terrible really. It goes to show that even Indian Private sector is pathetic, terribly slow, non reliable & lazy as Indian govt sector. Lol they even sent out official apology emails justifying their unethical practices of displaying some discount offer and then offering non discounted price inside once you click. Check here :

    Dear Customer,

    Yesterday was a big day for us. And we really wanted it to be a great day for you. But at the end of the day, we know that your experience was less than pleasant. We did not live up to the promises we made and for that we are really and truly sorry.

    It took enormous effort from everyone at Flipkart, many months of preparation and pushing our capabilities and systems to the limit to be able to create this day. We were looking at fulfilling the dreams of millions of Indian consumers through deals and offers we had painstakingly put together for months.

    And though we saw unprecedented interest in our products and traffic like never before, we also realized that we were not adequately prepared for the sheer scale of the event. We didn't source enough products and deals in advance to cater to your requirements. To add to this, the load on our server led to intermittent outages, further impacting your shopping experience on our site.

    An unprecedented 1.5 million people shopped at Flipkart yesterday. While we stand humbled by the sheer faith that such a large number of customers have shown in us, we are unhappy that we were unable to live up to the expectations of millions more who wanted to buy from us yesterday.

    And this is not acceptable to us.

    Delighting you, and every single one of our customers, is absolutely the top most priority for Flipkart and we have worked very hard over the last seven years to earn your trust. Yesterday, we failed that trust. We have learnt some valuable lessons from this and have started working doubly hard to address all the issues that cropped up during this sale.

    Price Changes As we were preparing various deals and promotional pricing in the lead up to the sale, the pricing of several products got ​changed to their non-discounted rates for a few hours​. We realise that this breaks the trust our customers have put in us. We are truly sorry for this and will ensure that this never happens again.

    Out-of-stock Issues We ran out of the stock for many products within a few minutes (and in some cases, seconds) of the sale going live. For example, most of our special deals were sold out as soon as they went live. We had ensured availability, anywhere from hundreds to a few lakh units for various products, but it was nowhere near the actual demand. We promise to plan much better for future promotions and ensure that we minimise the out-of-stock issues.

    Cancellations We had large number of people buying specific products simultaneously. This led to some instances of an order getting over-booked for a product that was sold out just a few seconds ago. We are working round-the-clock to ensure availability of additional units for these products and will do our level best to ensure that we minimise any cancellations.

    Website Issues ​We realise that the shopping experience for many of you was frustrating due to errors and unavailability of the website at times. We had deployed nearly 5000 servers and had prepared for 20 times the traffic growth - but the volume of traffic at different times of the day was much higher than this. We are continuing to significantly scale up all our back end systems so that we do a much, much better job next time.

    Everything that we have achieved at Flipkart is purely on the basis of our customer's trust and faith. This is why we come to work each day and continue to remain extremely passionate about building the best possible customer experience for Indian consumers. We failed to live up to this promise yesterday and would like to apologise once again to every single customer for our failure.

    Thank you.
    Sachin and Binny
     
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  12. sagarbest

    sagarbest Senior Member

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    that's because of the effort they have put on this. Marketing...I saw so many banners in New Delhi.... about the yesterday's sale. They were advertising everywhere..online..TV.. newspaper, street banners, email.
     
  13. Saviour

    Saviour Junior Member

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    Ya true but what's the point to invest in ads and gain visitors to site if you cannot handle the traffic and just waste it. Rather save the $ and increase your profits and provide excellent customer service. Will be win win for everyone. Plus they didn't sell products at great profit I won't be surprised even if it was in negative. Also the news is just about the total turnover or sales made that day and nothing about profit.
     
  14. warner410

    warner410 Regular Member

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    Flipkart doesn't even make profits with regular prices, forget about deep discount sales.
     
  15. HatArrows

    HatArrows Regular Member

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    FlipKart was trending on Twitter as FraudKart and FlopKart - with their misleading discounts and manipulated old offers
     
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  16. howard_hughes

    howard_hughes Elite Member

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    It was a Big Sale, doesn't matter if they made any profits or not.

    It was more of a way to expand its user base, capture more attention and somewhat of a powershow to amazon :p


    not true. they're a billion dollar company, they can very well survive by selling without profits for a single day. Comparing them to Amazon isn't justified as they're a new company, where as amazon has been there since decades!

    Yes they might have faults in their processes, but no company is born perfect!
     
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    Last edited: Oct 7, 2014
  17. warner410

    warner410 Regular Member

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    Not true?

    It's a fact. Flipkart has never made any profit since it started operations.
     
  18. howard_hughes

    howard_hughes Elite Member

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    The deeper losses as well as soaring sales are in keeping with Flipkart's winner-takes-all strategy, which involves pursuing revenue growth and market share at any cost, Almost the same model followed by Amazon.com in the USA

    They may not have operating profits currently as they are overspending to capture the market, but yes, their brand value is worth a lot.
     
  19. nishantsarkar

    nishantsarkar Power Member

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    Snapdeal another Indian ecommerce site sold something similar on the same day. without any technical glitch :)
     
  20. seosky

    seosky Power Member

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    Flipcart Made 1 Million in 1 Day? Great.