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First SEO Agency - Help Me Out

Discussion in 'Black Hat SEO' started by lolseo, Jun 1, 2016.

  1. lolseo

    lolseo Power Member

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    Hi All,

    So i've been working as an in house digital marketer/SEO for about 4 years now. In that time ive started a few of my own web projects.

    Ive just started my first job working in a digital agency about 2 weeks ago. The company makes websites, and were outsourcing SEO, but brought it in house (hence my role)

    The clients we have (not many at the moment) have fairly small budgets, of $1000-$1500. The $1000 is 1 and a half - 2 days of agency time.

    I've never worked in an agency setting, or in a setting where im so limited with the time I have to work on a project.

    Im just wondering - to those in a similar position, or who have been in a similar position to me, what should my monthly tasks be for each client? I know this wiill vary somewhat depending on the client (especially when it comes to off site campaigns) but what type of activity would serve as a good "bare bones" check list?

    So far i've;

    Set clients up in MOZ - Paid
    Set clients up in SEMRush - Paid
    Set clients up in Raven Tools - Free trial
    I'll correct errors from the crawls

    What other monthly tasks should I be doing on a regular basis?

    Outside of this i've also been doing;

    Site audits
    Keyword research
    Competitor research
    Content plan

    Looking for any suggestions and advice from you guys who are much more experienced than myself.

    Massive thanks in advance.
     
  2. mbreezy

    mbreezy Jr. VIP Jr. VIP

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    Step 1 - Access: Get access to everything such as FTP, GA, GSC, CMS, and etc.

    Step 2 - Baseline Report: Create a standardized report of the site's current footprint, ranks, traffic, and etc. You can look back on this to track growth and success.

    Step 3 - Site Audit: Do a SEO Audit covering the following: on-page SEO (content and optimization), off-page SEO (backlinks and citations), technical SEO (sitespeed, indexation, etc), penalty check (look at historic GA or use Panguin tool from barracuda)

    Step 4 - Strategy: What are your clients goals and what keywords should they be targeting? Create a plan or road map for success. What tasks do you need to complete based off your findings from steps 1 through 3? Setup tasks and assign necessary team members. Prioritize tasks and optimizations that will make the biggest impact (ie don't start building links if they are facing penalties. In this case, a backlink cleanup/disavow would be the priority.

    Step 5 - Implementation: Complete necessary on-site SEO, verify local SEO pages (GMB/Yelp), create initial high quality citations, start building first tier of your backlinks or 2.0's. Also set up necessary alerts, goals, and filters in GA. Verify all version of a domain in GSC and set the preferred domain, as well as international targeting.

    Step 6 - On-going/Monthly Tasks: Content creation on-site (blog and authority pages), content creation for link building (guest posts and 2.0), on-going optimization (if they have a large site you might need to space out step 5 into on-going optimizations. Prioritize the most important pages).

    Reporting - Find a reporting tool or build a professional deck/power point of success metrics. I prefer a reporting tool instead of exporting data and manually creating multiple power points per month. The tool gives you more time to do actual work.

    Steps 1 through 4 should be completed in month 1, with steps 5 through 6 being started immediately after. Some clients want you to put the cart before the horse and start on steps 5 and 6 immediately, but don't cave to that and let the client run their campaign. They don't know what they're doing, you're the SEO, that is what you're there for. Your strategy should have value and be concise, or in other words "measure twice, cut once". Make sure you have a good plan of attack so you get the most value out of all the work/heavy lifting.

    Try your best to integrate their other marketing channels, ie:
    • if they do PPC build landing pages that have SEO value while have UX/conversion in mind
    • if social is appropriate optimize the open graph meta data and share your blogs and guest posts on their social profiles
    • if they are a local company doing PR, seek out local events that they can sponsor and possibly garner high value and high quality local backlinks
    • etc etc etc. Just be a good marketer, not just a SEO
    Disclaimer: I've worked both agency and in-house doing Organic & Local SEO, as well as marketing management.
     
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  3. lolseo

    lolseo Power Member

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    Awesome, thank you.

    How long would you spend auditing, and what guidea/template would you follow?

    Im looking to basically have a template/checklist/structure for all tasks so each month its a similar process or anytime a new
    Client comes on board.

    Really helpful postthough - thanks
     
  4. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    So, they are basically paying $1,000 for nothing?
     
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  5. topcoder

    topcoder Regular Member

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    There's nothing wrong with that, if we can only all be that lucky.
     
  6. lolseo

    lolseo Power Member

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    Certainly not, im just adjusting to the agency setting , looking to do the best job possible on limited time budgets. Thats why im asking for advice as this is new to, having to spend so little time on a project
     
  7. mbreezy

    mbreezy Jr. VIP Jr. VIP

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    An SEO audit can vary based on the size of the website, backlink profile, and etc. A lot of agencies have task management systems that map out all the tasks to be completed in an audit.

    For me, each template would get more granular depending on what you're analyzing (ie off-site vs technical seo). You can probably find a good one to follow online from an SEO authority such as Moz or use the automated tool in Raven.
     
  8. AntonioSeegars1

    AntonioSeegars1 BANNED BANNED

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    Also
    they are basically paying $1,000 for nothing?
     
  9. lolseo

    lolseo Power Member

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    Ive currently got a trial version of raven - its a piece of software i've never used before. Which tool is it you're referring to and i'll take a look at it. Thanks so much for your response by the way.
     
  10. BigBuddy

    BigBuddy BANNED BANNED

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    Try this template....good for starters...

    https://www.annielytics.com/comprehensive-self-guided-site-audit-checklist/
     
  11. Gromit

    Gromit Regular Member

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    Seriously?
     
  12. lolseo

    lolseo Power Member

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    The agency charges $1000 for 2 days time. Small technical or design changes (from the dev and design team) are also included in this price.

    Don't get me wrong, I am not making $1000 for 2 days work haha. Like I say - first time im working for an agency. I have worked in house for a company that spent $7200 a month on SEO and for that got 6 days agency time spread across the month. Big money for agency owners!
     
  13. ChrisX

    ChrisX Jr. VIP Jr. VIP

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    Does the agency know what their previous freelancer was working on?
    Because if they don't... you can keep doing what you're doing and don't worry about it. LOL.