I wanted to make a post to share some new white hat tools I have been testing, 1. Broken link building Meta Search site: This is really useful for looking for broken links or for sites where people do not link too you, you can even use it for finding guest blogging opportunities example use this phrase "travel AND ("write for us" OR "blog for us" OR "guest writer" OR "guest blogger")" https://meanpath.com/f/ 2. Social Media mark up is something many sites over look, always include the key social media markup is my advice if your site is popular people will share the content via social networks no markup = site looks dodgy. http://smo.knowem.com/ 3. Anchor Text distribution tool, this is good to check your anchor text ratios on a site: www.removeem.com/ratios.php 4. Auto suggest scraper tool great for keyword research now that Google is ripping every thing down: http://tools.seochat.com/tools/suggest-tool/ 5. A cool competitive research and link research tool called Netcomber, you can easily spot out what other affiliates are up too ect: http://netcomber.com/ Overall here are 5 tools I am using at the moment, most are free/ give you the option to do things for free.