Fix Your Eyes On The "Golden Triangle" Eye Tracking Heatmap

Discussion in 'Adwords' started by positivenote, May 13, 2009.

  1. positivenote

    positivenote Regular Member

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    This is an intresting joint eye tracking study they did. It is the "definitive" source for the infamous "Golden Triangle" heat map for organic vs. ppc traffic.

    http://eyetools.com/research_google_eye ... atmap.html

    It is also a really good breakdown of how many users click on a site in position #10 vs. #1.
     
  2. CPACash

    CPACash Junior Member

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    Your link doesn't work.
     
  3. noidea

    noidea Junior Member

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    404 not found
     
  4. onlinedispute

    onlinedispute Newbie

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    Code:
    http://eyetools.com/research_google_eyetracking_heatmap.html
    Link fixed.
     
  5. OnFire25

    OnFire25 Registered Member

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    correct link


    Code:
    http://eyetools.com/research_google_eyetracking_heatmap.html
    
    
    

    This is what their sales page says
    Code:
    We can help you.
    
    Eyetools can test and optimize design and copy on websites, landing-pages, and emails, making them more effective, increasing sales for our clients.
    
    We do this by tracking eye-movements and clicks as real people interact with your website. Our methods, combined with our 14 years of eyetracking development and expertise, can objectively identify and improve under-performing content.
    
    Our clients sell more, because they communicate more effectively by targeting specific, concrete optimizations to their design and copy.
    
        * We are Fast:  10 ? 15 business days to receive specific and actionable recommendations and analysis.
        * We are Experts:  Sprint doubled sales, IBM got a 60% jump in conversions.
        * We are Cost-effective:  $3,000 ? $5,000.
    
    
    
    
     
  6. Biscut

    Biscut Regular Member

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    The Stompernet guys talked about this when they first launched a couple of years ago. I think they were even giving this to some of the people that bought in early.

    One thing I did find interesting about this is the number of people that looked at Adwords ads. Adwords expert Perry Marshall says you should place your ad in the #4-#5 position and yet based on this report only 10% of people actually looked at that ad.
     
  7. yellowbus

    yellowbus Junior Member

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    Interesting share, fairly expected results.
    But interesting nonetheless.
    Cheers
     
  8. kholmes

    kholmes Newbie

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    I agree with you Biscut. this was part of Stompernets first launches.

    Interesting enough is that they suggested that with some effective seo stratagies you should have a good organic serp bringing in a good amount of traffic. I still believe that it's true and am working harder using this strategy along with some twists to maintain high serp.