Basically it costs $5 and 5 - 20 minutes of your time or about 45 minutes of your time and you keep the $5. First go to fiverr get a press release done optimized for your keywords or business/site. Or write your own. Second step submit your press release to http://www.i-newswire.com/ (it's free). Tutorial over. That will work most of the time. Now really I use PressBot or something that submits to multiple press release sites. Then on the sites that it fails on (PressBot), which is most I have a Roboform profile for those sites and I submit to them manually (it takes about 10 - 20 minutes). Make sure you submit to i-newswire even if you skip the other one's. You will find that the i-newswire release will be the one that shows on the first page of google pretty much every time. I believe that the other sites just show google that the press release is real so it ranks your release higher. In i-newswire make sure you setup the link to your site in the profile page so even if you ******** up on the release your backlink will still show up in the press release. I do this once a week to one of my money sites and not only do I get tons of backlinks, I get traffic and good conversions on sales. When my press releases hit I make an extra few hundred bucks on the day it hits. You might only last a few hours on the first page, but you'll be on the first page of google news for potentially several days. I figure for $5 and 20 minutes of my time it's worth it.