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Fitness Expert May Make A Product Need Advice

Discussion in 'Clickbank' started by InsanelySane, Mar 30, 2014.

  1. InsanelySane

    InsanelySane Power Member

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    So I have been promoting clickbank for a while although Im starting to think the real money is in actually creating a product.

    I have a background in nutrition and fitness, diet, bodybuilding, etc. I used to frequently lose up to 40lbs in 2-4 months deliberately. So making a fat loss or muscle gain product would be extremely easy for me.

    My questions are:

    1) Tons of products I see make outlandish claims and I can only assume the products kind of suck. Anyone that's actually bought what they sell, do the products actually for the most part suck? Or are they informative and actually good?

    2) a. Do outlandish claims and bold title sell better than quality? For example i could whip up a "1 month to 20lbs fat loss ebook" (little known secret da doctors wont tell you aBoUt1!), or I could spend months giving people a "bible" they could follow for fat loss foods, diets, exercise, knowledge, etc, etc, for the rest of their lives.

    Since people don't know what they're getting until they've actually boughten it, and all the reviews out there are lying affiliate marketers do the mediocore big promise products sell better than the really good quality ones?

    Aka is it all about the sale or are return rates a big factor?

    Someone advise me on how to go about this?
     
  2. asap1

    asap1 Jr. VIP Jr. VIP

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    Outlandish claims sell better thats why EVERY product has them LOL

    But if you could truly deliver on your "bible" and it works it will be 100x better in the long run, people will tell other and it will snowball
     
  3. positivebunny

    positivebunny Junior Member

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    No matter what niche you're in, give your following quality products, whether physical or services, and they will support you. Don't cheat them.
     
  4. Jubv

    Jubv BANNED BANNED

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    People seem to be so ignorant regarding health and fitness; they just want something that will give them a great physique without them having to do any work, but that's not going to happen.

    I think if you produce something like an ebook it will be hard to include actual information that will help people whilst still entertaining your readers. The majority of people I've come across in the gym think that they have to eat only 500 calories and run for 3 hours a day to lose weight and don't really listen to any sort of opposing view.

    Hope some of what I wrote helps you out OP, think it might be something to consider. Good luck with your endeavour
     
  5. mikeisright

    mikeisright Regular Member Premium Member

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    Outlandish claims which are designed proportionally can sell
    much better than substanciated promises about quality
    because most prospects want to believe in realistic fairy tales
    simply because it's easier.

    That said, you should ask yourself whether you want to
    operate a business based on deception and lies.

    Mike.
     
    • Thanks Thanks x 1
  6. mancar487

    mancar487 Jr. VIP Jr. VIP Premium Member

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    Agree with what's been said already that outlandish claims do outsell more realistic ones. However, keep in mind that if a product seriously under-delivers, you'll be liable to a high refund rate, a bad reputation (that will ultimately erode your business), and being shunned by ethical marketers.


    That being said, there's no denying that products promising millions overnight have made their creators serious bucks, as have products promising to give you Adonis' body in one week or to make you grow taller overnight! I do believe that clickbank will eventually be stricter with such products, just like it has banned several gambling and similar products.


    P.S. I would always advice vendors to consult with a seasoned copywriter and a lawyer before launching a new product.
     
  7. funkybunker

    funkybunker Supreme Member

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    That's from your #1 competitor "The Truth About Abs". If your plan is to let people down you're fucked.
    Don't forget to be extremely generous & sell in volume, that's the affiliate game at Clickbank.

    Truth be told - fitness products and services are dead to anybody already aware of it. Just take a look at Martin Berkhan, Hodgetwins etc. They train harder everytime and eat anything they enjoy within their macros = the simple fucking answer. Don't even go there with "bad foods"...it's a dead horse.
     
  8. mikeisright

    mikeisright Regular Member Premium Member

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    I would also like to add that you could also contact your
    "potential competitors" in the fitness niche and simply ask for their advice.
    As absurd as this sounds, if your offer compliments theirs in any way, some would be
    willing to provide precious guidance in addition to forming a decent JV with you.

    We, for example, have helped many fresh vendors when their intentions were in the right place and their products were of high quality even if that meant they could take a share of our profits.

    Mike.
     
  9. ikilledkenny

    ikilledkenny Junior Member

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    just know that even if its diet fitness gambling method bizop fuking yoga if you want to, being a vendor is a different game and without relationships with top affiliates you won't make shit. I'f you're new i suggest keep affiliating

    affiliates and especially the ones you wanna promote your product don't give a shit about the quality of it (except money back), only the conversions

    and if you go for it anyway, dont go with the hard niches. its not like seo/ppc/media buy where you can find that empty space to fill in.. you just won't get promoted and most vendors&affil got personal relations.
     
  10. mikeisright

    mikeisright Regular Member Premium Member

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    I disagree with the post above me. I can personally provide dozens of
    examples of vendors launching top quality products
    and making it to the top ten in their category without having any solid relationships
    with the big dogs. There are many elements within the clickbank success equation.

    Mike.
     
  11. mancar487

    mancar487 Jr. VIP Jr. VIP Premium Member

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    Disagree. Especially in the fitness/health niche, a product of poor quality will not do well, period. When I first got started, I had very limited experience in IM and no contacts with the big players. However, my product's quality was miles ahead of 99% of other products on clickbank because unlike most vendors, I'm actually well qualified in my niche (I've carried out biomedical research and worked as a clinical nutritionist at some of London's top hospitals). At first only a handful of affiliates took interest as I was unknown online. However, as soon as they reviewed my product, they realized that the quality was gold and they went ahead and invested serious cash in promoting it because they knew it would do well. The rest, as they say, is history.

    So yes, OP, if you know your stuff, you can be very successful, even if you don't have experience or contacts as a vendor.
     
  12. mikeisright

    mikeisright Regular Member Premium Member

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    Wow, I wish that was true. It's a sweet little fantasy but it does not work in the real Clickbank world unfortunately.

    If you examine the first 10 products in any category (especially in the Health and Fitness niche), you will find more toxic waste than you'll do in Chernobyl.

    When we first started with Clickbank, the author of our first product (and still is a dear partner of ours), was and still is a famous and successful expert within the niche he wrote the book about. He is an established naturopathic doctor and a nutrition specialist, and the 250+ pages program he dictated was nothing short of brilliant and most importantly it works and we get dozens of real live testimonials from customers all over the world.

    Yet, unless we pushed it hard and battled against the trash that was leading its category, the product would have never reached the top of its category (as it does now) regardless of how impressed many of the affiliates we showed it to were.

    And the opposite is also true: there are products in the CB Health and Fitness niche that make me ashamed of being part of humanity.

    A 20-30 pages of rehashed material aimed at nothing but squeezing more pennies out of the pockets of the desperate.

    Yet, their owners are practically millionaires.

    As mentioned, There are many elements within the Clickbank success equation.

    Mike.
     
  13. mancar487

    mancar487 Jr. VIP Jr. VIP Premium Member

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    We've had very different experiences then. I've been with clickbank for several years and I always managed to get my products to rank quickly without any special affiliate recruitment effort. I've always been focused on quality first and foremost, both in my offline and online endeavors and it's always worked. I invest heavily in quality, and very little in promotion. I let my affiliates' great results be the promotion ;) Of course I'm not recommending skimping on a good sales page...as I mentioned in my first reply, a new vendor should always partner with a copywriter and someone with legal expertise.

    Whilst I agree that there are many poor quality products in the clickbank health section, most top selling ones tend to be of good quality. For example, I've personally reviewed several of the top selling weight loss ones (neither me nor my team have any products in that category btw - so I'm not trying to promote an own product) and they had solid information in them (albeit the claims on the sales page would tend to be far fetched).
     
  14. mikeisright

    mikeisright Regular Member Premium Member

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    Because of the quality of your products? I guess we're referring to different marketplaces.

    Sure, while 100% of our products are of the greatest quality of their type (and I am not exaggerating in any way) and some affiliates will want to review the products before promoting them, the vast majority of Clickbank affiliates including the super affiliates will care less about the information within your product but focus merely on the conversions conversions conversions.

    Why? because they're in for the cash. They're not in this business to help others (unfortunately).

    If quality mattered so much to the top Clickbank affiliates then there wouldn't be so much trash in the top categories with that volume of gravity.

    Sure, we had many products that reached the top of their category faster than we could say CB WITHOUT us lifting a finger BUT it wasn't because of their QUALITY, it was because we had and still have one of the top copywriter teams in existence working with us.

    Mike.
     
  15. mancar487

    mancar487 Jr. VIP Jr. VIP Premium Member

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    I'm talking about the core health niche. Not fad-diets, etc...
     
  16. mikeisright

    mikeisright Regular Member Premium Member

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    That is exactly what I'm referring to.

    Mike.
     
  17. InsanelySane

    InsanelySane Power Member

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    Dont you mean unrealistic fairy tales..

    Either way I am not debating whether to whip out deceptive garbage vs quality. More so a huge all in one product or simply a "lose weight quick guide".

    The mechanics of weight loss are fairly universal and fairly easy as a concept. I could whip a sniper lose weight product or I could make a guide on how to lose weight and more.

    The more being understanding why it works, understanding calories, macronutrient breakdown, etc, etc, etc. Basically so its more of a lifestyle book rather than just a simple "diet guide".

    The problem with diets is people fall off them and when they do, they go back to garbage foods and more. With knowledge they could tailor a new diet to their own activity, will power and palette threshold.

    Give a man a fish, teach him to fish kind of thing...




    This is another concern of mine. People who are aware of fitness more than the average monkey will probably want quality. Hoever like you said they aren't the type to buy diet products. The stupid people who eat doritos and want a quick fix are probably stupid enough to fall for the outlandish fairy tale claims of losing 23lbs in 21 days.

    Also lol, hodgettwins are not a good example. 1) they dont eat whatever they want. 2) they are over 6ft and ectomorphic 3) they are black





    There is some truth to this. As an affiliate I dont look at the quality of the product, I look at the quality of the sales page and the perceived value of the product.

    95% of the cb reviews out there are all fake and give garbage a A+ ratings because every affiliate wants to earn a buck.

    This was my original concern of thread. When everything is polluted with lies perception is reality.
     
  18. InsanelySane

    InsanelySane Power Member

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    This post touches on everything I was getting at.

    I could make a 250 page book covering everything from diet, exercise, nutrition, injury, naturopathy, some stuff your doctors won't learn in med school.

    aka "life guide to weight loss and health"

    Or I could divide that knowledge into five 30 page ebooks that sniper each problem with hyper targeted claims.

    "Fast weight loss NOW guide"
    "Never get injured again"
    "Eat this lose weight guide"


    The information would still be quality regardless of what method I took.

    Either way I am providing quality so what ever ethical morals I should have are secure.

    I am just wondering what would make me more money?

    Giving them a swiss army knife or trying to sell each blade individually?

    Also I have no knowledge of copywriting, law or being a vendor.
     
    Last edited: Apr 1, 2014
  19. bigballin6161

    bigballin6161 Jr. VIP Jr. VIP Premium Member

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    Im in the process of making my fitness/weight loss product. If you are not prepared to spend 10k+ on a good copywriter+video+website then good luck on trying to crack that niche. I would say closer of 15-20k. Without a good copywriter and sales video its going to be next to impossible.
     
  20. HatArrows

    HatArrows Regular Member

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    I am building some landing pages for Health/Fitness blog ,will be driving seo/ppc traffic.Would like Exp Members to review them
     
    Last edited: Apr 6, 2014