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Fitness Niche Offers: Male or Female Audience?

Discussion in 'Instagram' started by Matt707, Feb 9, 2017.

  1. Matt707

    Matt707 Regular Member

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    I'm working with a client on building an Instagram fitness page with the goal of building an email list and promoting CPA offers.

    I've noticed that the majority of succesful fitness pages currently on Instagram are featuring mostly photos of hot girls in tights and other fitness gear. You've seen them before.

    My question is if we start a similar page with the same type of content who is the main audience for these pages? Guys or girls? Because I've seen offers targeting both groups on other pages.

    Or is it best to just try and target a more general fitness/health audience and promote a more general offer?

    Thanks
     
  2. W9go

    W9go Jr. VIP Jr. VIP Premium Member

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    i think there is the same market for girls ..... so go for it.

    i have also a lot of female followers on a fitness account posting only girls.
     
  3. litornah

    litornah Junior Member

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    Depends on the content. If your just posting pictures of hot chicks in tights that look sexual then you are likely to have horny teenage boys follow your profile. If you Post female content more toward inspiration, like exercise for women, exercises to lose cellulite ...things of that nature then a lot of females will follow you. The main audience for a page is what you make it just think deep
     
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  4. TopShelfExe

    TopShelfExe Newbie

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    I believe this has to do with the specific audience you target to build the page and the content you post.. Running multiple similar niche accounts before, after some posting and paying attention, you'll be able to figure out which gender has a better retention. Regardless of the fact, anything to do with 70% naked women will always be more attractive to 1) men 2) children. So keep that in mind. I would suggest with whatever method you use to accumulate traffic, sending them to some third party place, somewhere you could group those people up, and be able to target all of them, pushing whatever offers you see fit best for the account. You also get a super-super high return rate. ===$$$profits x3 or more.

    //personal side note: If the client your assisting, is in the fitness market themselves, depending on what your payout for fitness offer is (unless your doing bizops/paid content). You might want to think about them curating workout / meal plans for customers. If it's available to target local, maybe start selling meal preps? There is a lot of room in this niche to generate and it's an eye-candy industry that isn't completely derogatory.