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Fixing SEO for an established site

Discussion in 'White Hat SEO' started by ProfessionalDrinker, May 11, 2015.

  1. ProfessionalDrinker

    ProfessionalDrinker Newbie

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    Location:
    Orlando, fl
    Hey guys, I'm fresh on BHW and looking to get steered in the right direction.

    I own a blog that gears towards liquor reviews and have had it for 5 years. I got into it as a hobby and thus never looked into SEO because I had no idea what it was or why I needed it back then. Without any advertising or any knowledge of SEO tactics I built traffic up to about 35k unique and 40-45k page views monthly. This all came to a halt at the end of 2013 and I e been hovering around 15k uniques and 22k page views ever since.

    Now ow as a veteran of corporate America for 10 years I'm looking to change things in my life and wanted to consider making money with the site I've already built but it isn't much money via just cpm networks unless I grow my traffic or if I find ways to sell products.

    Also monetizing was never a plan but I over time added an ad network that brings in nothing more than 15-30 dollars a month. Not sure what route I could go to monetize it more efficiently because it doesn't seem like much alcohol or alcohol accessories are sold online But I could be wrong.

    so my big concern is, most of the information I see is about those starting in a niche. With this site already being established so long with pages of content and back links etc is it something that can be fixed to rank better. Realistically I would want to rank for the term liquor reviews which currently I don't yet I still get tons of traffic for smaller terms associated with the reviews I do. Do you go back through old pages? Or do I just work on better SEO strategies on the pages going forward?


    any advice would be appreciated.


    Thanks
     
  2. guillaumemcom

    guillaumemcom Registered Member

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    If you have Analytics on your website, you should check the trafic for the last year, and check the most viewed pages (in Behavior > Site Content).
    You should begin to work the SEO on those, as they already bring you the most of your views. It also means they already have some rnaking and it should be easier to move up since you're not starting from nothing.